If readers do not so well receive articles and blog posts, it does not have to do with the content alone: many websites neglect the reader-friendly design of their jobs. Sometimes internal constraints play a role. Sometimes awareness is simply not there.""Web design is 95% typography"" - Oliver Reichenstein, Information Architects ( source )Why is that … [Read more...] about Make online texts easy to read
Social Media
11 suggestions for a better work-life balance as a freelancer
Freelancers work wherever and whenever they want: what sounds fantastic at first glance reveals some pitfalls at second glance. When the boundaries between professional and private are blurred so much, many self-employed find it challenging to find the work-life balance. 1. What must, what can? - Set prioritiesFor freelancers, the actual job in the field is often only … [Read more...] about 11 suggestions for a better work-life balance as a freelancer
Animations in marketing: There is a rattle in the cartoon
There are many good arguments for using animation in marketing - and this post introduces them.How did animations develop?Animated films have testified to the creativity of humanity for over 100 years. Even today, animations go beyond the boundaries of art and imagination, and now they also play a significant role in marketing campaigns. Their relevance is based, … [Read more...] about Animations in marketing: There is a rattle in the cartoon
Smart censorship or how Facebook suppresses criticism of his boss
Facebook boss Mark Zuckerberg likes to sing the song of freedom of expression. But when it comes to criticizing oneself, this promise becomes strangely hollow.Despite all the rumors to the contrary, Facebook remains the gateway to the world for hundreds of millions of people. According to a survey by Pew Research, more than every second adult US citizen (52 percent) … [Read more...] about Smart censorship or how Facebook suppresses criticism of his boss
Panic and fear in times of social media
Hardly anyone can get past social media. No matter what age, no matter what origin, who has an internet-enabled smartphone, is usually registered with a social media service.Terrorist attacks, kidnapping attempts, epidemics or rampages: these are topics that many people are afraid of. At the same time, these are topics that feed on social media. These topics generate … [Read more...] about Panic and fear in times of social media
Facebook is fighting against false reports like never before
In the corona crisis, Facebook shows how well it can deal with fake news. CEO Mark Zuckerberg just has to want it. For him it is now about human life, no longer about freedom of expression.Particularly the lie with the bleaching agent is Mark Zuckerberg remained in my memory. He knows her from Facebook, his network. The myth is that Corona infected people should drink … [Read more...] about Facebook is fighting against false reports like never before
8 creative tips for more routine & structure in your social media content planning
Upload an Instagram story quickly, prepare the Facebook post for the winter sale that starts at the weekend, answer direct messages from customers… .ach, and then the new event flyer has to be added to the website. Puuuuh ... it will be nothing during the day-to-day business! Who is familiar with this scenario?Retailers, small businesses, and the self-employed in … [Read more...] about 8 creative tips for more routine & structure in your social media content planning
Dark Social – How do I use something that I can’t measure?
Why you can't trust direct trafficTo analyze and measure success in online marketing, you need web analysis. It is not only a fundamental building block in Google Analytics to differentiate access, behavior, and conversions according to the acquisition channels. The way someone came to their website is a crucial distinction.They are usually visualized as a pie chart. … [Read more...] about Dark Social – How do I use something that I can’t measure?
Content distribution – introduction for beginners
The topic of content distribution cannot be viewed in isolation, but must be explained in the context of "content marketing ". Content marketing has become an established discipline in online marketing, but it makes sense to define the term content marketing in advance.Definition of content marketing"Content marketing is a specific design of a company's communication … [Read more...] about Content distribution – introduction for beginners
What #Hashtags really bring!
They have been used in numerous social media networks for years, and there is a lot of hype surrounding them. On Instagram, they are indispensable ... just as little as in Twitter. We are talking about: hashtags!But what about Facebook and other social media like Pinterest and LinkedIn? Are they often used there? And what do I have to pay attention to when using hashtags? … [Read more...] about What #Hashtags really bring!
