The sales department is regularly plagued by method hype. On the one hand, consultants always need new topics to sell themselves. On the other hand, digital innovations create new opportunities for sales, for which a catchy term for method marketing is… Read More ›
Internet users reveal a lot of information through their surfing behaviour. Publishers, advertisers and marketers, in turn, use this information for behavioural targeting to increase the relevance and effectiveness of advertisements and marketing messages. Before web tracking technology made this… Read More ›
Almost everyone knows them and uses them every day. With animations, transitions, or a distinctive tone, they convey a web app’s status or help avoid errors. They are seldom noticed consciously: but if they are not there, they will be… Read More ›
In a digitized world in which attention is the new oil, companies and marketers are always looking for new methods to inspire potential customers, users, and even their employees and keep them engaged. At the beginning of the 2000s, a… Read More ›
Many entrepreneurs underestimate the value of regular customers for their economic success. Companies and startups that can bind first-time buyers to their company through targeted retention marketing usually generate higher sales than companies that have to concentrate on acquiring new… Read More ›
