Marketing Category

Smart censorship or how Facebook suppresses criticism of his boss

Facebook boss Mark Zuckerberg likes to sing the song of freedom of expression. But when it comes to criticizing oneself, this promise becomes strangely hollow. Despite all the rumors to the contrary, Facebook remains the gateway to the world for hundreds of millions of people. According to a survey by Pew Research, more than every second […]

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The TV station that makes you sick

Fox News keeps downplaying the coronavirus outbreak. The Americans couldn’t care less if the broadcaster didn’t have such a huge impact. Hardly anyone believes that the coronavirus will be contained in the United States in two weeks. Perhaps not even Donald Trump himself believes it. But that didn’t stop him from announcing last week that […]

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Google Ads Optimization

If you want your Google Search campaigns to run at their best, you have to optimize on three levels: before, within and after Google Ads. If these three levels harmonize with each other, the cash register rings. Photo by Josh Sorenson on Unsplash Do you regularly spend money on Google Ads and ask yourself what and […]

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8 creative tips for more routine & structure in your social media content planning

Upload an Instagram story quickly, prepare the Facebook post for the winter sale that starts at the weekend, answer direct messages from customers… .ach, and then the new event flyer has to be added to the website. Puuuuh … it will be nothing during the day-to-day business! Who is familiar with this scenario? Retailers, small […]

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Dark Social – How do I use something that I can’t measure?

Why you can’t trust direct traffic To analyze and measure success in online marketing, you need web analysis. It is not only a fundamental building block in Google Analytics to differentiate access, behavior, and conversions according to the acquisition channels. The way someone came to their website is a crucial distinction. They are usually visualized as a pie chart. […]

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