The Coinbase exchange plans to create a “media branch” under the responsibility of its marketing team.Coinbase plans to launch a fact-checking portal to tackle misinformation and descriptions about Coinbase and cryptocurrencies.Coinbase launches its own mediaThe famous exchange Coinbase has announced that it is embarking on a great quest: "to become a source of … [Read more...] about Coinbase criticizes the press and wants to launch its own ‘truth’ media
Tomorrow, robotic farms in every city?
What if they grew fruits and vegetables indoors, without soil and almost without human intervention? What if this was one of the most effective responses to the climate and environmental challenge?"Robotic", "vertical", "urban" farms ... There is no shortage of expressions to designate agricultural installations of a new kind, which have appeared in recent years. Their … [Read more...] about Tomorrow, robotic farms in every city?
Newsletter Marketing 2021: 4 Steps to the Perfect Strategy
Newsletter marketing has a lot of potential for corporate communication. If used and implemented correctly, newsletters offer real added value for you and your customers. How can you most efficiently use newsletter marketing in 2021? In our series of articles, we present our best practices and tips. In the first part, we show you how to develop your personal newsletter … [Read more...] about Newsletter Marketing 2021: 4 Steps to the Perfect Strategy
1984, the Apple ad that almost never saw the light of day
A few months after the release and failure of Apple's Lisa, one of the first personal computers with mice, it was the Macintosh's turn to make its appearance. A launch preceded by a massive advertising campaign in December 1983 showcasing the simplicity of the new device to everyone. It is indeed the first personal computer sold by the brand but it is above all the one that … [Read more...] about 1984, the Apple ad that almost never saw the light of day
How to optimize your product sheets for SEO and your customers without technical knowledge
In addition to technical optimization, find out how to significantly improve your product sheets for both natural referencing and user experience. Follow these 3 steps to boost your eCommerce SEO!I chat every day with many e-merchants who tell me that they are not able to rank their online store well in Google. However, they do some small optimizations on their … [Read more...] about How to optimize your product sheets for SEO and your customers without technical knowledge
Which KPIs are important for your SEO success?
What KPIs are there? Which ones are significant to advance your SEO and not get lost in wrong numbers? Which KPIs are relevant for which type of website?Find the answers to these and many other questions here!1.These are the essential SEO KPIsThe visibility indexYou are likely to encounter the Visibility Index sooner rather than later, when you start doing … [Read more...] about Which KPIs are important for your SEO success?
7 fatal keyword optimization mistakes that are costing you your rankings
I have to admit:Keyword research doesn't sound "sexy"...But it's not as complicated or technical as you might think!Also:Keyword research is essential in search engine optimization (SEO). If you want to achieve excellent rankings on Google and Co., you can't avoid it!In my instructions, I explain to you and understandably...Why keyword research … [Read more...] about 7 fatal keyword optimization mistakes that are costing you your rankings
Growth hacking: this is how companies achieve their growth goals cost-effectively
How do I win new customers for my company cost-effectively, quickly and sustainably? This is the question every marketer or manager asks himself. The answer to this is often "growth hacking."What is growth hacking?Growth hacking, also known as growth marketing in German, is an interdisciplinary mix of marketing, data analysis, and development that is designed to help … [Read more...] about Growth hacking: this is how companies achieve their growth goals cost-effectively
Online marketing: How companies can use branding to strengthen their brand
The current coronavirus crisis is also permanently changing e-commerce: shops are closed, people have to spend a lot of time at home and are increasingly using the Internet. Why is a Louis Vuitton handbag traded for over $ 1,000, while Dorothy Perkins handbags are usually sold for less than $ 30? Differences in quality, design and material alone cannot explain this … [Read more...] about Online marketing: How companies can use branding to strengthen their brand
Organized into social distancing: the best tools for the home office
The topic of homework is present across all sectors like never before. But regardless of the blockage of contacts in times of coronavirus, the home office for self-organization and communication with dear colleagues presents you with entirely different challenges than in the office.It is essential to stay focused on the kitchen table, childcare, and the seductive fridge. … [Read more...] about Organized into social distancing: the best tools for the home office