Better SEO on Google search engine thanks to entities (and structured data)
Google being a semantic search engine, it relies heavily on entities. Here’s how to optimize your entity-based SEO, with advanced use of structured data.
Recent Posts
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Negative SEO: what to do?
Every website can receive negative SEO attacks. Fortunately, Google is here to help you report attacks and fix them.
As you can see, there are many ways to reduce the risk. Finally, note thatthe better your SEO will be, the more chances you have to arouse the greed of your competitors and hackers. It is therefore important to remain vigilant and to be informed at all times.
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Why Enrich Your B2B Contact Base? Focus on 8 Use Cases of Data Enrichment
84% of marketing databases are of poor quality and therefore poorly usable. This is the result of a report from NetProspex. According to the same report, basic data such as industry, turnover, or number of employees is missing in 88% of… Read More ›
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How to Develop B2B Sales Processes to Meet the Requirements of Modern Decision-Makers?
It’s no secret that B2B selling has always been difficult. But it may be even more so today. Salespeople feel they no longer have control over the sales process. As studies show, B2B buyers increasingly prefer to research and select… Read More ›
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20 classic mistakes to avoid when you’re a junior web developer
A junior web developer can code fast, but will often make many more mistakes. Some errors in logic can be, but especially methodological errors, which can waste a lot of time and make the maintenance of the application much more… Read More ›
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6 social media analytics and reporting tips to become a data savvy marketer
How do you know what’s working with your social media? And what doesn’t work? Social media gives us a ton of data about our posts, but it’s difficult to tell the signals from the noise. Imagine having a frame to extract signals… Read More ›
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How To Use Twitter Analytics: 11 Easy-To-Find Stats To Help You Tweet Better
We social media marketers are a lucky bunch not only are there a gigantic number of free social media tools available to us (everything from Schedule tools to social media management tools like Amortize), there are free social media tools… Read More ›
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Niche dropshipping 2021: easily find a profitable niche!
Have you heard of dropshipping and wondering what to sell if you had to go on your own? Do you have one or more product ideas that you would like to market but you are not sure whether it is… Read More ›
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Demand creation: what is it and how does it help us to implement an effective strategy?
Demand creation is any action taken to educate customers and arouse their desire for a product or service, to forecast the growth of an organization. Marketers and consumers alike have confused the terms lead capture and demand creation for years…. Read More ›
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8 Profitable Ecommerce Ideas You Can Easily Create With WordPress
WordPress already occupies 30% of the global web market. In other words, nearly one in three websites you visit is made with WordPress. Today, it has become an ideal tool for building profitable internet businesses of all kinds and in… Read More ›
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Maslow’s pyramid of needs applied to digital marketing
Maslow’s Pyramid is a marketing classic, but do you know what it means? Today we take you through what it is and how to use this theory in your online marketing strategy. The idea is to help you get to… Read More ›
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How to Advertise on Instagram, Step by Step
In recent years, Instagram has joined the group of social networks that allow sponsored content. After trying them out for a few months, we want to share with you a complete guide with 10 steps to create a campaign, real… Read More ›
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4 examples of social media plans on Twitter
Need to manage a company’s Twitter account and don’t know how? You might find inspiration in this article. We took four real companies from different fields and asked four bloggers and Aula CM alumni to create a social media plan… Read More ›
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10 Differences Between Traditional Marketing And Digital Marketing
Regular readers of this blog are probably totally familiar with digital marketing. They might not even have known about the pre-Google era. But there was a time when there was no Analytics, we didn’t talk about SEO, there wasn’t even… Read More ›
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12 mistakes to avoid when selling online
Getting sales and conversions through a web/blog is not always easy. Avoiding the typical mistakes of online entrepreneurship will save you headaches and wasted time. Today I’m going to tell you about 12 big mistakes if you want to sell… Read More ›
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The Guide to Pinterest Marketing for Businesses and Brands
Hello, today we want to share with you a guide to show you how to market on Pinterest. Discover in 21 steps how to improve your tips and add value to your community on Pinterest. Pinterest is consolidated as one… Read More ›
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Create A/B tests with Google Optimize to improve conversion
Google Optimize is a free Google Analytics 360 testing platform, with which you can create experiments and A / B tests, to improve the conversion rate [CRO] of your website. Optimization is directly linked to conversion. Google Optimize is the… Read More ›
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14 creative techniques for social media ads
If you are running a campaign or planning to launch one, these ideas will come in handy. The truth is, in advertising, there is nothing written and the ads have to adapt to more visual formats and a more demanding… Read More ›
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Lead generation: 7 methods with high ROI potential
Generating qualified leads or prospects is essential for the growth of your business. Would you like to invest in the right channels for acquiring new leads? This article should give you inspiration for your marketing and sales actions. Attracting leads… Read More ›
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6 Steps to Creating a Webinar
The webinar has become an essential tool for avant-garde communication because we are all fond of visual content. Set the stakes and the objectives Define the scenario and structure Promote your webinar Prepare your presentation Live broadcast Commercial exploitation The… Read More ›
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10 online business ideas to seize after the crisis (2021).
