LinkedIn is the definitive B2B social network, connecting you with more than 675 million professionals around the world. While some other networks like Facebook and Twitter are very successful B2B advertising platforms, LinkedIn is the only major network designed specifically for business minds to connect and engage. In this guide, we'll explain the pros and cons of LinkedIn … [Read more...] about LinkedIn Ads: The Ultimate Guide to Linkedin Advertising
Content Marketing
5 SEO Myths and How They Can Damage Your Ranking
Little is as fast-moving as the algorithms from Google, Bing and Co. To keep up and thus rank your content consistently well on the search engine hit lists, you have to keep track of the many facets of search engine optimization. Otherwise, the well-intentioned optimization measures will end up being detrimental to your ranking. We take a close look at 5 (mis) assumptions of … [Read more...] about 5 SEO Myths and How They Can Damage Your Ranking
6 point instructions for creating individual personas
Marketing is still in the midst of change. I'm not talking about offline to online marketing. The whole strategy is changing. While customers used to be made to buy a product or service, today it is a matter of aligning the service and the work with the customer and marketing it accordingly. This paradigm shift poses entirely new challenges for marketing as we knew … [Read more...] about 6 point instructions for creating individual personas
5 tips for more growth through paid advertising
Pay-per-click ads via Google, Facebook and others are the means of choice for many companies to reach new customers. Introduction Digital advertising is continually evolving: According to a study by Global Digital Ad Trends 2019, digital advertising almost single-handedly drove the increase in total media advertising spending worldwide last year. The development of … [Read more...] about 5 tips for more growth through paid advertising
Get started with social media content
What is social media content anyway? Social media content is all the content that a company or a private person shares on one of the numerous social networks. The content can be a wide variety of content types - no matter whether photo, text, or video, almost anything can be shared. In the meantime, social media have even developed into a real source of information. The … [Read more...] about Get started with social media content
In the end, it’s always about power
In the dispute over free speech in the United States, liberal intellectuals accuse the left of feeling immediately threatened if contradicted. "Safetyism" is the concept of the fight. The question of what can be said in public at all is not new. In May 1972, the comedian George Carlin caused trouble when he told the audience in Santa Monica, California, what "seven … [Read more...] about In the end, it’s always about power
13 tips for sustainable forum link building
Forum links are the "cheapest" type of link building. You don't have to spend money to buy backlinks or produce content that is worth linking. The only thing you need is a little bit of time and a good strategy. I would like to give you tips for a good plan in this article. Sit down and think about all the topics that fit your website or product. Who is interested in … [Read more...] about 13 tips for sustainable forum link building
