In a perfect world, merchandising or marketing teams would never use internal search URLs to link to products or categories. Those who link to our e-commerce sites would take the time to find the right category, brand, or product URLs instead of, you guessed it, search URLs. In a workspace where everyone scrupulously respects the… Read More ›
We gathered feedback from over 100 marketers on how they use the Google Search Console to improve their SEO. This article contains a summary of expert opinions and some detailed instructions. There are many SEO tools. According to G2, there are over 200, and most come at a cost. Each tool has its own set… Read More ›
Among the digital marketing tools, the white paper is an asset that too few SMEs think of exploiting. Deemed too complex or too long to produce, it struggles to find its place among the communication tools of small businesses. Yet it is a great way to attract more prospects and build credibility. Let’s see how to incorporate this… Read More ›
An invisible site is a useless site. And to be seen, you need to make sure Google finds and indexes your site correctly. Not once, but every time you post something new. This is where technical optimization comes in to make your site visible to search engines. How and how do you know if Google sees you? Without… Read More ›
In this article, you will learn how to configure Rank Math SEO, and you will see why it is arguably the best plugin to improve the SEO of a WordPress site! Here is what you will discover in the summary of this article: A quick reminder of what an SEO plugin is, and how it… Read More ›
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