In the realm of start-ups, web marketing, and growth hacking, growth is king! Who could fault it, anyway? We all want our business to thrive and our revenue to take off as quickly as possible. We have dreams and we seize the opportunities that stand before us to grow and expand.I have come across a lot of companies, whether as an employee or as a consultant. I have … [Read more...] about The 6 deadly sins of Growth Hacking at all costs
When it comes to content marketing, approaches are changing very quickly. Also, it is not surprising that in 2021, new trends are emerging.Yes, to get closer to their customers, brands will create ever more targeted content. Likewise, they will seek to generate more commitment. But how are they going to achieve these goals?To answer this question, here is a small … [Read more...] about Major content marketing trends in 2021
What is a brand book?DefinitionA brand book is a document that contains all the rules related to your brand and its visual identity. It helps to give consistency to the brand and your company, internally and externally (agencies, partners, customers, media). A brand book is therefore essential to explain:How is your visual identity structured?What are the … [Read more...] about How to create a brand book.
Lead nurturing is the often automated process of developing a relationship with your potential buyers to support them throughout their journey and lead them to convert to a specific objective, often the purchase.Whether you are looking to build a solid relationship with your prospects and customers or to upsell (or both), you need to be on top of the content you … [Read more...] about Lead Nurturing: definition, strategy and examples of campaigns
You have already read dozens of articles about content marketing.You know of many companies that have made it one of their marketing weapons. And yet, you tell yourself one thing ...“Content marketing won't work for us.”“My market is not sexy. Our subjects do not interest anyone… ”When selling construction machinery or life insurance, you might think that … [Read more...] about How to use content marketing in a not sexy industry?
DefinitionSnack content - or micro-content - is a marketing term used to describe short content that goes straight to the point, easy to consume, and often - but not exclusively - is dedicated to social media use and/or use mobile.DefinitionThere are many formats of snack content.Here are 7 of the most commonly used (and which we present in this … [Read more...] about Snack content: making a difference on social networks
Content, backlinks, clean technology: some ranking factors have been part of search engine optimization for many years and will remain. Nevertheless, user behavior and the algorithm continue to develop. Which SEO trends you have to keep an eye on in 2021.1.Algorithm updates 2021Google makes regular updates to the algorithm. Often they are not announced - two updates … [Read more...] about SEO Trends for 2021
Starting your website today is not difficult, but beginners, in particular, make a lot of mistakes.Therefore, today I would like to introduce 20 beginner mistakes that I keep seeing on new websites (whether corporate websites, affiliate websites or some other kind) and that you should avoid on your new website if possible.20 beginner mistakes on new websitesI've … [Read more...] about 20 Beginner Mistakes To Avoid On Your Website!
Would you like to improve your Google ranking?No problem. There are many levers, nails and screws that can be beaten um fine-tuned to improve your Google ranking. In the following post, I want to show you many optimization tips that will improve your positions on Google.Inventory / as-is analysisYou need to know "where" your website is right now. You have to take … [Read more...] about Improve Google Ranking: With these tips you will be found more easily on Google & Co.
Producing high-quality content regularly is very time-consuming and expensive. Nevertheless, content marketing is at the top of the list for many companies.But does every company have the resources to implement their content strategy sustainably? Or is that also possible with less effort ...?Spoiler: Yes, it is.Because different aspects define quality, we don't … [Read more...] about How you can achieve more with less content