• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
SwaCash | Internet Marketing News

SwaCash | Internet Marketing News

Latest Updates on Tech, Internet & Digital World

  • Home
  • Digital Marketing
  • Social Media
  • Technology
  • About
  • Contact Us
You are here: Home / Digital Marketing / Newsletter Marketing 2021: 4 Steps to the Perfect Strategy

Newsletter Marketing 2021: 4 Steps to the Perfect Strategy

May 5, 2021 by Amer Bekic

Newsletter marketing has a lot of potential for corporate communication. If used and implemented correctly, newsletters offer real added value for you and your customers. How can you most efficiently use newsletter marketing in 2021? In our series of articles, we present our best practices and tips. In the first part, we show you how to develop your personal newsletter marketing strategy step by step.

 In 2021, we can reach users via video, picture and voice messages on various innovative platforms – traditional email seems almost out of date. Not correct! Email remains one of the most enduring and profitable media .

On the one hand, accessibility via digital inboxes is universal and greater than via many social media channels. In addition, they usually used these more long-term than short-lived social media accounts – Google Plus, MySpace and StudiVZ send their regards.

Newsletters are a form of direct marketing that suggests very personal communication. Even more than the interaction via Instagram or Facebook. E-mails sent directly to the user’s digital mailbox via a private address, similar to their own postal address. In this way, it can reach users in a much more personal – and therefore more sustainable – way.

4 steps to an email marketing strategy 

In service companies in particular, the subject of e-mail marketing is taken lightly and only seen to an end. But we can use newsletters just as efficiently as a service provider as, for example, as a seller of products or as the owner of an online shop.

We will show you in four steps how to find your e-mail marketing strategy – for beginners and for long-term users who want to optimize their strategy .

Step 1: Define the goals of the newsletter campaign 

Before you decided on newsletter marketing, you probably already had one goal in mind: What would you like to achieve with the campaign? There can be original motivations for a newsletter:

  • Strengthen your brand
  • Lead generation / customer generation
  • Customer loyalty
  • Selling products or services

You can achieve this, for example, through the following measures:

  • Dissemination of useful know-how
  • Product tips
  • inspiration
  • Offers and promotions
  • Inform about your services
  • Provide information about your company

Setting the goal is one of the most important steps on the way to a successful newsletter. They form the strategic foundation for the content and design .

Use your newsletter as an instrument for relevant information if the content is not too promotional .

The situation is uncommon with lead and customer generation. Give your recipients the opportunity to take advantage of your offer directly with well-placed CTAs. In order to convey security and seriousness to your customers, you can also link your social media presences.

Step 2: know the most important email marketing KPIs 

To measure your goals, you need KPIs. You set the indicators based on your goals. You can only optimize your campaigns meaningfully with the help of clear KPIs.

For example, if it is important to you to provide your subscribers with news from your company or interesting product tips, the opening rate can be an important measurement factor.

If your goal is to win customers or to generate leads on your website, the click rate or the CTR (click-through rate) are important indicators for the interaction of your subscribers with the newsletter.

We have summarized the most important email marketing KPIs for measuring the performance and success of your email marketing campaign here.

1. The delivery rate

The delivery rate is an important KPI that moves independently of your goals and content. It should be high because a low delivery rate is not only annoying for your company, but can also have a negative effect on the reputation of your email account.

Ideally, you will reach 100% of your subscribers. However, this benchmark is mostly unattainable, especially when the number of subscribers increases.

If your delivery rate is consistently low, emails from your sender will be classified as spam more often. So make sure you have a clean mailing list and maintain regular maintenance to keep the bounce rate low.

2. The bounce rate

The bounce rate, i.e. the rate of failed deliveries, is directly related to the delivery rate: If this is high, your delivery rate will logically decrease. Together, the bounce rate and delivery rate result in 100%.

The industry average is around 3%. For comparison: With marketing agencies and consulting, the rate is even over 5%. In the press area only just over 1%.

