The general excitement about the privacy update around iOS 14.5 called App Tracking Transparency ("ATT") is not diminishing. Apple will in future require its app developers to have a dialog box in which app users must agree to the use of unique identifiers such as the IDFA number (“Identifier for Advertisers”). The cookie banners under the apps, so to speak. Facebook has … [Read more...] about IOS 14.5: Impact on Google Ads & Google Analytics
If you are running a campaign or planning to launch one, these ideas will come in handy. The truth is, in advertising, there is nothing written and the ads have to adapt to more visual formats and a more demanding audience. We hope to give you some new ideas and that you can put a lot of them into practice and of course that you can ask us any questions and give us your opinion … [Read more...] about 14 creative techniques for social media ads
It's frustrating to be present on the Internet and social networks, but not to derive any income from it and know how to measure it. What's the point of investing your time and money to create a website, start a blog, and post 3 times a week on social networks if not to attract customers? This is the trap of digital marketing. It's very accessible, but without a … [Read more...] about How to develop a profitable digital marketing strategy in 4 easy steps
Being referenced on the first page of search engines is a crucial issue for converting via your website: 91% of Internet users click on a link positioned on the first page of results. You know what you have to do if you want to increase awareness and conversion of your business website. Consumers are increasingly connected, whether on tablets, computers, or smartphones. … [Read more...] about Why is paid SEO becoming a must? Google ads
80% of searchers click on the top positions, on the top posts on Google, on the first place in the Google search results and the search results on page 1. In this article, you will find out what the most important ranking factors are and how you can dominate them. About half of all clicks are generated via the top positions (1st to 3rd place). The right strategy to … [Read more...] about Improve Google ranking: How to reach 1st place in Google and take a top position at the top.
Pay-per-click ads via Google, Facebook and others are the means of choice for many companies to reach new customers. Introduction Digital advertising is continually evolving: According to a study by Global Digital Ad Trends 2019, digital advertising almost single-handedly drove the increase in total media advertising spending worldwide last year. The development of … [Read more...] about 5 tips for more growth through paid advertising
"If you search, you will find" - this saying applies not only to everything in life but of course also to the Internet. This lesson is particularly important when it comes to your website. Because your potential customers should find you or your company, whom they carry out a search query that deals with your core business. The noise is loud on the Internet - you will encounter … [Read more...] about Search terms Google – How to generate traffic with the right keywords
If you want your Google Search campaigns to run at their best, you have to optimize on three levels: before, within and after Google Ads. If these three levels harmonize with each other, the cash register rings. Photo by Josh Sorenson on Unsplash Do you regularly spend money on Google Ads and ask yourself what and where you can optimize in your campaigns so that you can … [Read more...] about Google Ads Optimization
The topic of content distribution cannot be viewed in isolation, but must be explained in the context of "content marketing ". Content marketing has become an established discipline in online marketing, but it makes sense to define the term content marketing in advance. Definition of content marketing "Content marketing is a specific design of a company's communication … [Read more...] about Content distribution – introduction for beginners
SEO (organic) or SEA (paid) search? Which search channel may be the better one is a frequently asked question by customers in online marketing. Unfortunately, there is no easy answer to this, even if some marketing experts like to believe it. A long time ago, I found one of the most misleading threads in digital marketing that I've come across on … [Read more...] about SEO versus SEA? Compare, but please correctly.