You have already read dozens of articles about content marketing. You know of many companies that have made it one of their marketing weapons. And yet, you tell yourself one thing ... “Content marketing won't work for us.” “My market is not sexy. Our subjects do not interest anyone… ” When selling construction machinery or life insurance, you might think that … [Read more...] about How to use content marketing in a not sexy industry?
Search engine optimization
Finding your way in the jungle of SEO measures, tactics, tips & tricks is not easy. This is especially true if search engine optimization is not your job, But you want to use SEO to make your company easier to find and more successful online. You don't have to be an SEO professional. You have other things to do too. Use this list to avoid accidentally getting out of date … [Read more...] about Stay Away From These SEO Tactics
What KPIs are there? Which ones are significant to advance your SEO and not get lost in wrong numbers? Which KPIs are relevant for which type of website? Find the answers to these and many other questions here! 1.These are the essential SEO KPIs The visibility index You are likely to encounter the Visibility Index sooner rather than later, when you start doing … [Read more...] about Which KPIs are important for your SEO success?
Would you like to improve your Google ranking? No problem. There are many levers, nails and screws that can be beaten um fine-tuned to improve your Google ranking. In the following post, I want to show you many optimization tips that will improve your positions on Google. Inventory / as-is analysis You need to know "where" your website is right now. You have to take … [Read more...] about Improve Google Ranking: With these tips you will be found more easily on Google & Co.
Producing high-quality content regularly is very time-consuming and expensive. Nevertheless, content marketing is at the top of the list for many companies. But does every company have the resources to implement their content strategy sustainably? Or is that also possible with less effort ...? Spoiler: Yes, it is. Because different aspects define quality, we don't … [Read more...] about How you can achieve more with less content
The Google image search has a high traffic potential for many websites - how target-oriented this maybe depends on the respective website offer. Search engine optimization for image rankings is mandatory, especially for websites that can illustrate their products or services particularly well with their image material. Because cleverly executed image SEO increases the number … [Read more...] about Image SEO: 11 tips for a good ranking in Google image search
Overview of current and outdated evaluation criteria with tips for reducing harmful and building beneficial backlinks for search engine optimization. Over the past few years, Google has taken decisive action against artificial link building. Today a domain is no longer “strong” because it has built up a large number of backlinks. Instead, the quality of the link counts. … [Read more...] about Analysis of the backlink quality and optimization of the backlink profile
Little is as fast-moving as the algorithms from Google, Bing and Co. To keep up and thus rank your content consistently well on the search engine hit lists, you have to keep track of the many facets of search engine optimization. Otherwise, the well-intentioned optimization measures will end up being detrimental to your ranking. We take a close look at 5 (mis) assumptions of … [Read more...] about 5 SEO Myths and How They Can Damage Your Ranking
A few years ago, Google's penalties were still the order of the day, not only in obscure SEO fields. You'd think that nowadays, all SEOs optimize their websites cleanly and by guidelines. However, webmasters are still not sure what to do or who fall for old cheeses. Warning: This post may contain traces of irony at one point or another. Maybe he's just oozing with sarcasm, … [Read more...] about How Not To: How to Get a Google Penalty in 7 Easy Steps
80% of searchers click on the top positions, on the top posts on Google, on the first place in the Google search results and the search results on page 1. In this article, you will find out what the most important ranking factors are and how you can dominate them. About half of all clicks are generated via the top positions (1st to 3rd place). The right strategy to … [Read more...] about Improve Google ranking: How to reach 1st place in Google and take a top position at the top.