Google Ads Category

Google Ads Optimization

If you want your Google Search campaigns to run at their best, you have to optimize on three levels: before, within and after Google Ads. If these three levels harmonize with each other, the cash register rings. Photo by Josh Sorenson on Unsplash Do you regularly spend money on Google Ads and ask yourself what and […]

Read More

Content distribution – introduction for beginners

The topic of content distribution cannot be viewed in isolation, but must be explained in the context of “content marketing “. Content marketing has become an established discipline in online marketing, but it makes sense to define the term content marketing in advance. Definition of content marketing “Content marketing is a specific design of a company’s […]

Read More

SEO versus SEA? Compare, but please correctly.

SEO (organic) or SEA (paid) search? Which search channel may be the better one is a frequently asked question by customers in online marketing. Unfortunately, there is no easy answer to this, even if some marketing experts like to believe it. A long time ago, I found one of the most misleading threads in digital marketing that I’ve come […]

Read More

Digital marketing – the first trends in 2020

Digital marketing is subject to constant change. While one encounters many imponderables in SEO, one can (almost) rely on Google Ads that the next update of the Google SERPs now “prefers” Google Ads (SEA) – a trend that will continue beyond 2020 Digital marketing – the first trends in 2020 After the latest update in […]

Read More

The Hidden DNA of Amazon, Facebook, and Google

When it comes to online advertising, there is hardly a way around Google or Facebook: the two dominate the market as a duopoly. But a number three wants to make them increasingly the title controversial: Amazon. (Illustration: © vectomart, depositphotos.com) The Initial Situation According to a survey by British market researcher WARC, global advertising spending will continue […]

Read More