Ukraine was once a hotspot for petty criminals online. Then the war with Russia came. Today digital warfare is being tested here. And the IT security industry is flourishing. Artem Afian, a man in his 30s, with a well-groomed beard, brown vest over his shirt and olive-green trousers, sits at a wooden conference table in his office in Kyiv (Kiev), on the sixth floor of an … [Read more...] about How Ukraine became a testing ground for cyberwar
Freelancers work wherever and whenever they want: what sounds fantastic at first glance reveals some pitfalls at second glance. When the boundaries between professional and private are blurred so much, many self-employed find it challenging to find the work-life balance. 1. What must, what can? - Set priorities For freelancers, the actual job in the field is often only … [Read more...] about 11 suggestions for a better work-life balance as a freelancer
The topic of content distribution cannot be viewed in isolation, but must be explained in the context of "content marketing ". Content marketing has become an established discipline in online marketing, but it makes sense to define the term content marketing in advance. Definition of content marketing "Content marketing is a specific design of a company's communication … [Read more...] about Content distribution – introduction for beginners
They inspire the imagination of every narrator and send a shiver down the spine of good-faith people: myths and superstitions. But not only everyday human life is peppered with strange stories. In B2B online marketing, in particular, there are still beliefs that are long outdated and make your marketing strategy look old. In this … [Read more...] about 8 myths from B2B online marketing
They have been used in numerous social media networks for years, and there is a lot of hype surrounding them. On Instagram, they are indispensable ... just as little as in Twitter. We are talking about: hashtags! But what about Facebook and other social media like Pinterest and LinkedIn? Are they often used there? And what do I have to pay attention to when using hashtags? … [Read more...] about What #Hashtags really bring!
Many small companies, solo entrepreneurs, and startups do not yet have inbound marketing. Unfortunately, too many still have a static brochure website that tells a little about the company. Some go a step further and use a corporate blog, as studies show that blogging companies generate more visitors, leads, and sales. But success often falls short of … [Read more...] about Why a content hub is the corporate presence of the future
Semantic understanding as to the goal of Google One of Google's most important goals has long been to gain a semantic understanding of search terms and indexed documents to display more relevant search results. A semantic understanding is given if, for example, you clearly understand a (search) question and the terms contained in it, or you can see its meaning. The precise … [Read more...] about How smart is Google? Real semantic understanding or just statistics?
Personalize your marketing with dynamic content Ask marketing experts about your goals; one of the first answers is to offer your customers more personalized user experience. This is not only aimed at higher conversions. It's more about meeting the growing expectations of customers. In context: Five years ago, people were still impressed when Amazon suggested a product … [Read more...] about 7 methods to increase conversions via dynamic content
SEO (organic) or SEA (paid) search? Which search channel may be the better one is a frequently asked question by customers in online marketing. Unfortunately, there is no easy answer to this, even if some marketing experts like to believe it. A long time ago, I found one of the most misleading threads in digital marketing that I've come across on … [Read more...] about SEO versus SEA? Compare, but please correctly.
The appearance of a landing page can be compared to an interview. The applicants want to look prepared, fit and appealing. Your goal should be to communicate with the visitor and make it clear that you have precisely what he is looking for and convey it in a way that suits your company. Another similarity between landing pages and interviews? Do not directly … [Read more...] about 7 tips for better conversions on LandingPages