IN THIS EXAMPLE OF OUR NEWSLETTER CAMPAIGN, THE BOUNCE RATE WAS 1%. THE CAMPAIGN THUS PERFORMED WELL ABOVE AVERAGE.

It distinguished between soft bounces and hard bounces. Soft bounces show the e-mail addresses that are temporarily unavailable. Reasons for this could be inboxes with insufficient storage space or spam categorizations.

Hard bounces are e-mail addresses that can no longer be reached in the long term or permanently. If an email address or host no longer exists, your email will show up as a hard bounce for that address. Soft bounces refer to the temporarily unavailable addresses, while hard bounces refer to the addresses or hosts that are permanently unavailable.

With Soft Bounces you win these subscribers back as readers. The hard bounces will reappear in your next e-mail campaigns and will repeatedly have a negative effect on the deliverability of your mailings.

For this reason, regularly update your recipient list and remove hard bounces so as not to reduce your delivery rate unnecessarily.

3. The opening rate

The newsletter opening rate gives you immediate feedback on the percentage of your email that has been opened. You can e.g. B. recognize whether you have chosen your topic well. Even more important here: the subject line. A high open rate shows whether the subject was interesting for your target group.

It distinguished between unique openings and total openings. The clear openings count one opening per recipient – i.e. how many recipients have made at least one opening.

They also counted multiple openings per recipient in the total openings. The number shows how often the email was opened in total. The average opening rate for newsletters across all industries is around 25%. If you achieve a value between 20 and 25%, you are in a good range.

4. The click rate

The click rate of a newsletter shows how interesting your mailing was for further interaction. They made the rate up of the clicks in relation to all successfully delivered e-mails, so it depends on all deliveries. The industry average of unique clicks is between 3 and 6% .

Here, too, a distinction is made between unique clicks and the total number. The unique clicks count the recipients who have clicked on at least one link .

In most campaigns, we selected the clear clicks as KPIs, because these show whether a link interested the target group at all, while the total number also counts ‘returnees’.

5. The click-through rate (CTR)

Unlike the click rate, we do not calculate the CTR based on the number of recipients, but on the number of (unique) openings. It shows how many of the recipients who opened the mailing clicked on a link. I do not count here multiple clicks.

6. The unsubscribe rate

The unsubscribe rate is calculated using the unsubscribe link in the newsletter and is based on the total number of recipients. From a legal point of view, we must include this link in every newsletter. Every newsletter must contain a link to unsubscribe .

Tip: Formulate SMART goals

Plan your goals as specifically as possible! The acronym SMART comes from project management and stands for:

s specific,

m edible,

a accepted,

r ealistic and

t erminated.

In this way, the progress of your goals can be measured concretely. Defining your KPIs will help you here. The more specific your goals are, the more measurable they become – and the better you know what to optimize.

Example:
Unspecific goalSMART goalactivitiesExplanation
Increase traffic to the websiteKeep click rate above 3%With well-placed CTAs and target group-oriented teasersHere you can see whether the incentive for the subscriber to click on a link is high or low. You can then optimize your content or placing your CTAs.
Increase the opening rateKeep the opening rate per newsletter above 20%Through target group-oriented topics and optimized subject linesThe opening rate tells you whether your newsletter appears to interest your subscribers at all. If the open rate is low, it could be because of the subject line. Orientate yourself to realistic goals for this rate (industry comparison).

Step 3: define your target audience 

In order to create the right content for your newsletter, you first need to know which target group you want to reach. The following factors can be decisive here:

  • Age
  • gender
  • Place of residence
  • job
  • free-time activities
  • marital status
  • Interests
  • Online behavior

If you are already sending out a newsletter regularly, it is helpful to analyze the existing target group. This gives you an overview of who is already interested in your offer.

If you are new to newsletter marketing, you first have to define your target group .

To make your target group more tangible, it helps to give them a face. You can do this easily by creating one or more personas. This makes it easier for you to understand your subscribers in depth and to understand when, where and how they can best be reached.

