SEO versus SEA? Compare, but please correctly.
SEO (organic) or SEA (paid) search? Which search channel may be the better one is a frequently asked question by customers in online
7 tips for better conversions on LandingPages
The appearance of a landing page can be compared to an interview. The applicants want to look prepared, fit and appealing. Your
Digital marketing – the first trends in 2020
Digital marketing is subject to constant change. While one encounters many imponderables in SEO, one can (almost) rely on Google
Unique selling point: The ultimate guide on how to find your USP
The success of a company depends on many factors: A right product or useful service, a perfect online presence, and
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What is tangential content and how does this content strategy help me?
“Oh, you have this and that problem? This could be solved by chance with our product!” This summarizes a large part of
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11 tips for non-commercial content as a content strategy
Do you know these people who are told about a problem and get an answer that has absolutely nothing to
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How to get the perfect SEO text delivered
Imagine you are looking for new running shoes and go to the sports shop. There, a seller asks you how
Step by step to the 1st customer
Your market entry is imminent. You covered the nights with your ears, the food delivery service saw you more often
Hashtags: ten basic tips on how to use them properly
What is the right hashtag? How many hashtags make sense? Which are the best? Where do I place my hashtags?
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The creeping death of the Internet as something special
Can the rules of the physical world be transferred to the Internet? The 90s Internet enthusiasm is dead as a
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Facebook, Trump and the snake oil
What Mark Zuckerberg thinks of Donald Trump is not known. He is said to have congratulated the US President at
Hypes and buzzwords
Anyone who wants to (or has to) stay up to date in the digital world is dealing with hypes and
7 content marketing trends for 2020
Content marketing has come to stay, and spending on content marketing in Europe is expected to triple by 2023. We looked around
How fake news about the new corona virus spread in social media
With the daily news reports about the spread of the disease and the increasing deaths, users consciously and unconsciously spread
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Facebook now shows where it gets information about you
Do you know how many websites share data with Facebook? A new tool highlights the connections between the network and
read more Facebook now shows where it gets information about you
In 10 steps to a successful search query
One question – many answers, at least the Internet provides. With the help of media monitoring, qualitative data about competitors,
Google Updates: A History of SEO from 2000-2020
Google regularly updates its search algorithm. You can read what has happened in recent years in our Google update history. Google
6 steps to become a freelancer
Many people dream of becoming self-employed as a freelancer. But one question quickly slows down the initial euphoria: where to
How do I protect myself from digital burnout?
Anyone who advises on corporate communication and digital marketing is not a coach for work-life balance. Actually. But for communication
How to protect yourself and others from email madness
What makes email so bad? When the email was invented, nobody had it that several decades later, it could be
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Online marketing: step by step to strategy
SEO, retargeting, campaign planning, website tracking – if you are dealing with online marketing for the first time, you can
Campaigns in fleeting times
Communication is much faster today than it was 15 years ago. Social media is spreading news and information at a
Why marketing automation needs good content
If you use content marketing, inbound marketing and marketing automation together and coordinate them, you can tap the new potential.
How-to: How to use user generated content effectively for your campaign
There are many reasons for integrating user-generated content. With these tips, your followers will soon create content for the next
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Why politicians shouldn't block followers
Just one click. The critical Twitter follower is blocked and never annoying again. Politicians also use this social media function.
Everything will be fine. No really. Believe me
” The future is private “, Mark Zuckerberg announced at the opening of the Facebook developer conference F8, and the applause was muted.
Selfies in front of war ruins: influencers discover Syria – and find many things beautiful
Xavier sits in the back seat of a car and speaks to the camera: “The border crossing was surprisingly easy.”
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Content marketing: this is how you get your texts to the point
It can never hurt, but with some texts, it is vital to be able to get to the point. If
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1.5 million followers and yet not real: How virtual influencers work
The top luxury brands have already discovered virtual influencers for themselves. It is high time that SMEs and online retailers also deal
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These are the e-commerce trends for 2020
Online trade is booming – and is increasingly outclassing floor trading. But only if e-commerce changes can it meet customer
Top 5 Social Media Forecasts 2020: What Can We Expect Next Year?
2019 is coming to an end – and therefore, an exciting year for social media. But what can we expect
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Why the Iranian government is following Instagrammer
Four Instagram stars were arrested earlier this year. What that means for the young protest in Iran. A young woman shuffles
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How Tiktok monitors its users
Jokes, dance steps, funny movies: The video platform Tiktok is currently a hit, especially among young people. According to an internal document, around
Marketing trends 2020: From programmatic advertising to moving images
What is the future of online marketing? Which trends will accompany us in 2020? It is already apparent that it
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Facebook is said to have deliberately induced children to spend money in online games
Minors unintentionally spent a lot of money in online games – Facebook even enforced this practice, as was revealed in
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Putin allegedly still uses Windows XP
Many employees know this: the operating system, in many cases Windows, is significantly older on the company computer than on
I hate this internet!
I hate this Internet »- that’s the name of a book by the American writer Jarett Kobek, which was published
No authority in the world masters the social media universe as well as NASA
Foreign galaxies, fascinating pictures of the moon and singing ISS astronauts: the space agency Nasa reaches millions of people every
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Those who are said dead live longer: What about Snapchat?
Snapchat was once a significant Facebook challenger. Then Mark Zuckerberg started the copier and cloned all successful formats. But what
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On-page SEO: How to write optimally for Google
Website operators, web designers and sometimes even SEO professionals waste a lot of money with expensive link building and search
Facebook for Autocrats
Facebook is tough on disinformation, its bosses in Silicon Valley say. Sounds good, but it’s not quite right: the social
The ringing tills never ring any sweeter: is your online shop ready for Christmas business?
There are quite a few online shops that realize the majority of their sales during the Christmas season. Almost everyone
Social media marketing 2020: trends, recommendations & wishes
Social media marketing and social networks, in general, are very fast-moving. New social networks are coming, most of them disappear
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Content Marketing: what are the keys to a successful content strategy?
The critical success factor is the quality of the content offered. Even if the expression is often used wrongly and
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Christmas Marketing Campaigns 2019
With their Christmas campaigns, brand manufacturers and retailers are slowly turning into the home stretch. A look at the advertising
TikTok flooded by Scam: Fake accounts and sexual content are multiplying rapidly
The steady growth of TikTok also attracts scammers who seek to benefit from the content of others and to get
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Facts and figures: This is the status quo of the digital world
A report publishes a worldwide overview of social trends and user numbers. We give insight. © NASA – Unsplash The Digital 2019 on Q3
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Email Marketing Trends: Support for the Optimal Strategy 2020
In the final meters of the year, it’s time for good intentions. With these five trends in email marketing, you
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10 lessons I learned after 1 year of blogging
Do you want to become a blogger? I was like you a little over a year ago! In December 2018,
7 common mistakes on social networks (and how to avoid them)
Social media marketing is fashionable. All companies want to make small or big. That’s understandable; the attention is on social networks. All
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