There are two ways to “win”: to be better than the other or to make the other less. While most people are honest and believe in the virtues of hard work and discipline, unfortunately not everyone. Negative SEO is a set of bad SEO practices performed by a third party to intentionally lower your rank on search engines and harm your visibility. How to spot a negative SEO … [Read more...] about Negative SEO: what to do?
Being referenced on the first page of search engines is a crucial issue for converting via your website: 91% of Internet users click on a link positioned on the first page of results. You know what you have to do if you want to increase awareness and conversion of your business website. Consumers are increasingly connected, whether on tablets, computers, or smartphones. … [Read more...] about Why is paid SEO becoming a must? Google ads
You have already read dozens of articles about content marketing. You know of many companies that have made it one of their marketing weapons. And yet, you tell yourself one thing ... “Content marketing won't work for us.” “My market is not sexy. Our subjects do not interest anyone… ” When selling construction machinery or life insurance, you might think that … [Read more...] about How to use content marketing in a not sexy industry?
Marketing is still in the midst of change. I'm not talking about offline to online marketing. The whole strategy is changing. While customers used to be made to buy a product or service, today it is a matter of aligning the service and the work with the customer and marketing it accordingly. This paradigm shift poses entirely new challenges for marketing as we knew … [Read more...] about 6 point instructions for creating individual personas
Pinterest is one of the most exciting and fastest-growing platforms in the social media sector - often underestimated, but perfect for finding ideas and inspiration. But it can be particularly promising as an additional source of traffic for the websites and online shops of SMEs - provided that the users of the platform can see the corresponding pins. Therefore, search engine … [Read more...] about Pinterest SEO – Search engine optimization for your pins
The all-in-one entry: Here, you get all the essential basics for writing or having SEO texts written yourself. Are you looking for an all-in-one entry into SEO text? Would you like to write SEO texts yourself or have successful SEO texts written? I will give you an overview of what is essential, a definition and detailed step-by-step instructions for creating SEO … [Read more...] about SEO text: our approach to more visibility, traffic and success in 9 steps
Is your content perfect? The fact is that most authors cannot (say) that their content is excellent. And that's okay too - because perfection is not a matter of course, but can be learned. The first step in this direction is to avoid mistakes that are typical when creating content. I explain 13 of these mistakes in the following article and give you the right solutions to learn … [Read more...] about 13 mistakes that ruin your content
If you want to start with content marketing, you have the best ideas. You have the best ideas. You think that you can let off steam and get creative. You can see how your content is going viral and loved. You dream of creating the largest content hub in your industry that is respected and even a little idolized. Everything is super. Everything is rosy. So you just get … [Read more...] about 7 easy steps to create a simple content plan
Is Excel old fashioned? Not at all. The program is one of the most used planning tools in everyday office life. The fact that a community has built up around Excel shows that the program is still highly relevant - but also that it is not always understandable at first glance. We will show you the basics, tips, and tricks you should know about Excel in the … [Read more...] about Excel: A comprehensive guide (not only) for marketers
Does the thought gnaw at you from time to time that your texts may not be read at all? We don't want to scare you, but you might not be so wrong. In 2013 Chartbeat published a study that shows that readers generally only read around 60% of a text. And the remaining 40% of your carefully written stories? Well, let's say you could have done it earlier. A website should … [Read more...] about Content marketing for “boring” industries: 10 tips to make content more interesting