Is Excel old fashioned? Not at all. The program is one of the most used planning tools in everyday office life. The fact that a community has built up around Excel shows that the program is still highly relevant - but also that it is not always understandable at first glance. We will show you the basics, tips, and tricks you should know about Excel in the … [Read more...] about Excel: A comprehensive guide (not only) for marketers
E-commerce
Sales planning: a comprehensive guide
The determination of sales is one of the essential tools for decision-makers in companies. The sales forecast is the dominant size in the budget and ultimately decisive for the question: How many sales must for which cost budget achieved? Only those who know this can plan realistically, set high goals, and successfully manage a company.But making realistic … [Read more...] about Sales planning: a comprehensive guide
12 ways to be recommended by customers
Consumers like to talk about their experiences with companies - and this raises the question of what you can do to ensure that your company scores positively in these conversations.When consumers face a buying decision, 83% of them rely on the opinion of family and friends. In this light, it doesn't seem particularly smart to rely solely on marketing activities to … [Read more...] about 12 ways to be recommended by customers
11 strategies for positive customer reviews for your company
Customers' buying decisions are influenced by many factors.We all know that: we ask friends and acquaintances whether we should buy something or not. Maybe they have a recommendation - or a warning. And of course, we thoroughly research the various options on the Internet.Online shopping is quick and so smooth that contact with sales staff is no longer necessary. The … [Read more...] about 11 strategies for positive customer reviews for your company
Online marketing: How companies can use branding to strengthen their brand
The current coronavirus crisis is also permanently changing e-commerce: shops are closed, people have to spend a lot of time at home and are increasingly using the Internet. Why is a Louis Vuitton handbag traded for over $ 1,000, while Dorothy Perkins handbags are usually sold for less than $ 30? Differences in quality, design and material alone cannot explain this … [Read more...] about Online marketing: How companies can use branding to strengthen their brand
Customer loyalty with online marketing – this is how you captivate them all!
Customer retention is cheaper than acquiring new customers. Although this is generally known, online shops still do not pay enough attention to make their customers regular customers. So that your customers keep coming back, I'll show you today what customer loyalty measures are available online and which marketing channels you can use for sustainable customer … [Read more...] about Customer loyalty with online marketing – this is how you captivate them all!
Online sales: 5 tips for more new customers
Hardly any area has changed the advent of the Internet as much as sales. If you used to call your insurance advisor and make an appointment, insurance companies are now transparently compared online and taken out directly on the PC. Online sales have fundamentally changed the way transactions are secured.But not everything that works in classic H2H (Human 2 human) sales is … [Read more...] about Online sales: 5 tips for more new customers
Why a content hub is the corporate presence of the future
Many small companies, solo entrepreneurs, and startups do not yet have inbound marketing.Unfortunately, too many still have a static brochure website that tells a little about the company.Some go a step further and use a corporate blog, as studies show that blogging companies generate more visitors, leads, and sales.But success often falls short of … [Read more...] about Why a content hub is the corporate presence of the future
SEO versus SEA? Compare, but please correctly.
SEO (organic) or SEA (paid) search?Which search channel may be the better one is a frequently asked question by customers in online marketing. Unfortunately, there is no easy answer to this, even if some marketing experts like to believe it. A long time ago, I found one of the most misleading threads in digital marketing that I've come across on … [Read more...] about SEO versus SEA? Compare, but please correctly.
Step by step to the 1st customer
Your market entry is imminent. You covered the nights with your ears, the food delivery service saw you more often than your parents. Maybe it wasn't that bad because you have a team. Whether you start as a team or on your own: At some point, it means: We need our first customer. Now! So that you don't get into a row, remain strategic and motivated, there is a guide here that … [Read more...] about Step by step to the 1st customer
