A crisis is a moment when the proper drivers and doers differ from the less good ones. We see that these days also in the matter of Corona. And we also see it in the area of digital marketing.At SwaCash, we currently receive inquiries from companies every day who want to start communicating digitally. It should be quick, in extreme cases, within a few days. It shouldn't … [Read more...] about How the coronavirus is affecting the digital advertising
Digital Marketing
8 strategies for the future in content marketing
93% of B2B companies use content marketing.However, only 5% believe that their measures are also particularly useful.And an estimated 50% of all content is not used at all.What went wrong here?Just a few years ago, you could put 1, 2, 3, or 300 blog articles on your website, direct a lot of traffic to this content via all social media … [Read more...] about 8 strategies for the future in content marketing
12 ways to be recommended by customers
Consumers like to talk about their experiences with companies - and this raises the question of what you can do to ensure that your company scores positively in these conversations.When consumers face a buying decision, 83% of them rely on the opinion of family and friends. In this light, it doesn't seem particularly smart to rely solely on marketing activities to … [Read more...] about 12 ways to be recommended by customers
11 strategies for positive customer reviews for your company
Customers' buying decisions are influenced by many factors.We all know that: we ask friends and acquaintances whether we should buy something or not. Maybe they have a recommendation - or a warning. And of course, we thoroughly research the various options on the Internet.Online shopping is quick and so smooth that contact with sales staff is no longer necessary. The … [Read more...] about 11 strategies for positive customer reviews for your company
Online marketing: How companies can use branding to strengthen their brand
The current coronavirus crisis is also permanently changing e-commerce: shops are closed, people have to spend a lot of time at home and are increasingly using the Internet. Why is a Louis Vuitton handbag traded for over $ 1,000, while Dorothy Perkins handbags are usually sold for less than $ 30? Differences in quality, design and material alone cannot explain this … [Read more...] about Online marketing: How companies can use branding to strengthen their brand
Customer loyalty with online marketing – this is how you captivate them all!
Customer retention is cheaper than acquiring new customers. Although this is generally known, online shops still do not pay enough attention to make their customers regular customers. So that your customers keep coming back, I'll show you today what customer loyalty measures are available online and which marketing channels you can use for sustainable customer … [Read more...] about Customer loyalty with online marketing – this is how you captivate them all!
Organized into social distancing: the best tools for the home office
The topic of homework is present across all sectors like never before. But regardless of the blockage of contacts in times of coronavirus, the home office for self-organization and communication with dear colleagues presents you with entirely different challenges than in the office.It is essential to stay focused on the kitchen table, childcare, and the seductive fridge. … [Read more...] about Organized into social distancing: the best tools for the home office
Self Marketing: This is how you write a good self-presentation
People only become your customers when they trust you. The better you can create this trust, the easier it will be to accept your offers. One way to gain the confidence of your potential customers is to present yourself well. I have a few tips for you.With self-expression, it is such a thing. Most of us have probably been raised to be humble. The mom never wanted us to … [Read more...] about Self Marketing: This is how you write a good self-presentation
Animations in marketing: There is a rattle in the cartoon
There are many good arguments for using animation in marketing - and this post introduces them.How did animations develop?Animated films have testified to the creativity of humanity for over 100 years. Even today, animations go beyond the boundaries of art and imagination, and now they also play a significant role in marketing campaigns. Their relevance is based, … [Read more...] about Animations in marketing: There is a rattle in the cartoon
Smart censorship or how Facebook suppresses criticism of his boss
Facebook boss Mark Zuckerberg likes to sing the song of freedom of expression. But when it comes to criticizing oneself, this promise becomes strangely hollow.Despite all the rumors to the contrary, Facebook remains the gateway to the world for hundreds of millions of people. According to a survey by Pew Research, more than every second adult US citizen (52 percent) … [Read more...] about Smart censorship or how Facebook suppresses criticism of his boss
