I think all UX experts agree: Usability testing is the method that is the quickest way to gain valuable knowledge for any project – whether it’s an app, website or physical product. You just put someone in front of the… Read More ›
Blogging
Align the start page to the target group in four steps
The text and image of your homepage must address the desired target group. It is essential that you clearly show who you are turning to and know exactly what these people’s problems and wishes are. Introduction Target group-specific advertisements on… Read More ›
In the end, it’s always about power
In the dispute over free speech in the United States, liberal intellectuals accuse the left of feeling immediately threatened if contradicted. “Safetyism” is the concept of the fight. The question of what can be said in public at all is… Read More ›
13 mistakes that ruin your content
Is your content perfect? The fact is that most authors cannot (say) that their content is excellent. And that’s okay too – because perfection is not a matter of course, but can be learned. The first step in this direction… Read More ›
Smart Work: The home office is just an intermediate step
What many years of discussions failed to achieve was forcibly implemented overnight by the corona crisis: working in the home office is the new standard for many, at least up to date. This is only the most apparent change because… Read More ›
