Marketers have created a monster that is about to destroy content marketing as we know it. And do you know what's worse? Almost all marketers use content marketing. Yet less than half of B2B marketers feel that their efforts are paying off. We now have a unique chance to take countermeasures.According to Seth Godin, content marketing is the only marketing … [Read more...] about This is how artificial intelligence saves content marketing from destruction
Marketing
12 ways to be recommended by customers
Consumers like to talk about their experiences with companies - and this raises the question of what you can do to ensure that your company scores positively in these conversations.When consumers face a buying decision, 83% of them rely on the opinion of family and friends. In this light, it doesn't seem particularly smart to rely solely on marketing activities to … [Read more...] about 12 ways to be recommended by customers
11 strategies for positive customer reviews for your company
Customers' buying decisions are influenced by many factors.We all know that: we ask friends and acquaintances whether we should buy something or not. Maybe they have a recommendation - or a warning. And of course, we thoroughly research the various options on the Internet.Online shopping is quick and so smooth that contact with sales staff is no longer necessary. The … [Read more...] about 11 strategies for positive customer reviews for your company
Customer loyalty with online marketing – this is how you captivate them all!
Customer retention is cheaper than acquiring new customers. Although this is generally known, online shops still do not pay enough attention to make their customers regular customers. So that your customers keep coming back, I'll show you today what customer loyalty measures are available online and which marketing channels you can use for sustainable customer … [Read more...] about Customer loyalty with online marketing – this is how you captivate them all!
Self Marketing: This is how you write a good self-presentation
People only become your customers when they trust you. The better you can create this trust, the easier it will be to accept your offers. One way to gain the confidence of your potential customers is to present yourself well. I have a few tips for you.With self-expression, it is such a thing. Most of us have probably been raised to be humble. The mom never wanted us to … [Read more...] about Self Marketing: This is how you write a good self-presentation
Make online texts easy to read
If readers do not so well receive articles and blog posts, it does not have to do with the content alone: many websites neglect the reader-friendly design of their jobs. Sometimes internal constraints play a role. Sometimes awareness is simply not there.""Web design is 95% typography"" - Oliver Reichenstein, Information Architects ( source )Why is that … [Read more...] about Make online texts easy to read
Animations in marketing: There is a rattle in the cartoon
There are many good arguments for using animation in marketing - and this post introduces them.How did animations develop?Animated films have testified to the creativity of humanity for over 100 years. Even today, animations go beyond the boundaries of art and imagination, and now they also play a significant role in marketing campaigns. Their relevance is based, … [Read more...] about Animations in marketing: There is a rattle in the cartoon
Smart censorship or how Facebook suppresses criticism of his boss
Facebook boss Mark Zuckerberg likes to sing the song of freedom of expression. But when it comes to criticizing oneself, this promise becomes strangely hollow.Despite all the rumors to the contrary, Facebook remains the gateway to the world for hundreds of millions of people. According to a survey by Pew Research, more than every second adult US citizen (52 percent) … [Read more...] about Smart censorship or how Facebook suppresses criticism of his boss
The TV station that makes you sick
Fox News keeps downplaying the coronavirus outbreak. The Americans couldn't care less if the broadcaster didn't have such a huge impact.Hardly anyone believes that the coronavirus will be contained in the United States in two weeks. Perhaps not even Donald Trump himself believes it. But that didn't stop him from announcing last week that he wanted to open the country … [Read more...] about The TV station that makes you sick
Google Ads Optimization
If you want your Google Search campaigns to run at their best, you have to optimize on three levels: before, within and after Google Ads. If these three levels harmonize with each other, the cash register rings.Photo by Josh Sorenson on UnsplashDo you regularly spend money on Google Ads and ask yourself what and where you can optimize in your campaigns so that you can … [Read more...] about Google Ads Optimization
