You need backlinks for SEO! You hear that repeatedly. But how do you actually know whether a certain link is really of high quality? Is that even measurable? And if so, which of the various metrics is the most significant for the quality of a backlink? We want to address these questions below and remove all doubts about the SEO quality of a link. Which backlinks are … [Read more...] about What are good backlinks actually? The most important factors for quality in the checklist
Google being a semantic search engine, it relies heavily on entities. Here's how to optimize your entity-based SEO, with advanced use of structured data. Did you know? Google has long since become a semantic search engine . The consequences for SEO are enormous, I hope you have taken this into account for years, otherwise you are really overwhelmed ... I will explain … [Read more...] about Better SEO on Google search engine thanks to entities (and structured data)
Demand creation is any action taken to educate customers and arouse their desire for a product or service, to forecast the growth of an organization. Marketers and consumers alike have confused the terms lead capture and demand creation for years. Although the two concepts are related in the world of marketing, they do not mean and pursue the same thing. The question that … [Read more...] about Demand creation: what is it and how does it help us to implement an effective strategy?
With the proliferation of interfaces and internet connections, the performance of a website and page load time are becoming increasingly important issues. Whether it is improving the user experience or optimizing your natural referencing, managing your image files is a lever to work with rigorously. We are going to answer together with the question that many … [Read more...] about How to optimize your images for the web in 3 steps?
If we know the importance of links and net linking in SEO, we tend to underestimate the power of a good “on-site” SEO strategy. However, effective internal linking can considerably improve its performance and its positioning in search engines. So, why optimize your internal linking? And how to. If we know the importance of links and net linking in SEO, we tend to … [Read more...] about What is internal mesh and how to set it up?
In this article you will find a definition of netlinking , how it works and what are the benefits of netlinking. Definition of netlinking Netlinking is an SEO technique that aims to boost the SEO of a website. It is one of the essential components to obtain a good natural referencing. An effective netlinking strategy will consist of obtaining links from partner … [Read more...] about What is netlinking, what is its influence on SEO?
I constantly study many sites to understand why some see their SEO drop (sometimes Google Updates). Here are the main errors identified, the most common. Check if you do them! I am in contact with a lot of people in SEO and I have access to a lot of sites, which allows me to do several analyzes. I constantly assess the "SEO health" of these sites, whether their organic … [Read more...] about Most common SEO issues found on sites with declining SEO
In addition to technical optimization, find out how to significantly improve your product sheets for both natural referencing and user experience. Follow these 3 steps to boost your eCommerce SEO! I chat every day with many e-merchants who tell me that they are not able to rank their online store well in Google. However, they do some small optimizations on their … [Read more...] about How to optimize your product sheets for SEO and your customers without technical knowledge
In a perfect world, merchandising or marketing teams would never use internal search URLs to link to products or categories. Those who link to our e-commerce sites would take the time to find the right category, brand, or product URLs instead of, you guessed it, search URLs. In a workspace where everyone scrupulously respects the rules, internal search URLs would be … [Read more...] about The Website Migration Guide: SEO Strategy
We gathered feedback from over 100 marketers on how they use the Google Search Console to improve their SEO. This article contains a summary of expert opinions and some detailed instructions. There are many SEO tools. According to G2, there are over 200, and most come at a cost. Each tool has its own set of data and its settings. It is therefore complicated to know which one … [Read more...] about 35 expert tips on using Google Search Console for SEO