E-commerce Category

Online sales: 5 tips for more new customers

Hardly any area has changed the advent of the Internet as much as sales. If you used to call your insurance advisor and make an appointment, insurance companies are now transparently compared online and taken out directly on the PC. Online sales have fundamentally changed the way transactions are secured. But not everything that works […]

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Why a content hub is the corporate presence of the future

Many small companies, solo entrepreneurs, and startups do not yet have inbound marketing. Unfortunately, too many still have a static brochure website that tells a little about the company. Some go a step further and use a corporate blog, as studies show that blogging companies generate more visitors, leads, and sales. But success often falls short of expectations. […]

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SEO versus SEA? Compare, but please correctly.

SEO (organic) or SEA (paid) search? Which search channel may be the better one is a frequently asked question by customers in online marketing. Unfortunately, there is no easy answer to this, even if some marketing experts like to believe it. A long time ago, I found one of the most misleading threads in digital marketing that I’ve come […]

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Step by step to the 1st customer

Your market entry is imminent. You covered the nights with your ears, the food delivery service saw you more often than your parents. Maybe it wasn’t that bad because you have a team. Whether you start as a team or on your own: At some point, it means: We need our first customer. Now! So […]

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Hashtags: ten basic tips on how to use them properly

What is the right hashtag? How many hashtags make sense? Which are the best? Where do I place my hashtags? Who determines the rules for this? We give answers to this in this article. Everything is told about hashtags – you might think. But there is somehow no unanimous opinion about the meaning of hashtags […]

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