In addition to technical optimization, find out how to significantly improve your product sheets for both natural referencing and user experience. Follow these 3 steps to boost your eCommerce SEO! I chat every day with many e-merchants who tell me… Read More ›
Blogging
Video games, sociology of mass leisure
Video games are a massive social fact, both in terms of the size of their turnover and that of its practices. This masculinist universe is characterized by a tension between the stranglehold of the merchant industries and the autonomy of… Read More ›
The Website Migration Guide: SEO Strategy
In a perfect world, merchandising or marketing teams would never use internal search URLs to link to products or categories. Those who link to our e-commerce sites would take the time to find the right category, brand, or product URLs… Read More ›
35 expert tips on using Google Search Console for SEO
We gathered feedback from over 100 marketers on how they use the Google Search Console to improve their SEO. This article contains a summary of expert opinions and some detailed instructions. There are many SEO tools. According to G2, there… Read More ›
White paper: an essential B2B marketing tool
Among the digital marketing tools, the white paper is an asset that too few SMEs think of exploiting. Deemed too complex or too long to produce, it struggles to find its place among the communication tools of small businesses. Yet it is… Read More ›