Video games are a massive social fact, both in terms of the size of their turnover and that of its practices. This masculinist universe is characterized by a tension between the stranglehold of the merchant industries and the autonomy of… Read More ›
In a perfect world, merchandising or marketing teams would never use internal search URLs to link to products or categories. Those who link to our e-commerce sites would take the time to find the right category, brand, or product URLs… Read More ›
Computer games are controversial. Associations of light-shy characters who play first-person shooters day in and day out are still the most harmless. But the reputation is not justified. It is well established that computer games can have positive effects. And that… Read More ›
Harassed, groped, raped: Hundreds of women report sexual assaults in the games scene. Is this the beginning of your MeToo movement? It would be overdue. Too often reports of sexual harassment in the video game industry remain in your own… Read More ›
Every marketer knows them, every marketer uses them, and now they are available in numerous variations and application forms: the marketing tools. In recent years, machines have played an increasingly important role in marketing, which has to be attributed in… Read More ›
