You have probably heard it countless times in the past few weeks and months: The term “influencer marketing” is currently on everyone’s lips. The marketing landscape is often understood as the new recipe for successful corporate communication, similar to the… Read More ›
Somewhere on the Internet, people are talking about you, your brand, your products or services. But do you know where? Are you listening? Brand or social media monitoring helps you to become aware of exactly such conversations – so that… Read More ›
Producing high-quality content regularly is very time-consuming and expensive. Nevertheless, content marketing is at the top of the list for many companies. But does every company have the resources to implement their content strategy sustainably? Or is that also possible… Read More ›
Surely you know all of your competitors and always have an eye on how they position themselves in “your” target group through content, marketing and design. You do, right? But do you know all the alternatives your target audience has to invest their money,… Read More ›
Especially in social media marketing around YouTube, Facebook, Instagram & Co. is an editorial plan an essential tool for content planning and creation. But what exactly is a social media editorial plan? Why is it so important? And how do you best… Read More ›
