Maslow's Pyramid is a marketing classic, but do you know what it means? Today we take you through what it is and how to use this theory in your online marketing strategy. The idea is to help you get to know your target audience better to differentiate yourself, segment well, and better plan your content. Today, I am collaborating on the blog to tell you about the Maslow … [Read more...] about Maslow’s pyramid of needs applied to digital marketing
LinkedIn is the definitive B2B social network, connecting you with more than 675 million professionals around the world. While some other networks like Facebook and Twitter are very successful B2B advertising platforms, LinkedIn is the only major network designed specifically for business minds to connect and engage. In this guide, we'll explain the pros and cons of LinkedIn … [Read more...] about LinkedIn Ads: The Ultimate Guide to Linkedin Advertising
“Social networks: all crazy about Tiktok”; “The TikTok Boom”; “Driven by containment, TikTok exceeds two billion downloads” These titles, we have all seen them. TikTok has been in the headlines for almost a year. The app is breaking all download records and yet, with some exceptions, no one over the age of 30 seems to understand it. With its 4 million active users in … [Read more...] about Integrating TikTok into your social media strategy: good or bad idea?
It's frustrating to be present on the Internet and social networks, but not to derive any income from it and know how to measure it. What's the point of investing your time and money to create a website, start a blog, and post 3 times a week on social networks if not to attract customers? This is the trap of digital marketing. It's very accessible, but without a … [Read more...] about How to develop a profitable digital marketing strategy in 4 easy steps