According to Microsoft, LinkedIn would have generated no less than $3 billion in advertising revenue during the year ended March 31, report our colleagues at CNBC. This is an increase of 60% compared to the previous year, a sign that the growth of the social network of professionals has not suffered from the health crisis , quite the contrary. LinkedIn has found its recipe … [Read more...] about LinkedIn generated $3 billion in ad revenue last year
Recruitment Marketing - when you hear this for the first time, you may imagine nothing about it at first. What it hid behind this is something that most companies are currently facing major challenges. Recruitment marketing is about a strategy for the selection, approach and acquisition of specialists and executives, even before they actively apply for a job. The approaches and … [Read more...] about Recruitment Marketing makes it easier to attract applicants
It's no secret that B2B selling has always been difficult. But it may be even more so today. Salespeople feel they no longer have control over the sales process. As studies show, B2B buyers increasingly prefer to research and select products themselves, without being influenced by a seller: Only 29% of buyers want to speak to a seller to learn more about the … [Read more...] about How to Develop B2B Sales Processes to Meet the Requirements of Modern Decision-Makers?
Maslow's Pyramid is a marketing classic, but do you know what it means? Today we take you through what it is and how to use this theory in your online marketing strategy. The idea is to help you get to know your target audience better to differentiate yourself, segment well, and better plan your content. Today, I am collaborating on the blog to tell you about the Maslow … [Read more...] about Maslow’s pyramid of needs applied to digital marketing
If you are running a campaign or planning to launch one, these ideas will come in handy. The truth is, in advertising, there is nothing written and the ads have to adapt to more visual formats and a more demanding audience. We hope to give you some new ideas and that you can put a lot of them into practice and of course that you can ask us any questions and give us your opinion … [Read more...] about 14 creative techniques for social media ads
Generating qualified leads or prospects is essential for the growth of your business. Would you like to invest in the right channels for acquiring new leads? This article should give you inspiration for your marketing and sales actions. Attracting leads comes down to developing your notoriety with more or less qualified prospects to bring them into your sales … [Read more...] about Lead generation: 7 methods with high ROI potential
The webinar has become an essential tool for avant-garde communication because we are all fond of visual content. Set the stakes and the objectivesDefine the scenario and structurePromote your webinarPrepare your presentationLive broadcastCommercial exploitation The webinar allows you to have more direct and dynamic communication that appeals to a larger part of … [Read more...] about 6 Steps to Creating a Webinar
LinkedIn is the definitive B2B social network, connecting you with more than 675 million professionals around the world. While some other networks like Facebook and Twitter are very successful B2B advertising platforms, LinkedIn is the only major network designed specifically for business minds to connect and engage. In this guide, we'll explain the pros and cons of LinkedIn … [Read more...] about LinkedIn Ads: The Ultimate Guide to Linkedin Advertising
You've just decided to start your website, it's one of the best decisions you'll ever make for your business. You can use all-in-one creative sites such as Wix.com or webself.net, but these services quickly reach their limits when it comes to creating professional sites. It will therefore be necessary for you to take charge of the creation yourself. But, the mistake would be to … [Read more...] about What is the tree structure of a website?
In this article, we will see how creating a visual identity for your company adds value to your brand. At the end of this article, you will know all the parameters to take into account to enhance the image of the offer you want to offer your customers. To guide you step-by-step through this introduction to creating a brand identity, we will highlight the … [Read more...] about Why creating a visual identity for your business is essential to its success