In a digitized world in which attention is the new oil, companies and marketers are always looking for new methods to inspire potential customers, users, and even their employees and keep them engaged. At the beginning of the 2000s, a… Read More ›
E-commerce
Customer retention: 5 tips for better customer loyalty
Many entrepreneurs underestimate the value of regular customers for their economic success. Companies and startups that can bind first-time buyers to their company through targeted retention marketing usually generate higher sales than companies that have to concentrate on acquiring new… Read More ›
Load peaks in e-commerce: 10 tips for a smooth high season
Sudden growth can become frustrating if, for example, your online shop is not prepared for such load peaks. Instead of bringing in the year’s sales, you’re suddenly in trouble: a website loading (or stalling), customer complaints about late deliveries or… Read More ›
In-house usability tests: the complete guide
I think all UX experts agree: Usability testing is the method that is the quickest way to gain valuable knowledge for any project – whether it’s an app, website or physical product. You just put someone in front of the… Read More ›
No new customer is also no solution: Overcome acquisition aversion
For healthy growth, there is practically no way around acquiring new customers, but that is sometimes downright hated. Introduction Can waxing be unhealthy? It can work very well. Let’s think of a tsunami in which the excessively rising wave has… Read More ›
