Freelancers work wherever and whenever they want: what sounds fantastic at first glance reveals some pitfalls at second glance. When the boundaries between professional and private are blurred so much, many self-employed find it challenging […]
Animations in marketing: There is a rattle in the cartoon
There are many good arguments for using animation in marketing – and this post introduces them. How did animations develop? Animated films have testified to the creativity of humanity for over 100 years. Even today, […]
With Big Data against Corona: Less data protection for more disease protection?
The corona crisis also becomes a touchstone for protecting privacy. In several countries, health authorities use smartphone data to create movement profiles of the population and to trace infection chains. The corona crisis is gaining […]
Smart censorship or how Facebook suppresses criticism of his boss
Facebook boss Mark Zuckerberg likes to sing the song of freedom of expression. But when it comes to criticizing oneself, this promise becomes strangely hollow. Despite all the rumors to the contrary, Facebook remains the […]
The TV station that makes you sick
Fox News keeps downplaying the coronavirus outbreak. The Americans couldn’t care less if the broadcaster didn’t have such a huge impact. Hardly anyone believes that the coronavirus will be contained in the United States in […]
Panic and fear in times of social media
Hardly anyone can get past social media. No matter what age, no matter what origin, who has an internet-enabled smartphone, is usually registered with a social media service. Terrorist attacks, kidnapping attempts, epidemics or rampages: […]
Facebook is fighting against false reports like never before
In the corona crisis, Facebook shows how well it can deal with fake news. CEO Mark Zuckerberg just has to want it. For him it is now about human life, no longer about freedom of expression. Particularly […]
Welcome to the Internet!
Musicians can no longer play live, teachers can no longer teach live. Instead, a lot is happening digitally now. But these offers have to get better. In the past few weeks, numerous people have got to know […]
How cybercriminals are now exploiting corona fear
Capture computers, steal passwords, extort money: criminals exploit the hectic reactions to the corona crisis. Newcomers to home offices are particularly at risk. Not only the average European medium-sized company – even the large companies in […]
Google Ads Optimization
If you want your Google Search campaigns to run at their best, you have to optimize on three levels: before, within and after Google Ads. If these three levels harmonize with each other, the cash register […]
8 creative tips for more routine & structure in your social media content planning
Upload an Instagram story quickly, prepare the Facebook post for the winter sale that starts at the weekend, answer direct messages from customers… .ach, and then the new event flyer has to be added to […]
Negative reviews – how to deal with bad online reviews
Everyone knows them – bad reviews on the Internet. A catastrophe for the entrepreneur, a pessimism for potential customers, to change the purchase decision at short notice. Whether legitimate or unjustified, negative reviews hurt and […]
Dark Social – How do I use something that I can’t measure?
Why you can’t trust direct traffic To analyze and measure success in online marketing, you need web analysis. It is not only a fundamental building block in Google Analytics to differentiate access, behavior, and conversions according to the acquisition […]
SEO for bloggers – so your blog gets more traffic and better rankings
Most (hobby) bloggers have one thing in common: high traffic via advertisements does not match the small blogger budget. Therefore, cheaper or better free traffic and visitors must be brought to the blog via other […]
Use of filler words: nonsense or necessity?
Only a few monopolies remain today. There are already other providers on the market for every product, every service and every idea. Globalization makes it easy to lose your potential customers to companies from all […]
Content distribution – introduction for beginners
The topic of content distribution cannot be viewed in isolation, but must be explained in the context of “content marketing “. Content marketing has become an established discipline in online marketing, but it makes sense to […]
8 myths from B2B online marketing
They inspire the imagination of every narrator and send a shiver down the spine of good-faith people: myths and superstitions. But not only everyday human life is peppered with strange stories. In B2B online marketing, in […]
What #Hashtags really bring!
They have been used in numerous social media networks for years, and there is a lot of hype surrounding them. On Instagram, they are indispensable … just as little as in Twitter. We are talking […]
Not even Facebook understands Facebook
Platforms like Facebook determine how we see the world. Unfortunately, we have not yet learned how to use social networks sensibly – and even the operators can hardly control them. But there is hope. Google […]
What does SEO cost?
SEO or Search Engine Optimization is an essential requirement for online marketing today. Almost every company, be it a producer or a service provider, has its website today. These should not only be found by […]
Online sales: 5 tips for more new customers
Hardly any area has changed the advent of the Internet as much as sales. If you used to call your insurance advisor and make an appointment, insurance companies are now transparently compared online and taken […]
Creativity and SEO: How to overtake the competition with creativity
The competition in the SEO area is fierce: Complete SEO teams work just like you to bring their website forward. Creativity is one way that you can give yourself a decisive head start. There are […]
The 7 basic rules of search engine optimization
For many beginners, search engine optimization is like looking into a crystal ball. Nobody knows precisely how Google or other search engines work. Also, the results of the measures taken are often long in coming. […]
Why a content hub is the corporate presence of the future
Many small companies, solo entrepreneurs, and startups do not yet have inbound marketing. Unfortunately, too many still have a static brochure website that tells a little about the company. Some go a step further and use […]
Finding topics in content marketing: How do you research content ideas?
