LinkedIn has over 30 million registered companies. You have a huge playing field to develop your B2B approach and establish new contacts thanks to this social network. But how do you use LinkedIn to turn your relationships into customers? Use the free tool to measure your SSI LinkedIn. It will provide you with the necessary leads to define a social selling strategy … [Read more...] about How to increase your social selling index on LinkedIn
How to be in the Gmail Inbox and avoid being in the “Promotions” tab? It is not easy because Gmail uses many algorithms to analyze each email. If you send marketing emails or bulk emails containing promotional offers, links to sites ... Gmail will trigger its automatic filters. And it works quite well because currently, 84.5% of emails analyzed as being a promotion … [Read more...] about Tips to ensure that your marketing emails arrive in the Main inbox on Gmail
2020 has been an exceptional year. Store closures and health concerns have driven retailers to reinvent themselves and find new, innovative ways to sell. The effects of the pandemic will likely be felt for a good part of the year to come, resulting in an acceleration of the retail trends listed in this article. Without further ado, let's discover the … [Read more...] about 5 retail trends to watch in 2021
In the realm of start-ups, web marketing, and growth hacking, growth is king! Who could fault it, anyway? We all want our business to thrive and our revenue to take off as quickly as possible. We have dreams and we seize the opportunities that stand before us to grow and expand. I have come across a lot of companies, whether as an employee or as a consultant. I have … [Read more...] about The 6 deadly sins of Growth Hacking at all costs
Like us poor mortals, brands live, breathe, they have their youth, their blues and their old blows, their age of recklessness and recklessness and that of wisdom. Worse, they even die! Timeless brands are ultimately rather rare. When it locks itself in a generation, the brand ages along with its target. It can even happen that the brand has sales growth while slowly aging … [Read more...] about Brand aging: how to rejuvenate it?
What do you know about your competition? Do you know what their strategies are, how well they are performing, how much traffic is on their website, and what people like about them? As a business manager, marketing manager, or communications manager, you should always stay one step ahead of the competition, and the best way to do that is to monitor your competitors' online … [Read more...] about How and why to spy on your competitors’ digital strategy
When it comes to content marketing, approaches are changing very quickly. Also, it is not surprising that in 2021, new trends are emerging. Yes, to get closer to their customers, brands will create ever more targeted content. Likewise, they will seek to generate more commitment. But how are they going to achieve these goals? To answer this question, here is a small … [Read more...] about Major content marketing trends in 2021
Definition Motion design (or animation design) is a technique that consists of animating graphic elements. Its particularity is to use the potential of movement as the main animation tool. For several years, motion design has been on the rise: it is the new video trend in Content Marketing and Brand Content. The growing public appeal for audiovisual content makes motion … [Read more...] about The Ultimate Guide to Motion Design
What is a brand book? Definition A brand book is a document that contains all the rules related to your brand and its visual identity. It helps to give consistency to the brand and your company, internally and externally (agencies, partners, customers, media). A brand book is therefore essential to explain: How is your visual identity structured?What are the … [Read more...] about How to create a brand book.
Lead nurturing is the often automated process of developing a relationship with your potential buyers to support them throughout their journey and lead them to convert to a specific objective, often the purchase. Whether you are looking to build a solid relationship with your prospects and customers or to upsell (or both), you need to be on top of the content you … [Read more...] about Lead Nurturing: definition, strategy and examples of campaigns