E-commerce

2020 has been an exceptional year. Store closures and health concerns have driven retailers to reinvent themselves and find new, innovative ways to sell.  The effects of the pandemic will likely be felt for a good part of the year to come, resulting in an acceleration of the retail trends listed in this article. Without further ado, let's discover the … [Read more...] about 5 retail trends to watch in 2021

If you're feeling overwhelmed with tweaking your marketing efforts, let me give you the (not-so-secret) formula for eCommerce success: Send the right messages to the right prospects at the right time, and you'll earn more. The essence of successful eCommerce marketing lies in knowing your prospects well. Where are you on the buyer's journey?What are your main … [Read more...] about How to Create an E-commerce Sales Funnel: A Complete Guide

The year is almost over. It's worth looking at the UI / UX trends that await us in e-commerce in 2021.  There has been a clear trend for some years now: more and more consumers are doing their shopping online. This development was accelerated even further in 2020, not least due to the corona pandemic. So far, companies that have already had an eye on current trends and … [Read more...] about E-commerce UI / UX trends 2021

If you seek advice from the world's most potent bookseller, you will quickly find disinformation suggested. Our research shows: Amazon is a slingshot for conspiracy myths - including the corona pandemic. No bookseller in the world is as powerful as Amazon. But when it comes to serious book recommendations, Amazon is anything but top class. The platform praises conspiracy … [Read more...] about Amazon recommends buying conspiracy literature so strongly

In a digitized world in which attention is the new oil, companies and marketers are always looking for new methods to inspire potential customers, users, and even their employees and keep them engaged. At the beginning of the 2000s, a new trend arose in companies to implement playful elements in everyday business and increase the fun factor. The magic word here is … [Read more...] about 11 great examples of gamification from successful companies

Many entrepreneurs underestimate the value of regular customers for their economic success. Companies and startups that can bind first-time buyers to their company through targeted retention marketing usually generate higher sales than companies that have to concentrate on acquiring new customers. A key indicator of proactively measuring customer loyalty is the so-called … [Read more...] about Customer retention: 5 tips for better customer loyalty

Sudden growth can become frustrating if, for example, your online shop is not prepared for such load peaks. Instead of bringing in the year's sales, you're suddenly in trouble: a website loading (or stalling), customer complaints about late deliveries or warehouse clutter.  Introduction: what are peak loads? A peak load means that significantly more requests or page … [Read more...] about Load peaks in e-commerce: 10 tips for a smooth high season

For healthy growth, there is practically no way around acquiring new customers, but that is sometimes downright hated.  Introduction Can waxing be unhealthy? It can work very well. Let's think of a tsunami in which the excessively rising wave has devastating effects. This dramatic picture can be compared with full utilization in the company: Because if the sales … [Read more...] about No new customer is also no solution: Overcome acquisition aversion