When it comes to content marketing , it all starts with target definition and target group analysis and identification. There are various procedures for finding content topics for the corresponding goals and target groups. In this post I give a […]
Content marketing is not link building & SEO!
I acknowledge that the title of this article is somewhat provocative, but those who only do content marketing for the purpose of search engine optimization or link building think very one-dimensionally and will experience disappointments. As regular readers of this blog […]
How smart is Google? Real semantic understanding or just statistics?
Semantic understanding as to the goal of Google One of Google’s most important goals has long been to gain a semantic understanding of search terms and indexed documents to display more relevant search results. A […]
7 methods to increase conversions via dynamic content
Personalize your marketing with dynamic content Ask marketing experts about your goals; one of the first answers is to offer your customers more personalized user experience. This is not only aimed at higher conversions. It’s […]
SEO versus SEA? Compare, but please correctly.
SEO (organic) or SEA (paid) search? Which search channel may be the better one is a frequently asked question by customers in online marketing. Unfortunately, there is no easy answer to this, even if some marketing experts like to […]
7 tips for better conversions on LandingPages
The appearance of a landing page can be compared to an interview. The applicants want to look prepared, fit and appealing. Your goal should be to communicate with the visitor and make it clear that you have […]
Digital marketing – the first trends in 2020
Digital marketing is subject to constant change. While one encounters many imponderables in SEO, one can (almost) rely on Google Ads that the next update of the Google SERPs now “prefers” Google Ads (SEA) – […]
Unique selling point: The ultimate guide on how to find your USP
The success of a company depends on many factors: A right product or useful service, a perfect online presence, and numerous marketing measures – but none of this is as important as a clear “Unique […]
What is tangential content and how does this content strategy help me?
“Oh, you have this and that problem? This could be solved by chance with our product!” This summarizes a large part of the content that many companies still seem to think is unbeatable. However, if you stick […]
11 tips for non-commercial content as a content strategy
Do you know these people who are told about a problem and get an answer that has absolutely nothing to do with the topic? Sure, who doesn’t. And as a content creator, you can take […]
How to get the perfect SEO text delivered
Imagine you are looking for new running shoes and go to the sports shop. There, a seller asks you how he can help … and then tells you everything you can about a new care […]
Step by step to the 1st customer
Your market entry is imminent. You covered the nights with your ears, the food delivery service saw you more often than your parents. Maybe it wasn’t that bad because you have a team. Whether you […]
Hashtags: ten basic tips on how to use them properly
What is the right hashtag? How many hashtags make sense? Which are the best? Where do I place my hashtags? Who determines the rules for this? We give answers to this in this article. Everything […]
The creeping death of the Internet as something special
Can the rules of the physical world be transferred to the Internet? The 90s Internet enthusiasm is dead as a mouse – and with it the thesis of the Internet as something special, at least […]
Facebook, Trump and the snake oil
What Mark Zuckerberg thinks of Donald Trump is not known. He is said to have congratulated the US President at a private dinner that he was “number 1 on Facebook”. That at any rate claims Trump […]
Hypes and buzzwords
Anyone who wants to (or has to) stay up to date in the digital world is dealing with hypes and buzzwords. It is not always easy to see what is relevant and what is only […]
7 content marketing trends for 2020
Content marketing has come to stay, and spending on content marketing in Europe is expected to triple by 2023. We looked around which trends content marketing managers should keep an eye on in 2020. Trend # 1: […]
How fake news about the new corona virus spread in social media
With the daily news reports about the spread of the disease and the increasing deaths, users consciously and unconsciously spread false stories and crude theories about the virus. We’ve put together some of the most […]
Facebook now shows where it gets information about you
Do you know how many websites share data with Facebook? A new tool highlights the connections between the network and other services. Facebook boss Zuckerberg: The network announces that privacy will be more critical in […]
In 10 steps to a successful search query
One question – many answers, at least the Internet provides. With the help of media monitoring, qualitative data about competitors, market trends and information about target groups can be collected. However, well-placed search queries are […]
Google Updates: A History of SEO from 2000-2020
Google regularly updates its search algorithm. You can read what has happened in recent years in our Google update history. Google is continuously working on optimizing its search algorithm and has made several updates in recent […]
6 steps to become a freelancer
Many people dream of becoming self-employed as a freelancer. But one question quickly slows down the initial euphoria: where to start? Don’t worry; you can become a successful freelancer with a clear and logically structured […]
How do I protect myself from digital burnout?
Anyone who advises on corporate communication and digital marketing is not a coach for work-life balance. Actually. But for communication concepts to work, they have to take the people involved into account with their needs […]
How to protect yourself and others from email madness
What makes email so bad? When the email was invented, nobody had it that several decades later, it could be one of the most essential and versatile means of communication for everyone. Who could have […]
Online marketing: step by step to strategy
SEO, retargeting, campaign planning, website tracking – if you are dealing with online marketing for the first time, you can quickly lose track of the jungle of possibilities. But everyone who wants to successfully market […]
Campaigns in fleeting times
Communication is much faster today than it was 15 years ago. Social media is spreading news and information at a rapid pace. However, these run the risk of seeping away quickly. What does that mean […]
