Digital Marketing Category
Smart censorship or how Facebook suppresses criticism of his boss
Facebook boss Mark Zuckerberg likes to sing the song of freedom of expression. But when it comes to criticizing oneself, this promise becomes strangely hollow. Despite all the rumors to the contrary, Facebook remains the gateway to the world for hundreds of millions of people. According to a survey by Pew Research, more than every second […]
Google Ads Optimization
If you want your Google Search campaigns to run at their best, you have to optimize on three levels: before, within and after Google Ads. If these three levels harmonize with each other, the cash register rings. Photo by Josh Sorenson on Unsplash Do you regularly spend money on Google Ads and ask yourself what and […]
8 creative tips for more routine & structure in your social media content planning
Upload an Instagram story quickly, prepare the Facebook post for the winter sale that starts at the weekend, answer direct messages from customers… .ach, and then the new event flyer has to be added to the website. Puuuuh … it will be nothing during the day-to-day business! Who is familiar with this scenario? Retailers, small […]
Dark Social – How do I use something that I can’t measure?
Why you can’t trust direct traffic To analyze and measure success in online marketing, you need web analysis. It is not only a fundamental building block in Google Analytics to differentiate access, behavior, and conversions according to the acquisition channels. The way someone came to their website is a crucial distinction. They are usually visualized as a pie chart. […]
8 myths from B2B online marketing
They inspire the imagination of every narrator and send a shiver down the spine of good-faith people: myths and superstitions. But not only everyday human life is peppered with strange stories. In B2B online marketing, in particular, there are still beliefs that are long outdated and make your marketing strategy look old. In this article, we debunk the eight biggest myths of B2B […]
