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13 hacks to boost the sales of your e-commerce site

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Boosting your e-commerce site to profit intelligently is now essential. Sometimes all it takes is a little creativity and ingenuity to achieve this or even to emulate your colleagues and the competing or inspiring brands that sell online.Here is a series of 13 hacks to use for your e-commerce site, in order to better convert your visitors into customers.13 hacks to … [Read more...] about 13 hacks to boost the sales of your e-commerce site

What is netlinking, what is its influence on SEO?

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In this article you will find a definition of netlinking , how it works  and what are the benefits of netlinking.Definition of netlinkingNetlinking is an SEO technique that aims to boost the SEO of a website. It is one of the essential components to obtain a good natural referencing.An effective netlinking strategy will consist of obtaining links from partner … [Read more...] about What is netlinking, what is its influence on SEO?

Why is paid SEO becoming a must? Google ads

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Being referenced on the first page of search engines is a crucial issue for converting via your website: 91% of Internet users click on a link positioned on the first page of results. You know what you have to do if you want to increase awareness and conversion of your business website.Consumers are increasingly connected, whether on tablets, computers, or smartphones. … [Read more...] about Why is paid SEO becoming a must? Google ads

How to establish a winning business prospecting plan?

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Because you will very rarely be asked to sell less (except to shift sales to the next month) because you are not the only ones on the market and consumers are more and more chi, demanding and connected, today you must show patience and determination to get an appointment with a prospect of interest to your company. Prospecting has become an art form where some excel and others … [Read more...] about How to establish a winning business prospecting plan?

How to increase your social selling index on LinkedIn

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LinkedIn has over 30 million registered companies. You have a huge playing field to develop your B2B approach and establish new contacts thanks to this social network. But how do you use LinkedIn to turn your relationships into customers? Use the free tool to measure your SSI LinkedIn. It will provide you with the necessary leads to define a social selling strategy … [Read more...] about How to increase your social selling index on LinkedIn

Most common SEO issues found on sites with declining SEO

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I constantly study many sites to understand why some see their SEO drop (sometimes Google Updates). Here are the main errors identified, the most common. Check if you do them!I am in contact with a lot of people in SEO and I have access to a lot of sites, which allows me to do several analyzes.I constantly assess the "SEO health" of these sites, whether their organic … [Read more...] about Most common SEO issues found on sites with declining SEO

How to optimize your product sheets for SEO and your customers without technical knowledge

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In addition to technical optimization, find out how to significantly improve your product sheets for both natural referencing and user experience. Follow these 3 steps to boost your eCommerce SEO!I chat every day with many e-merchants who tell me that they are not able to rank their online store well in Google. However, they do some small optimizations on their … [Read more...] about How to optimize your product sheets for SEO and your customers without technical knowledge

Tips to ensure that your marketing emails arrive in the Main inbox on Gmail

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How to be in the Gmail Inbox and avoid being in the “Promotions” tab?It is not easy because Gmail uses many algorithms to analyze each email.If you send marketing emails or bulk emails containing promotional offers, links to sites ... Gmail will trigger its automatic filters.And it works quite well because currently, 84.5% of emails analyzed as being a promotion … [Read more...] about Tips to ensure that your marketing emails arrive in the Main inbox on Gmail

White paper: an essential B2B marketing tool

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Among the digital marketing tools, the white paper is an asset that too few SMEs think of exploiting. Deemed too complex or too long to produce, it struggles to find its place among the communication tools of small businesses. Yet it is a great way to attract more prospects and build credibility. Let's see how to incorporate this key element into your B2B content … [Read more...] about White paper: an essential B2B marketing tool