The corona crisis also becomes a touchstone for protecting privacy. In several countries, health authorities use smartphone data to create movement profiles of the population and to trace infection chains. The corona crisis is gaining momentum and drama every day. French President Emmanuel Macron spoke martially of “war” in his speech to the nation. China’s head of… Read more
Facebook boss Mark Zuckerberg likes to sing the song of freedom of expression. But when it comes to criticizing oneself, this promise becomes strangely hollow. Despite all the rumors to the contrary, Facebook remains the gateway to the world for hundreds of millions of people. According to a survey by Pew Research, more than every second… Read more
Fox News keeps downplaying the coronavirus outbreak. The Americans couldn’t care less if the broadcaster didn’t have such a huge impact. Hardly anyone believes that the coronavirus will be contained in the United States in two weeks. Perhaps not even Donald Trump himself believes it. But that didn’t stop him from announcing last week that… Read more
Hardly anyone can get past social media. No matter what age, no matter what origin, who has an internet-enabled smartphone, is usually registered with a social media service. Terrorist attacks, kidnapping attempts, epidemics or rampages: these are topics that many people are afraid of. At the same time, these are topics that feed on social… Read more
In the corona crisis, Facebook shows how well it can deal with fake news. CEO Mark Zuckerberg just has to want it. For him it is now about human life, no longer about freedom of expression. Particularly the lie with the bleaching agent is Mark Zuckerberg remained in my memory. He knows her from Facebook, his network. The… Read more
Musicians can no longer play live, teachers can no longer teach live. Instead, a lot is happening digitally now. But these offers have to get better. In the past few weeks, numerous people have got to know the Internet for themselves in a new way: they broadcast. Concerts, readings, fitness exercises or school lessons are often streamed… Read more
Capture computers, steal passwords, extort money: criminals exploit the hectic reactions to the corona crisis. Newcomers to home offices are particularly at risk. Not only the average European medium-sized company – even the large companies in Silicon Valley are struggling with problems when changing their work under pandemic conditions. Another branch, on the other hand, quickly adapted… Read more
If you want your Google Search campaigns to run at their best, you have to optimize on three levels: before, within and after Google Ads. If these three levels harmonize with each other, the cash register rings. Photo by Josh Sorenson on Unsplash Do you regularly spend money on Google Ads and ask yourself what and… Read more
Upload an Instagram story quickly, prepare the Facebook post for the winter sale that starts at the weekend, answer direct messages from customers… .ach, and then the new event flyer has to be added to the website. Puuuuh … it will be nothing during the day-to-day business! Who is familiar with this scenario? Retailers, small… Read more
Everyone knows them – bad reviews on the Internet. A catastrophe for the entrepreneur, a pessimism for potential customers, to change the purchase decision at short notice. Whether legitimate or unjustified, negative reviews hurt and can often be harmful. In general, online reviews have become increasingly important in recent years. Not only to decide to… Read more
Why you can’t trust direct traffic To analyze and measure success in online marketing, you need web analysis. It is not only a fundamental building block in Google Analytics to differentiate access, behavior, and conversions according to the acquisition channels. The way someone came to their website is a crucial distinction. They are usually visualized as a pie chart.… Read more
Most (hobby) bloggers have one thing in common: high traffic via advertisements does not match the small blogger budget. Therefore, cheaper or better free traffic and visitors must be brought to the blog via other channels. In this article, I want to show you how bloggers can get more free traffic and better rankings on… Read more
Only a few monopolies remain today. There are already other providers on the market for every product, every service and every idea. Globalization makes it easy to lose your potential customers to companies from all over the world. If you want to assert yourself against the competition, you have to provide useful, entertaining and informative… Read more
The topic of content distribution cannot be viewed in isolation, but must be explained in the context of “content marketing “. Content marketing has become an established discipline in online marketing, but it makes sense to define the term content marketing in advance. Definition of content marketing “Content marketing is a specific design of a company’s… Read more
They inspire the imagination of every narrator and send a shiver down the spine of good-faith people: myths and superstitions. But not only everyday human life is peppered with strange stories. In B2B online marketing, in particular, there are still beliefs that are long outdated and make your marketing strategy look old. In this article, we debunk the eight biggest myths of B2B… Read more
They have been used in numerous social media networks for years, and there is a lot of hype surrounding them. On Instagram, they are indispensable … just as little as in Twitter. We are talking about: hashtags! But what about Facebook and other social media like Pinterest and LinkedIn? Are they often used there? And… Read more
