A decision based on the form of the complaint more than on the substance.Several advertisers had their abuse of dominance complaint against Google dismissed on May 13. The district judge ruled that, in its form, the complaint was not admissible. She encouraged the complainants to rephrase the complaint.One more complaint against GoogleAn entire series of antitrust … [Read more...] about California judge dismisses antitrust complaint against Google
Liverpool relies on Google AI to change football
Far from replacing humans, the idea is to use machines to advise coaches.Liverpool is one of the big names in world football, while DeepMind, the Google company, has earned its reputation in artificial intelligence. These two entities have formed a partnership to see what this technology could bring to the world of football. This deal owes nothing to chance because Demis … [Read more...] about Liverpool relies on Google AI to change football
SpaceX partners with Google Cloud to develop Starlink network
Thanks to this partnership, Google Cloud data centers will host SpaceX's Starlink infrastructures.Google announced to partner with SpaceX to link the Starlink satellite internet service to its cloud infrastructure. This partnership will make it possible to provide high-speed Internet, but also remote IT services. Thus, the ground stations of the Starlink satellites will … [Read more...] about SpaceX partners with Google Cloud to develop Starlink network
FLoC: Brave, DuckDuckGo, GitHub, WordPress… Why such an outcry against Google?
While Google's FLoC must replace third-party cookies, many tech players will or plan to oppose the device. Whether they are browsers or big names in digital, there is no shortage of refractories, like arguments.For several weeks now, the start of FLoC tests, outside the European Union for the moment, has made many tech players react. Among them: web browsers, the main ones … [Read more...] about FLoC: Brave, DuckDuckGo, GitHub, WordPress… Why such an outcry against Google?
Google is accused of reselling personal data without reporting it
" We do not resell your personal data to third parties ". This is the promise made by Google in its terms of service. Yet the reality would be quite different, if one believes a trial which is opening at this very moment in the United States.Three Google users have taken the San José court to claim the protection of their data. They accuse the Mountain View firm of having … [Read more...] about Google is accused of reselling personal data without reporting it
Google Play Store: developers soon to explain the use of data in their applications
From the second quarter of 2022, developers will have to add a sheet showing what personal information is collected by their applications.Google will soon follow in Apple's footsteps and force developers on its application store to be more transparent about the use made of users' personal data.More transparent sheets on the use of personal dataIn a blog post, the … [Read more...] about Google Play Store: developers soon to explain the use of data in their applications
What are good backlinks actually? The most important factors for quality in the checklist
You need backlinks for SEO! You hear that repeatedly. But how do you actually know whether a certain link is really of high quality? Is that even measurable? And if so, which of the various metrics is the most significant for the quality of a backlink? We want to address these questions below and remove all doubts about the SEO quality of a link.Which backlinks are … [Read more...] about What are good backlinks actually? The most important factors for quality in the checklist
Google My Activity: how to delete data linked to your account
Google My Activity is a tool allowing you to consult the history of your activity on the various products and services of Google: Android, Gmail, YouTube, Chrome, Assistant, Maps... find out how to require the deletion of this data, and how to deactivate the tracking of your activity.In 2019, it's no longer a secret: for web giants, your personal data is worth gold. They … [Read more...] about Google My Activity: how to delete data linked to your account
IOS 14.5: Impact on Google Ads & Google Analytics
The general excitement about the privacy update around iOS 14.5 called App Tracking Transparency ("ATT") is not diminishing. Apple will in future require its app developers to have a dialog box in which app users must agree to the use of unique identifiers such as the IDFA number (“Identifier for Advertisers”). The cookie banners under the apps, so to speak. Facebook has … [Read more...] about IOS 14.5: Impact on Google Ads & Google Analytics
Better SEO on Google search engine thanks to entities (and structured data)
Google being a semantic search engine, it relies heavily on entities. Here's how to optimize your entity-based SEO, with advanced use of structured data.Did you know? Google has long since become a semantic search engine .The consequences for SEO are enormous, I hope you have taken this into account for years, otherwise you are really overwhelmed ...I will explain … [Read more...] about Better SEO on Google search engine thanks to entities (and structured data)