With the coronavirus crisis, social distancing, and the recession, many sectors have been heavily impacted, and…. have even started to reduce their payroll… This poses a problem of uncertainty on a global scale. For those who had an idea for… Read More ›
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LinkedIn Ads: The Ultimate Guide to Linkedin Advertising
LinkedIn is the definitive B2B social network, connecting you with more than 675 million professionals around the world. While some other networks like Facebook and Twitter are very successful B2B advertising platforms, LinkedIn is the only major network designed specifically… Read More ›
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What is the tree structure of a website?
You’ve just decided to start your website, it’s one of the best decisions you’ll ever make for your business. You can use all-in-one creative sites such as Wix.com or webself.net, but these services quickly reach their limits when it comes… Read More ›
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Why creating a visual identity for your business is essential to its success
In this article, we will see how creating a visual identity for your company adds value to your brand. At the end of this article, you will know all the parameters to take into account to enhance the image of the offer you… Read More ›
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Influence Marketing and Gaming: what opportunities for my business
In recent years, gaming (playing video games) has become trendy. For a very long time reserved for a very small community of individuals, the number of players has greatly expanded. Today, more than 64% of the population of the United States plays… Read More ›
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Integrating TikTok into your social media strategy: good or bad idea?
“Social networks: all crazy about Tiktok”; “The TikTok Boom”; “Driven by containment, TikTok exceeds two billion downloads” These titles, we have all seen them. TikTok has been in the headlines for almost a year. The app is breaking all download… Read More ›
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How to develop a profitable digital marketing strategy in 4 easy steps
It’s frustrating to be present on the Internet and social networks, but not to derive any income from it and know how to measure it. What’s the point of investing your time and money to create a website, start a… Read More ›
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Upsells and Cross-sells: How to effortlessly boost your e-commerce sales
Did you know that in 2006 Amazon attributed 35% of its revenues directly to upsells and cross-sells present on the merchant site? I’m talking about the recommendations that Amazon gives you for each product you want to buy. These innocent suggestions allowed… Read More ›
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How to decrease the bounce rate of your site?
The bounce rate is the percentage of users who have visited only one page on your site. In other words, it is the ratio of visitors who left your site after viewing only one page. The time dimension has no impact on the… Read More ›
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How to optimize your images for the web in 3 steps?
With the proliferation of interfaces and internet connections, the performance of a website and page load time are becoming increasingly important issues. Whether it is improving the user experience or optimizing your natural referencing, managing your image files is a lever to work with… Read More ›
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How to generate more leads in B2B? 5 simple B2B lead generation tips
In this article, we will see together 5 simple B2B lead generation tips, to quickly find B2B prospects via a blog, via social media. First of all, a little reminder of the definition of what lead generation is. Lead generation… Read More ›
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What is internal mesh and how to set it up?
If we know the importance of links and net linking in SEO, we tend to underestimate the power of a good “on-site” SEO strategy. However, effective internal linking can considerably improve its performance and its positioning in search engines. So,… Read More ›
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Why are more and more brands turning to Twitch?
Do you know Twitch? Very popular with Millennials, this social media has more than 15 million daily active users (streamers and viewers combined). It is also attracting more and more businesses. Especially since the start of the health crisis! But… Read More ›
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Online reputation: the key to success in 2021
Often neglected by companies starting their digital transformation, e-reputation is nevertheless an important driver of growth. This is even more true in our time when the border between e-reputation and the overall brand image of the company tends to disappear… Read More ›
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13 hacks to boost the sales of your e-commerce site
Boosting your e-commerce site to profit intelligently is now essential. Sometimes all it takes is a little creativity and ingenuity to achieve this or even to emulate your colleagues and the competing or inspiring brands that sell online. Here is a… Read More ›
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What is netlinking, what is its influence on SEO?