Platforms like Facebook determine how we see the world. Unfortunately, we have not yet learned how to use social networks sensibly – and even the operators can hardly control them. But there is hope. Google Plus is dead, and the most obvious comment is: Oh, did that still exist? The death of the former Facebook… Read more
SEO or Search Engine Optimization is an essential requirement for online marketing today. Almost every company, be it a producer or a service provider, has its website today. These should not only be found by the search engines but also placed as high as possible in the ranking. Search engine optimization, which consists of on-page… Read more
Hardly any area has changed the advent of the Internet as much as sales. If you used to call your insurance advisor and make an appointment, insurance companies are now transparently compared online and taken out directly on the PC. Online sales have fundamentally changed the way transactions are secured. But not everything that works… Read more
The competition in the SEO area is fierce: Complete SEO teams work just like you to bring their website forward. Creativity is one way that you can give yourself a decisive head start. There are boring websites like the proverbial sand by the sea. Are you in a competitive niche? Today, it is no longer… Read more
For many beginners, search engine optimization is like looking into a crystal ball. Nobody knows precisely how Google or other search engines work. Also, the results of the measures taken are often long in coming. With this article, I shed light on the situation and would like to help beginners, thanks to their many years… Read more
Many small companies, solo entrepreneurs, and startups do not yet have inbound marketing. Unfortunately, too many still have a static brochure website that tells a little about the company. Some go a step further and use a corporate blog, as studies show that blogging companies generate more visitors, leads, and sales. But success often falls short of expectations.… Read more
When it comes to content marketing , it all starts with target definition and target group analysis and identification. There are various procedures for finding content topics for the corresponding goals and target groups. In this post I give a detailed overview of how to identify topics for content marketing . This should not be about creativity techniques, but primarily about data-based topic… Read more
I acknowledge that the title of this article is somewhat provocative, but those who only do content marketing for the purpose of search engine optimization or link building think very one-dimensionally and will experience disappointments. As regular readers of this blog notice, the topic burns my soul. A program line within an inquiry made me take up the topic again: Only what… Read more
Semantic understanding as to the goal of Google One of Google’s most important goals has long been to gain a semantic understanding of search terms and indexed documents to display more relevant search results. A semantic understanding is given if, for example, you clearly understand a (search) question and the terms contained in it, or… Read more
Personalize your marketing with dynamic content Ask marketing experts about your goals; one of the first answers is to offer your customers more personalized user experience. This is not only aimed at higher conversions. It’s more about meeting the growing expectations of customers. In context: Five years ago, people were still impressed when Amazon suggested a… Read more
SEO (organic) or SEA (paid) search? Which search channel may be the better one is a frequently asked question by customers in online marketing. Unfortunately, there is no easy answer to this, even if some marketing experts like to believe it. A long time ago, I found one of the most misleading threads in digital marketing that I’ve come… Read more
The appearance of a landing page can be compared to an interview. The applicants want to look prepared, fit and appealing. Your goal should be to communicate with the visitor and make it clear that you have precisely what he is looking for and convey it in a way that suits your company. Another similarity between landing… Read more
Digital marketing is subject to constant change. While one encounters many imponderables in SEO, one can (almost) rely on Google Ads that the next update of the Google SERPs now “prefers” Google Ads (SEA) – a trend that will continue beyond 2020 Digital marketing – the first trends in 2020 After the latest update in… Read more
The success of a company depends on many factors: A right product or useful service, a perfect online presence, and numerous marketing measures – but none of this is as important as a clear “Unique Selling Proposition (USP)”. Companies that stand out from the competition can increase – but the path to unique status is… Read more
“Oh, you have this and that problem? This could be solved by chance with our product!” This summarizes a large part of the content that many companies still seem to think is unbeatable. However, if you stick with this strategy, you will not be able to keep up with those competitors who have already discovered tangential content.… Read more
Do you know these people who are told about a problem and get an answer that has absolutely nothing to do with the topic? Sure, who doesn’t. And as a content creator, you can take advantage of this for your content strategy: put yourself in the reader’s hands and give him first-class advice! Think carefully about… Read more
Imagine you are looking for new running shoes and go to the sports shop. There, a seller asks you how he can help … and then tells you everything you can about a new care spray for winter boots. Well, the good man would have missed his target group entirely, and that’s an absolute no-go… Read more
