Marketing online without a strategy is like a ship without a steering wheel and compass that is torn apart by the wind. The online marketing strategy helps to select the right channels, to use them correctly and to set priorities. In online marketing, in particular, countless routes can be taken. The strategy accordingly brings a shared understanding of where the journey … [Read more...] about Why a strategy is needed for online marketing
A carefully designed business strategy is crucial for the long-term success of a company. This leads to the most critical questions regarding the online marketing strategy. What is an online marketing strategy? The online marketing strategy defines which goal is to be achieved with which means: Which product or service is positioned in which submarket and how is it … [Read more...] about 15 Questions and Answers on “Online Marketing Strategy”
The current coronavirus crisis is also permanently changing e-commerce: shops are closed, people have to spend a lot of time at home and are increasingly using the Internet. Why is a Louis Vuitton handbag traded for over $ 1,000, while Dorothy Perkins handbags are usually sold for less than $ 30? Differences in quality, design and material alone cannot explain this … [Read more...] about Online marketing: How companies can use branding to strengthen their brand
Customer retention is cheaper than acquiring new customers. Although this is generally known, online shops still do not pay enough attention to make their customers regular customers. So that your customers keep coming back, I'll show you today what customer loyalty measures are available online and which marketing channels you can use for sustainable customer … [Read more...] about Customer loyalty with online marketing – this is how you captivate them all!