While Google's FLoC must replace third-party cookies, many tech players will or plan to oppose the device. Whether they are browsers or big names in digital, there is no shortage of refractories, like arguments.For several weeks now, the start of FLoC tests, outside the European Union for the moment, has made many tech players react. Among them: web browsers, the main ones … [Read more...] about FLoC: Brave, DuckDuckGo, GitHub, WordPress… Why such an outcry against Google?
Wix VS WordPress VS Webflow: Which one to choose to create your website?
Wix, Webflow and WordPress all have in common that they are website building software. However, they are quite different tools in their approach and operation. Wix is very easy to use but is limited in terms of customization. WordPress is very rich in function, but not very easy to learn. Finally, Webflow is in a way an intermediary solution between Wix … [Read more...] about Wix VS WordPress VS Webflow: Which one to choose to create your website?
WordPress SEO, Successful on Google
Being well positioned on Google with your website and being findable for the most relevant search queries is an essential part of any online presence.With the pure expenditure of time and without the direct investment of money, it is possible to make your website prominent on search engines with a good reputation and high-quality content. Search engine optimization or SEO … [Read more...] about WordPress SEO, Successful on Google
Yoast SEO – advantages and disadvantages for your optimization
Do you want to learn more about the WordPress SEO plugin from Yoast? Then just read this post by giving you the most important one.What is Yoast's WordPress SEO plugin, and what does it offer?As the operator of a website, you want your page to be found by search engines. Rank in Google and Bing search results is one of the purest forms of internet marketing. The … [Read more...] about Yoast SEO – advantages and disadvantages for your optimization
Content marketing for “boring” industries: 10 tips to make content more interesting
Does the thought gnaw at you from time to time that your texts may not be read at all? We don't want to scare you, but you might not be so wrong.In 2013 Chartbeat published a study that shows that readers generally only read around 60% of a text. And the remaining 40% of your carefully written stories? Well, let's say you could have done it earlier.A website should … [Read more...] about Content marketing for “boring” industries: 10 tips to make content more interesting
SEO for bloggers – so your blog gets more traffic and better rankings
Most (hobby) bloggers have one thing in common: high traffic via advertisements does not match the small blogger budget. Therefore, cheaper or better free traffic and visitors must be brought to the blog via other channels. In this article, I want to show you how bloggers can get more free traffic and better rankings on Google & Co.What is a blogger? - Definition, … [Read more...] about SEO for bloggers – so your blog gets more traffic and better rankings
On-page SEO: How to write optimally for Google
Website operators, web designers and sometimes even SEO professionals waste a lot of money with expensive link building and search engine advertising. You invest a lot in the freestyle, but forget about duty.Good positions in search results can already be achieved with proper on-site work - especially in niches. And if it is not enough, you have to spend at least less money … [Read more...] about On-page SEO: How to write optimally for Google
Web writing: Fundamentals and upcoming changes
Web writing is critical, especially for the natural referencing of a website. It is also essential to provide a good user experience. What will change in 2020?The importance of web writing to gain visibility. Raise important points to diversify its content: free paper with snacking content. The optimization of content by semantics and the lexical field, essential to a … [Read more...] about Web writing: Fundamentals and upcoming changes
Should the community manager create and manage a blog?
Many community managers ask themselves whether it is necessary or not to keep a blog. Let's try to answer it by laying the simplified foundations of a blog in advanceWe will answer the question by drawing several portraits of community managers. The holding of a blog is not always an activity to take, especially as a hobby. Still, more a passion sees an obligation in some … [Read more...] about Should the community manager create and manage a blog?
Rich in your words: good writing guide at the time of saturation of information
Do you want to live in your pen? Do you dream of opening a blog? You are an entrepreneur and think about getting started in content marketing? Before you start, read the next paragraph.Analysts at Beckon have measured that 5% of the content created is read by 90% of Internet users. We deduce that 95% of the content is struggling to attract the attention of the remaining … [Read more...] about Rich in your words: good writing guide at the time of saturation of information