84% of marketing databases are of poor quality and therefore poorly usable. This is the result of a report from NetProspex. According to the same report, basic data such as industry, turnover, or number of employees is missing in 88% of the files. At the same time, we have been witnessing for several years a very strong development of the marketing technology landscape … [Read more...] about Why Enrich Your B2B Contact Base? Focus on 8 Use Cases of Data Enrichment
It's no secret that B2B selling has always been difficult. But it may be even more so today. Salespeople feel they no longer have control over the sales process. As studies show, B2B buyers increasingly prefer to research and select products themselves, without being influenced by a seller: Only 29% of buyers want to speak to a seller to learn more about the … [Read more...] about How to Develop B2B Sales Processes to Meet the Requirements of Modern Decision-Makers?
Are you in the marketing for industrial companies or in the business customer segment active? Are you looking for a practical orientation template to your B2B online marketing strategy to expand? Perfect, then you are right here! First, understand the changed buying behaviour in B2B marketing. B2B marketing is experiencing a rapid transformation: In addition to … [Read more...] about B2B online marketing strategy: this is how digital growth succeeds
They inspire the imagination of every narrator and send a shiver down the spine of good-faith people: myths and superstitions. But not only everyday human life is peppered with strange stories. In B2B online marketing, in particular, there are still beliefs that are long outdated and make your marketing strategy look old. In this … [Read more...] about 8 myths from B2B online marketing