You know for sure that it has long since ceased to be important that your website looks beautiful. Still, many entrepreneurs make the mistake of viewing their website as a digital business card. This form of Internet presence is not only technically outdated, it also appears unprofessional and does not lead to the desired result: Acquiring new customers on the … [Read more...] about With these 5 tips you can create high-selling websites!
Demand creation is any action taken to educate customers and arouse their desire for a product or service, to forecast the growth of an organization. Marketers and consumers alike have confused the terms lead capture and demand creation for years. Although the two concepts are related in the world of marketing, they do not mean and pursue the same thing. The question that … [Read more...] about Demand creation: what is it and how does it help us to implement an effective strategy?
With the coronavirus crisis, social distancing, and the recession, many sectors have been heavily impacted, and…. have even started to reduce their payroll… This poses a problem of uncertainty on a global scale. For those who had an idea for an online business, this period becomes a great business opportunity on the internet. The question remains, but what to get into? With … [Read more...] about 10 online business ideas to seize after the crisis (2021).
You've just decided to start your website, it's one of the best decisions you'll ever make for your business. You can use all-in-one creative sites such as Wix.com or webself.net, but these services quickly reach their limits when it comes to creating professional sites. It will therefore be necessary for you to take charge of the creation yourself. But, the mistake would be to … [Read more...] about What is the tree structure of a website?
The bounce rate is the percentage of users who have visited only one page on your site. In other words, it is the ratio of visitors who left your site after viewing only one page. The time dimension has no impact on the bounce rate. Whether the visits last 4 seconds or 45 minutes, they will count towards the bounce rate if the visitor leaves your site after … [Read more...] about How to decrease the bounce rate of your site?
In addition to technical optimization, find out how to significantly improve your product sheets for both natural referencing and user experience. Follow these 3 steps to boost your eCommerce SEO! I chat every day with many e-merchants who tell me that they are not able to rank their online store well in Google. However, they do some small optimizations on their … [Read more...] about How to optimize your product sheets for SEO and your customers without technical knowledge
We gathered feedback from over 100 marketers on how they use the Google Search Console to improve their SEO. This article contains a summary of expert opinions and some detailed instructions. There are many SEO tools. According to G2, there are over 200, and most come at a cost. Each tool has its own set of data and its settings. It is therefore complicated to know which one … [Read more...] about 35 expert tips on using Google Search Console for SEO
Among the digital marketing tools, the white paper is an asset that too few SMEs think of exploiting. Deemed too complex or too long to produce, it struggles to find its place among the communication tools of small businesses. Yet it is a great way to attract more prospects and build credibility. Let's see how to incorporate this key element into your B2B content … [Read more...] about White paper: an essential B2B marketing tool
An invisible site is a useless site. And to be seen, you need to make sure Google finds and indexes your site correctly. Not once, but every time you post something new. This is where technical optimization comes in to make your site visible to search engines. How and how do you know if Google sees you? Without indexing, no traffic, and no visibility Obviously to start … [Read more...] about A visible and well indexed site by Google. How to do ?
In this article, you will learn how to configure Rank Math SEO, and you will see why it is arguably the best plugin to improve the SEO of a WordPress site! Here is what you will discover in the summary of this article: A quick reminder of what an SEO plugin is, and how it is usefulThe main features of Rank Math SEO in concrete termsHow to install the Rank Math SEO plugin … [Read more...] about Rank Math Overview and Installation Guide