What is the right hashtag? How many hashtags make sense? Which are the best? Where do I place my hashtags? Who determines the rules for this? We give answers to this in this article.Everything is told about hashtags - you might think. But there is somehow no unanimous opinion about the meaning of hashtags and their use. There is no other explanation for the attention that … [Read more...] about Hashtags: ten basic tips on how to use them properly
E-commerce
6 steps to become a freelancer
Many people dream of becoming self-employed as a freelancer. But one question quickly slows down the initial euphoria: where to start? Don't worry; you can become a successful freelancer with a clear and logically structured step-by-step system. 1. Clarify formalitiesTake care of the paperwork before actually starting your freelance work. What is part of it? First of … [Read more...] about 6 steps to become a freelancer
1.5 million followers and yet not real: How virtual influencers work
The top luxury brands have already discovered virtual influencers for themselves. It is high time that SMEs and online retailers also deal with the topic because it shows the highest potential.Do you know Miquela Sousa Or Shudu? Or Bermuda? If not, that's not bad, because the three are currently considered a real insider tip in the fashion and beauty industry. Although: … [Read more...] about 1.5 million followers and yet not real: How virtual influencers work
These are the e-commerce trends for 2020
Online trade is booming - and is increasingly outclassing floor trading. But only if e-commerce changes can it meet customer requirements. Here are the trends that will shape 2020.Online trade remains an essential part of the digital economy. The platform strategies of the dealers remain decisive. But the number of (dominant) platforms could increase in the new year due … [Read more...] about These are the e-commerce trends for 2020
Marketing trends 2020: From programmatic advertising to moving images
What is the future of online marketing? Which trends will accompany us in 2020? It is already apparent that it will be some old acquaintances who are now picking up speed.Are there any real trends for online marketing, or is everything going to stay the same? We believe that in the coming year some of the trends that have emerged in recent years will finally change from … [Read more...] about Marketing trends 2020: From programmatic advertising to moving images
The ringing tills never ring any sweeter: is your online shop ready for Christmas business?
There are quite a few online shops that realize the majority of their sales during the Christmas season. Almost everyone can look forward to increased sales, because online shopping in peace around the clock is an attractive alternative for many customers, away from the hustle and bustle. This article reveals how you can increase your sales and thus your sales by making your … [Read more...] about The ringing tills never ring any sweeter: is your online shop ready for Christmas business?
Christmas Marketing Campaigns 2019
With their Christmas campaigns, brand manufacturers and retailers are slowly turning into the home stretch. A look at the advertising blocks shows that almost all relevant players have now started corresponding campaigns. But what ingredients does a Christmas spot need to be successful?Advent calendar mulled wine and cookie scent: it's finally here again! The stalls at … [Read more...] about Christmas Marketing Campaigns 2019
Facts and figures: This is the status quo of the digital world
A report publishes a worldwide overview of social trends and user numbers. We give insight.© NASA - UnsplashThe Digital 2019 on Q3 describes its content as "essential insights into how people around the world use the Internet, mobile devices, social media, and e-commerce". Hootsuite and We Are Social provide an overview of everything digital around the globe … [Read more...] about Facts and figures: This is the status quo of the digital world
Email Marketing Trends: Support for the Optimal Strategy 2020
In the final meters of the year, it's time for good intentions. With these five trends in email marketing, you can create the perfect strategy for next year.© Daria Nepriakhina - UnsplashSending the complete email marketing campaign to the right audience at the right time - that's the dream of any company that deals with email marketing. Especially now that … [Read more...] about Email Marketing Trends: Support for the Optimal Strategy 2020
10 inspiring examples of Instagram Stories (with tips and tricks to copy)
The Instagram Stories have grown incredibly amazing.In less than two years, they have reached more than 500 million active users per day!And it's not about to stop.Facebook has made it clear during the F8 conference that it is the communication channel of tomorrow.Chris Cox, the person in charge of the produce department at Facebook, explained that … [Read more...] about 10 inspiring examples of Instagram Stories (with tips and tricks to copy)
