Google being a semantic search engine, it relies heavily on entities. Here's how to optimize your entity-based SEO, with advanced use of structured data.Did you know? Google has long since become a semantic search engine .The consequences for SEO are enormous, I hope you have taken this into account for years, otherwise you are really overwhelmed ...I will explain … [Read more...] about Better SEO on Google search engine thanks to entities (and structured data)
Search engine optimization
What is internal mesh and how to set it up?
If we know the importance of links and net linking in SEO, we tend to underestimate the power of a good “on-site” SEO strategy. However, effective internal linking can considerably improve its performance and its positioning in search engines. So, why optimize your internal linking? And how to.If we know the importance of links and net linking in SEO, we tend to … [Read more...] about What is internal mesh and how to set it up?
What is netlinking, what is its influence on SEO?
In this article you will find a definition of netlinking , how it works and what are the benefits of netlinking.Definition of netlinkingNetlinking is an SEO technique that aims to boost the SEO of a website. It is one of the essential components to obtain a good natural referencing.An effective netlinking strategy will consist of obtaining links from partner … [Read more...] about What is netlinking, what is its influence on SEO?
Most common SEO issues found on sites with declining SEO
I constantly study many sites to understand why some see their SEO drop (sometimes Google Updates). Here are the main errors identified, the most common. Check if you do them!I am in contact with a lot of people in SEO and I have access to a lot of sites, which allows me to do several analyzes.I constantly assess the "SEO health" of these sites, whether their organic … [Read more...] about Most common SEO issues found on sites with declining SEO
How to optimize your product sheets for SEO and your customers without technical knowledge
In addition to technical optimization, find out how to significantly improve your product sheets for both natural referencing and user experience. Follow these 3 steps to boost your eCommerce SEO!I chat every day with many e-merchants who tell me that they are not able to rank their online store well in Google. However, they do some small optimizations on their … [Read more...] about How to optimize your product sheets for SEO and your customers without technical knowledge
The Website Migration Guide: SEO Strategy
In a perfect world, merchandising or marketing teams would never use internal search URLs to link to products or categories. Those who link to our e-commerce sites would take the time to find the right category, brand, or product URLs instead of, you guessed it, search URLs.In a workspace where everyone scrupulously respects the rules, internal search URLs would be … [Read more...] about The Website Migration Guide: SEO Strategy
35 expert tips on using Google Search Console for SEO
We gathered feedback from over 100 marketers on how they use the Google Search Console to improve their SEO. This article contains a summary of expert opinions and some detailed instructions.There are many SEO tools. According to G2, there are over 200, and most come at a cost. Each tool has its own set of data and its settings. It is therefore complicated to know which one … [Read more...] about 35 expert tips on using Google Search Console for SEO
A visible and well indexed site by Google. How to do ?
An invisible site is a useless site. And to be seen, you need to make sure Google finds and indexes your site correctly. Not once, but every time you post something new. This is where technical optimization comes in to make your site visible to search engines. How and how do you know if Google sees you? Without indexing, no traffic, and no visibilityObviously to start … [Read more...] about A visible and well indexed site by Google. How to do ?
Rank Math Overview and Installation Guide
In this article, you will learn how to configure Rank Math SEO, and you will see why it is arguably the best plugin to improve the SEO of a WordPress site!Here is what you will discover in the summary of this article:A quick reminder of what an SEO plugin is, and how it is usefulThe main features of Rank Math SEO in concrete termsHow to install the Rank Math SEO plugin … [Read more...] about Rank Math Overview and Installation Guide
Major content marketing trends in 2021
When it comes to content marketing, approaches are changing very quickly. Also, it is not surprising that in 2021, new trends are emerging.Yes, to get closer to their customers, brands will create ever more targeted content. Likewise, they will seek to generate more commitment. But how are they going to achieve these goals?To answer this question, here is a small … [Read more...] about Major content marketing trends in 2021