Google Ads Category
Google Ads Optimization
If you want your Google Search campaigns to run at their best, you have to optimize on three levels: before, within and after Google Ads. If these three levels harmonize with each other, the cash register rings. Photo by Josh Sorenson on Unsplash Do you regularly spend money on Google Ads and ask yourself what and […]
Content distribution – introduction for beginners
The topic of content distribution cannot be viewed in isolation, but must be explained in the context of “content marketing “. Content marketing has become an established discipline in online marketing, but it makes sense to define the term content marketing in advance. Definition of content marketing “Content marketing is a specific design of a company’s […]
SEO versus SEA? Compare, but please correctly.
SEO (organic) or SEA (paid) search? Which search channel may be the better one is a frequently asked question by customers in online marketing. Unfortunately, there is no easy answer to this, even if some marketing experts like to believe it. A long time ago, I found one of the most misleading threads in digital marketing that I’ve come […]
Digital marketing – the first trends in 2020
Digital marketing is subject to constant change. While one encounters many imponderables in SEO, one can (almost) rely on Google Ads that the next update of the Google SERPs now “prefers” Google Ads (SEA) – a trend that will continue beyond 2020 Digital marketing – the first trends in 2020 After the latest update in […]
The Hidden DNA of Amazon, Facebook, and Google
Posted on September 12, 2019 1 Comment
When it comes to online advertising, there is hardly a way around Google or Facebook: the two dominate the market as a duopoly. But a number three wants to make them increasingly the title controversial: Amazon. (Illustration: © vectomart, depositphotos.com) The Initial Situation According to a survey by British market researcher WARC, global advertising spending will continue […]
