A carefully designed business strategy is crucial for the long-term success of a company. This leads to the most critical questions regarding the online marketing strategy.What is an online marketing strategy?The online marketing strategy defines which goal is to be achieved with which means: Which product or service is positioned in which submarket and how is it … [Read more...] about 15 Questions and Answers on “Online Marketing Strategy”
Emoji Marketing: Necessary or Overrated?
You are familiar with the little yellow faces and symbols, but have you never heard of Emoji Marketing? Today I will show you numerous best practice examples and tips on how to spice up your social media marketing with emojis and tell stories across languages.Emoji Marketing: Why? Why? Why?Honestly, in our fast-paced world, we can't imagine communication without … [Read more...] about Emoji Marketing: Necessary or Overrated?
This is how artificial intelligence saves content marketing from destruction
Marketers have created a monster that is about to destroy content marketing as we know it. And do you know what's worse? Almost all marketers use content marketing. Yet less than half of B2B marketers feel that their efforts are paying off. We now have a unique chance to take countermeasures.According to Seth Godin, content marketing is the only marketing … [Read more...] about This is how artificial intelligence saves content marketing from destruction
8 strategies for the future in content marketing
93% of B2B companies use content marketing.However, only 5% believe that their measures are also particularly useful.And an estimated 50% of all content is not used at all.What went wrong here?Just a few years ago, you could put 1, 2, 3, or 300 blog articles on your website, direct a lot of traffic to this content via all social media … [Read more...] about 8 strategies for the future in content marketing
12 ways to be recommended by customers
Consumers like to talk about their experiences with companies - and this raises the question of what you can do to ensure that your company scores positively in these conversations.When consumers face a buying decision, 83% of them rely on the opinion of family and friends. In this light, it doesn't seem particularly smart to rely solely on marketing activities to … [Read more...] about 12 ways to be recommended by customers
11 strategies for positive customer reviews for your company
Customers' buying decisions are influenced by many factors.We all know that: we ask friends and acquaintances whether we should buy something or not. Maybe they have a recommendation - or a warning. And of course, we thoroughly research the various options on the Internet.Online shopping is quick and so smooth that contact with sales staff is no longer necessary. The … [Read more...] about 11 strategies for positive customer reviews for your company
Online marketing: How companies can use branding to strengthen their brand
The current coronavirus crisis is also permanently changing e-commerce: shops are closed, people have to spend a lot of time at home and are increasingly using the Internet. Why is a Louis Vuitton handbag traded for over $ 1,000, while Dorothy Perkins handbags are usually sold for less than $ 30? Differences in quality, design and material alone cannot explain this … [Read more...] about Online marketing: How companies can use branding to strengthen their brand
Organized into social distancing: the best tools for the home office
The topic of homework is present across all sectors like never before. But regardless of the blockage of contacts in times of coronavirus, the home office for self-organization and communication with dear colleagues presents you with entirely different challenges than in the office.It is essential to stay focused on the kitchen table, childcare, and the seductive fridge. … [Read more...] about Organized into social distancing: the best tools for the home office
This is how you ban broken and malware links from your website
Perhaps you have also visited a website on which the error message "Malware on subsequent website" suddenly appeared. In this case, it is a so-called "blacklisted domain" or malware page, where the desired website cannot be accessed for security reasons. Your browser indicates this by the error above the message.Broken links or even those that lead the visitor to your … [Read more...] about This is how you ban broken and malware links from your website
What is happening to net politics in Russia
The Russian state wants to monitor the Internet in the country more closely than before with a law. The goal, critics fear, is to control political communication. Can it succeed?When tens of thousands of Muscovites took to the streets last summer, they knew it wasn't going to be a walk. They protested for free elections when the state power quickly shows its hardest side. … [Read more...] about What is happening to net politics in Russia
