Someone ended up on your website. Top! Guiding people to your website is an integral part of the inbound marketing process. But it's not all. It would help if you went one step further. It would help if you pulled your visitor closer to your cosmos. Therefore, you should get permission to contact your potential customer. When Inbound Marketing aims to make your … [Read more...] about What is a call-to-action (CTA), why is it so important and how do you create one?
When it comes to content marketing , it all starts with target definition and target group analysis and identification. There are various procedures for finding content topics for the corresponding goals and target groups. In this post I give a detailed overview of how to identify topics for content marketing . This should not be about creativity techniques, but primarily about … [Read more...] about Finding topics in content marketing: How do you research content ideas?
I acknowledge that the title of this article is somewhat provocative, but those who only do content marketing for the purpose of search engine optimization or link building think very one-dimensionally and will experience disappointments. As regular readers of this blog notice, the topic burns my soul. A program line within an inquiry made me take up the topic … [Read more...] about Content marketing is not link building & SEO!