According to Microsoft, LinkedIn would have generated no less than $3 billion in advertising revenue during the year ended March 31, report our colleagues at CNBC. This is an increase of 60% compared to the previous year, a sign that the growth of the… Read More ›
Recruitment Marketing – when you hear this for the first time, you may imagine nothing about it at first. What it hid behind this is something that most companies are currently facing major challenges.
It’s no secret that B2B selling has always been difficult. But it may be even more so today. Salespeople feel they no longer have control over the sales process. As studies show, B2B buyers increasingly prefer to research and select… Read More ›
Maslow’s Pyramid is a marketing classic, but do you know what it means? Today we take you through what it is and how to use this theory in your online marketing strategy. The idea is to help you get to… Read More ›