In recent years, gaming (playing video games) has become trendy. For a very long time reserved for a very small community of individuals, the number of players has greatly expanded. Today, more than 64% of the population of the United States plays a video game. Youtube, Twitch, Twitter, Reddit, all these social networks bring together communities of several million … [Read more...] about Influence Marketing and Gaming: what opportunities for my business
“Social networks: all crazy about Tiktok”; “The TikTok Boom”; “Driven by containment, TikTok exceeds two billion downloads” These titles, we have all seen them. TikTok has been in the headlines for almost a year. The app is breaking all download records and yet, with some exceptions, no one over the age of 30 seems to understand it. With its 4 million active users in … [Read more...] about Integrating TikTok into your social media strategy: good or bad idea?
It's frustrating to be present on the Internet and social networks, but not to derive any income from it and know how to measure it. What's the point of investing your time and money to create a website, start a blog, and post 3 times a week on social networks if not to attract customers? This is the trap of digital marketing. It's very accessible, but without a … [Read more...] about How to develop a profitable digital marketing strategy in 4 easy steps
Did you know that in 2006 Amazon attributed 35% of its revenues directly to upsells and cross-sells present on the merchant site? I'm talking about the recommendations that Amazon gives you for each product you want to buy. These innocent suggestions allowed Amazon to generate 35% of its revenue in 2006. Sales reps have been using these sales techniques over … [Read more...] about Upsells and Cross-sells: How to effortlessly boost your e-commerce sales
With the proliferation of interfaces and internet connections, the performance of a website and page load time are becoming increasingly important issues. Whether it is improving the user experience or optimizing your natural referencing, managing your image files is a lever to work with rigorously. We are going to answer together with the question that many … [Read more...] about How to optimize your images for the web in 3 steps?
In this article, we will see together 5 simple B2B lead generation tips, to quickly find B2B prospects via a blog, via social media. First of all, a little reminder of the definition of what lead generation is. Lead generation is simply attracting targeted prospects (a lead being a prospect), and obtaining their contact details to either sell them immediately or identify … [Read more...] about How to generate more leads in B2B? 5 simple B2B lead generation tips
Often neglected by companies starting their digital transformation, e-reputation is nevertheless an important driver of growth. This is even more true in our time when the border between e-reputation and the overall brand image of the company tends to disappear completely! But what is the real impact of online reputation on a company's activity? And how can you master it? We … [Read more...] about Online reputation: the key to success in 2021
In this article you will find a definition of netlinking , how it works and what are the benefits of netlinking. Definition of netlinking Netlinking is an SEO technique that aims to boost the SEO of a website. It is one of the essential components to obtain a good natural referencing. An effective netlinking strategy will consist of obtaining links from partner … [Read more...] about What is netlinking, what is its influence on SEO?
Being referenced on the first page of search engines is a crucial issue for converting via your website: 91% of Internet users click on a link positioned on the first page of results. You know what you have to do if you want to increase awareness and conversion of your business website. Consumers are increasingly connected, whether on tablets, computers, or smartphones. … [Read more...] about Why is paid SEO becoming a must? Google ads
Because you will very rarely be asked to sell less (except to shift sales to the next month) because you are not the only ones on the market and consumers are more and more chi, demanding and connected, today you must show patience and determination to get an appointment with a prospect of interest to your company. Prospecting has become an art form where some excel and others … [Read more...] about How to establish a winning business prospecting plan?