Step 4: prepare the content and set the sending interval 

You can finally start preparing the content and planning the shipment .

For example, you can advertise articles on your blog or new offers – depending on the goals you set beforehand .

Ideas for content:

  • Expertise in the form of advice articles
  • Service offer
  • News about your company or your service
  • Promotion of your service
  • Promotions and offers

Filed Under: Digital Marketing, Marketing

Primary Sidebar

E-mail Newsletter

More Articles

Apple’s valuation exceeds $2.5 trillion mark

July 19, 2021 By Amer Bekic

Ethereum (ETH), a white hat saves a cryptocurrency user on the verge of losing $240,000

July 19, 2021 By Amer Bekic

Project Pegasus: Israeli “clickless” spyware used against thousands of journalists and activists

July 19, 2021 By Amer Bekic

Some weird Intel Core 12900K, 12700K, and 12600K specs have appeared online

July 18, 2021 By Amer Bekic

In 2021, the video game industry still generates more investments

July 18, 2021 By Amer Bekic

Malaysian authorities destroy 1,069 mining devices (video)

July 18, 2021 By Amer Bekic

Disable the Windows print spooler or you could be hacked, according to Microsoft

July 18, 2021 By Amer Bekic

Paraguay promises to be a 100% renewable Bitcoin (BTC) mining giant

July 17, 2021 By Amer Bekic

Faced with ransomware, Interpol wants international collaboration

July 17, 2021 By Amer Bekic

AMD brings its FidelityFX Super Resolution to open source

July 17, 2021 By Amer Bekic

Failed to reserve the Valve Steam Deck? You are not the only ones

July 17, 2021 By Amer Bekic

Twitter boss prepares DeFi application platform on Bitcoin blockchain

July 16, 2021 By Amer Bekic

Here’s why the Galaxy Watch 4 could make the Apple Watch shake

July 16, 2021 By Amer Bekic

“Facebook users spied on social by dozens of employees”: the accusation in the book-survey

July 16, 2021 By Amer Bekic

Valve’s Steam Deck will be able to run Windows

July 16, 2021 By Amer Bekic

Only 12% of companies realize the full potential of the cloud

July 16, 2021 By Amer Bekic

Limited Edition RTX 3080 Gundam Cards Sold In Pre-Built Mining Rigs

July 16, 2021 By Amer Bekic

Windows on iPad: You dreamed it, Microsoft did it

July 15, 2021 By Amer Bekic

iPhone 13: anticipating record sales, Apple would have increased production by 20%

July 15, 2021 By Amer Bekic

Google Stadia is not dead and seeks to expand its catalog of games with an enticing affiliate program

July 15, 2021 By Amer Bekic

Galaxy Watch 4: released on August 27, 2021, Amazon confirms!

July 15, 2021 By Amer Bekic

Apple seriously threatens to exit UK market

July 15, 2021 By Amer Bekic

Razer upgrades Blade 15 and Blade 17 to 11th gen Intel processors

July 14, 2021 By Amer Bekic

British detectives seize record $250 million in crypto

July 14, 2021 By Amer Bekic

OnePlus Nord 2: new renderings, Android updates, 50 MP sensor, lots of info

July 14, 2021 By Amer Bekic

Nigerian Bitcoin Trading Volume At Highest Despite Central Bank Restrictions!

July 14, 2021 By Amer Bekic

Google to challenge EU antitrust fine of 4.3 billion euros

July 14, 2021 By Amer Bekic

This hidden feature on iPhone is a spy tool

July 13, 2021 By Amer Bekic

NVIDIA: GeForce RTX 30xx SUPER coming to laptop?