Your market entry is imminent. You covered the nights with your ears, the food delivery service saw you more often than your parents. Maybe it wasn’t that bad because you have a team. Whether you start as a team or on your own: At some point, it means: We need our first customer. Now! So… Read more
What is the right hashtag? How many hashtags make sense? Which are the best? Where do I place my hashtags? Who determines the rules for this? We give answers to this in this article. Everything is told about hashtags – you might think. But there is somehow no unanimous opinion about the meaning of hashtags… Read more
Can the rules of the physical world be transferred to the Internet? The 90s Internet enthusiasm is dead as a mouse – and with it the thesis of the Internet as something special, at least in its extreme form. The California Native Internet Ideology The natural habitat of Native Americans in California’s academic elite. The… Read more
What Mark Zuckerberg thinks of Donald Trump is not known. He is said to have congratulated the US President at a private dinner that he was “number 1 on Facebook”. That at any rate claims Trump himself – which, however, after counting of the Washington Post for more than 15,000 lies and misleading claims has brought into the… Read more
Anyone who wants to (or has to) stay up to date in the digital world is dealing with hypes and buzzwords. It is not always easy to see what is relevant and what is only hot air. (Illustration: © studiostoks, depositphotos.com) When hypes fizzle out Do you remember how Google Glass completely changed the world… Read more
Content marketing has come to stay, and spending on content marketing in Europe is expected to triple by 2023. We looked around which trends content marketing managers should keep an eye on in 2020. Trend # 1: data, analyzes, KPIs With the increasing involvement in content marketing, managers have to accept the question of the effectiveness of the measures… Read more
With the daily news reports about the spread of the disease and the increasing deaths, users consciously and unconsciously spread false stories and crude theories about the virus. We’ve put together some of the most shared fake news. In Beijing, a resident wears a protective cape and gas mask against the coronavirus. News of the… Read more
Do you know how many websites share data with Facebook? A new tool highlights the connections between the network and other services. Facebook boss Zuckerberg: The network announces that privacy will be more critical in the new decade Facebook has now released a new function called “Activities outside of Facebook” in Germany. It gives users… Read more
One question – many answers, at least the Internet provides. With the help of media monitoring, qualitative data about competitors, market trends and information about target groups can be collected. However, well-placed search queries are essential for such precise evaluations. When you have a question or are looking for something specific, the Internet usually has… Read more
Google regularly updates its search algorithm. You can read what has happened in recent years in our Google update history. Google is continuously working on optimizing its search algorithm and has made several updates in recent years. Some are hardly significant and happen almost every day; others have driven site operators to the brink of madness.… Read more
Many people dream of becoming self-employed as a freelancer. But one question quickly slows down the initial euphoria: where to start? Don’t worry; you can become a successful freelancer with a clear and logically structured step-by-step system. 1. Clarify formalities Take care of the paperwork before actually starting your freelance work. What is part of… Read more
Anyone who advises on corporate communication and digital marketing is not a coach for work-life balance. Actually. But for communication concepts to work, they have to take the people involved into account with their needs – and at the same time, they are challenged to take care of themselves. (Photo: © Wavebreakmedia, depositphotos.com) Digital accessibility… Read more
What makes email so bad? When the email was invented, nobody had it that several decades later, it could be one of the most essential and versatile means of communication for everyone. Who could have guessed in the 1960s or 1970s that companies would one day have internal discussions and send sales newsletters or that… Read more
SEO, retargeting, campaign planning, website tracking – if you are dealing with online marketing for the first time, you can quickly lose track of the jungle of possibilities. But everyone who wants to successfully market products or services on the Internet in the long term should consider targeted online marketing planning – the earlier, the… Read more
Communication is much faster today than it was 15 years ago. Social media is spreading news and information at a rapid pace. However, these run the risk of seeping away quickly. What does that mean for campaigns and the press work of communicators? At least since the more than mere anecdotal banter between the influencer Rezo and the… Read more
If you use content marketing, inbound marketing and marketing automation together and coordinate them, you can tap the new potential. (Photo: © Zhuzhu, depositphotos.com) Even if it seems to be in trend for some experts to call content marketing an old hat, nothing could be further from the truth. The discipline is experiencing growth, particularly… Read more
There are many reasons for integrating user-generated content. With these tips, your followers will soon create content for the next advertising campaign. © Plush Design Studio – Unsplash User-generated content refers to images, videos, reviews etc. that were created by users and not by the brand itself. This content is then often used by the corresponding brands as advertising… Read more
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