Harassed, groped, raped: Hundreds of women report sexual assaults in the games scene. Is this the beginning of your MeToo movement? It would be overdue. Too often reports of sexual harassment in the video game industry remain in your own… Read More ›
Every marketer knows them, every marketer uses them, and now they are available in numerous variations and application forms: the marketing tools. In recent years, machines have played an increasingly important role in marketing, which has to be attributed in… Read More ›
Marketing is not an end in itself. It is all the more important to define goals that should be achieved with the individual (already existing) marketing measures. This is especially true for larger companies – but smaller companies are also… Read More ›
Feelings are involved not only with a romantic rendezvous but also with every purchase decision. Brands use this to their advantage – in emotional marketing. We explain what the marketing method is and how you can successfully use emotions in… Read More ›
An alleged corona virus unveiling video is viewed millions of times on YouTube – and then deleted. The case shows how important the fight against the infodemic is. The social media platforms are therefore increasingly using fact checkers. The corona pandemic is… Read More ›
