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Search engine optimization

7 fatal keyword optimization mistakes that are costing you your rankings

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I have to admit:Keyword research doesn't sound "sexy"...But it's not as complicated or technical as you might think!Also:Keyword research is essential in search engine optimization (SEO). If you want to achieve excellent rankings on Google and Co., you can't avoid it!In my instructions, I explain to you and understandably...Why keyword research … [Read more...] about 7 fatal keyword optimization mistakes that are costing you your rankings

WordPress SEO, Successful on Google

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Being well positioned on Google with your website and being findable for the most relevant search queries is an essential part of any online presence.With the pure expenditure of time and without the direct investment of money, it is possible to make your website prominent on search engines with a good reputation and high-quality content. Search engine optimization or SEO … [Read more...] about WordPress SEO, Successful on Google

Pinterest SEO – Search engine optimization for your pins

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Pinterest is one of the most exciting and fastest-growing platforms in the social media sector - often underestimated, but perfect for finding ideas and inspiration. But it can be particularly promising as an additional source of traffic for the websites and online shops of SMEs - provided that the users of the platform can see the corresponding pins. Therefore, search engine … [Read more...] about Pinterest SEO – Search engine optimization for your pins

SEO text: our approach to more visibility, traffic and success in 9 steps

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The all-in-one entry: Here, you get all the essential basics for writing or having SEO texts written yourself.Are you looking for an all-in-one entry into SEO text? Would you like to write SEO texts yourself or have successful SEO texts written? I will give you an overview of what is essential, a definition and detailed step-by-step instructions for creating SEO … [Read more...] about SEO text: our approach to more visibility, traffic and success in 9 steps

13 mistakes that ruin your content

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Is your content perfect? The fact is that most authors cannot (say) that their content is excellent. And that's okay too - because perfection is not a matter of course, but can be learned. The first step in this direction is to avoid mistakes that are typical when creating content. I explain 13 of these mistakes in the following article and give you the right solutions to learn … [Read more...] about 13 mistakes that ruin your content

13 tips for sustainable forum link building

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Forum links are the "cheapest" type of link building. You don't have to spend money to buy backlinks or produce content that is worth linking. The only thing you need is a little bit of time and a good strategy. I would like to give you tips for a good plan in this article.Sit down and think about all the topics that fit your website or product.Who is interested in … [Read more...] about 13 tips for sustainable forum link building

The 4 micro-moments of Google search queries. And their impact on SEO

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Since the advent of smartphones, more and more users have been using search engines on the spur of the moment and are making a search query ( micro-moment ) in the middle of everyday life. According to Google, most searches fall into one of four main categories (search intentions).The four main types of micro-moments:You want to know something … [Read more...] about The 4 micro-moments of Google search queries. And their impact on SEO

Excel: A comprehensive guide (not only) for marketers

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Is Excel old fashioned? Not at all. The program is one of the most used planning tools in everyday office life. The fact that a community has built up around Excel shows that the program is still highly relevant - but also that it is not always understandable at first glance. We will show you the basics, tips, and tricks you should know about Excel in the … [Read more...] about Excel: A comprehensive guide (not only) for marketers