July 13, 2021 By Amer Bekic

Microsoft buys cybersecurity start-up RiskIQ

July 13, 2021 By Amer Bekic

Android 12: you can play games before you even finish downloading

July 13, 2021 By Amer Bekic

Cyber ​​defense center opens in New York

July 13, 2021 By Amer Bekic

After Google, Apple could be the next target of US antitrust crackdown

July 12, 2021 By Amer Bekic

At 16, this teenager became a millionaire by selling PS5s at a premium

July 12, 2021 By Amer Bekic

A derivative of the PS5 architecture will be found in more than 80 system designs

July 12, 2021 By Amer Bekic

Galaxy Unpacked: all the new Samsung products may have just leaked

July 12, 2021 By Amer Bekic

124-year-old hydropower plant uses its energy to mine Bitcoin

July 11, 2021 By Amer Bekic

Ukrainian law enforcement has shut down 3,800 PS4 crypto-farm

July 11, 2021 By Amer Bekic

Mac’s battery life with M1 is so good Apple thought there was a bug

July 11, 2021 By Amer Bekic

Kaseya: the ransomware behind the attack was programmed to avoid Russian-speaking systems

July 10, 2021 By Amer Bekic

AI could also be used to create scientific disinformation

July 10, 2021 By Amer Bekic

Windows 11: the search bar back in the last preview

July 10, 2021 By Amer Bekic

Gettr: this new social network was launched by someone close to Donald Trump

July 10, 2021 By Amer Bekic

Windows 11: only recent versions of Windows 10 will be updated directly

July 9, 2021 By Amer Bekic

Study blacks out YouTube algorithm

July 9, 2021 By Amer Bekic

China continues crackdown on cryptocurrencies

July 9, 2021 By Amer Bekic

OnePlus recognizes limiting the performance of applications for greater autonomy

July 9, 2021 By Amer Bekic

Study: Apple Watch and Fitbit Could Detect Long-Term Effects of COVID-19

July 8, 2021 By Amer Bekic

Microsoft is deploying an urgent patch to correct the PrintNightmare flaw

July 8, 2021 By Amer Bekic

China claims to have the world’s most powerful quantum computer

July 8, 2021 By Amer Bekic

Three Tweets related to EtherRock sales

Not one not two, Three digital pet rock cliparts sell for $600K each

August 22, 2021 By Amer Bekic

PolyNetwork Hacking Incedence

Hacker who stole $800 Million, now offered a white hat job by its victim firm

August 20, 2021 By Amer Bekic

credit card back panel containing the magnetic stripe

MasterCard announces future without magnetic stripe on the back.

August 17, 2021 By Amer Bekic

Fortune magazine sells its cover art as NFT. Raises 1.3 Million dollars

August 14, 2021 By Amer Bekic

Bored Ape Yacht Club Token 3749

This bored ape pic just sold for 1.29 Million dollars!

August 14, 2021 By Amer Bekic

Footer

Search this site

Recent Articles

  • Not one not two, Three digital pet rock cliparts sell for $600K each
  • Hacker who stole $800 Million, now offered a white hat job by its victim firm
  • MasterCard announces future without magnetic stripe on the back.
  • Fortune magazine sells its cover art as NFT. Raises 1.3 Million dollars
  • This bored ape pic just sold for 1.29 Million dollars!

Browse Topics

  • Blogging (164)
  • Content Marketing (7)
  • Cryptocurrency (5)
  • Digital Marketin (4)
  • Digital Marketing (333)
  • E-commerce (122)
  • Google (195)
  • Google Ads (24)
  • Marketing (166)
  • News (344)
  • Seo (74)
  • Social Media (43)
  • Technology (27)
  • Uncategorized (82)
  • WordPress (22)

Tags

Amazon Android Apple Apple Watch Artificial Intelligence B2B Bitcoin Blogging China Content Content Marketing Coronavirus Cryptocurrency Cybercriminals cybersecurity Digital Digital Marketing Facebook Gaming Google Increase Sales Instagram Intel iOS 15 iPhone IPhone 13 Make Money Marketing Microsoft NFT Nvidia Online Marketing Samsung Science Search engine optimization Seo SEO optimization by content Social Media Social networks Technology TikTok Twitter WhatsApp Windows 11 YouTube

© 2019–2022 · SwaCash.com