In this article you will find a definition of netlinking , how it works and what are the benefits of netlinking. Definition of netlinking Netlinking is an SEO technique that aims to boost the SEO of a website. It is one of the essential components… Read More ›
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Why is paid SEO becoming a must? Google ads
Being referenced on the first page of search engines is a crucial issue for converting via your website: 91% of Internet users click on a link positioned on the first page of results. You know what you have to do if… Read More ›
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How to establish a winning business prospecting plan?
Because you will very rarely be asked to sell less (except to shift sales to the next month) because you are not the only ones on the market and consumers are more and more chi, demanding and connected, today you… Read More ›
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How to increase your social selling index on LinkedIn
LinkedIn has over 30 million registered companies. You have a huge playing field to develop your B2B approach and establish new contacts thanks to this social network. But how do you use LinkedIn to turn your relationships into customers? Use… Read More ›
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Most common SEO issues found on sites with declining SEO
I constantly study many sites to understand why some see their SEO drop (sometimes Google Updates). Here are the main errors identified, the most common. Check if you do them! I am in contact with a lot of people in… Read More ›
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How to optimize your product sheets for SEO and your customers without technical knowledge
In addition to technical optimization, find out how to significantly improve your product sheets for both natural referencing and user experience. Follow these 3 steps to boost your eCommerce SEO! I chat every day with many e-merchants who tell me… Read More ›
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Tips to ensure that your marketing emails arrive in the Main inbox on Gmail
How to be in the Gmail Inbox and avoid being in the “Promotions” tab? It is not easy because Gmail uses many algorithms to analyze each email. If you send marketing emails or bulk emails containing promotional offers, links to… Read More ›
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Video games, sociology of mass leisure
Video games are a massive social fact, both in terms of the size of their turnover and that of its practices. This masculinist universe is characterized by a tension between the stranglehold of the merchant industries and the autonomy of… Read More ›
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The Website Migration Guide: SEO Strategy
In a perfect world, merchandising or marketing teams would never use internal search URLs to link to products or categories. Those who link to our e-commerce sites would take the time to find the right category, brand, or product URLs… Read More ›
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35 expert tips on using Google Search Console for SEO
We gathered feedback from over 100 marketers on how they use the Google Search Console to improve their SEO. This article contains a summary of expert opinions and some detailed instructions. There are many SEO tools. According to G2, there… Read More ›
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White paper: an essential B2B marketing tool
Among the digital marketing tools, the white paper is an asset that too few SMEs think of exploiting. Deemed too complex or too long to produce, it struggles to find its place among the communication tools of small businesses. Yet it is… Read More ›
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A visible and well indexed site by Google. How to do ?
An invisible site is a useless site. And to be seen, you need to make sure Google finds and indexes your site correctly. Not once, but every time you post something new. This is where technical optimization comes in to make your site… Read More ›
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Rank Math Overview and Installation Guide
In this article, you will learn how to configure Rank Math SEO, and you will see why it is arguably the best plugin to improve the SEO of a WordPress site! Here is what you will discover in the summary… Read More ›
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5 retail trends to watch in 2021
2020 has been an exceptional year. Store closures and health concerns have driven retailers to reinvent themselves and find new, innovative ways to sell. The effects of the pandemic will likely be felt for a good part of the year to… Read More ›
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The 6 deadly sins of Growth Hacking at all costs
In the realm of start-ups, web marketing, and growth hacking, growth is king! Who could fault it, anyway? We all want our business to thrive and our revenue to take off as quickly as possible. We have dreams and we seize… Read More ›
Featured Categories
Digital Marketing ›
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Why Enrich Your B2B Contact Base? Focus on 8 Use Cases of Data Enrichment
April 15, 2021
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How to Develop B2B Sales Processes to Meet the Requirements of Modern Decision-Makers?
April 14, 2021
Marketing ›
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Maslow’s pyramid of needs applied to digital marketing
March 30, 2021
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14 creative techniques for social media ads
March 15, 2021
Google ›
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Better SEO on Google search engine thanks to entities (and structured data)
April 18, 2021
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Negative SEO: what to do?
April 17, 2021
