Computer games are controversial. Associations of light-shy characters who play first-person shooters day in and day out are still the most harmless. But the reputation is not justified. It is well established that computer games can have positive effects. And that… Read More ›
Harassed, groped, raped: Hundreds of women report sexual assaults in the games scene. Is this the beginning of your MeToo movement? It would be overdue. Too often reports of sexual harassment in the video game industry remain in your own… Read More ›
Every marketer knows them, every marketer uses them, and now they are available in numerous variations and application forms: the marketing tools. In recent years, machines have played an increasingly important role in marketing, which has to be attributed in… Read More ›
Marketing is not an end in itself. It is all the more important to define goals that should be achieved with the individual (already existing) marketing measures. This is especially true for larger companies – but smaller companies are also… Read More ›
Feelings are involved not only with a romantic rendezvous but also with every purchase decision. Brands use this to their advantage – in emotional marketing. We explain what the marketing method is and how you can successfully use emotions in… Read More ›
