You've just decided to start your website, it's one of the best decisions you'll ever make for your business. You can use all-in-one creative sites such as Wix.com or webself.net, but these services quickly reach their limits when it comes to creating professional sites. It will therefore be necessary for you to take charge of the creation yourself. But, the mistake would be to … [Read more...] about What is the tree structure of a website?
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Why creating a visual identity for your business is essential to its success
In this article, we will see how creating a visual identity for your company adds value to your brand.At the end of this article, you will know all the parameters to take into account to enhance the image of the offer you want to offer your customers. To guide you step-by-step through this introduction to creating a brand identity, we will highlight the … [Read more...] about Why creating a visual identity for your business is essential to its success
Influence Marketing and Gaming: what opportunities for my business
In recent years, gaming (playing video games) has become trendy. For a very long time reserved for a very small community of individuals, the number of players has greatly expanded. Today, more than 64% of the population of the United States plays a video game.Youtube, Twitch, Twitter, Reddit, all these social networks bring together communities of several million … [Read more...] about Influence Marketing and Gaming: what opportunities for my business
How to decrease the bounce rate of your site?
The bounce rate is the percentage of users who have visited only one page on your site. In other words, it is the ratio of visitors who left your site after viewing only one page.The time dimension has no impact on the bounce rate. Whether the visits last 4 seconds or 45 minutes, they will count towards the bounce rate if the visitor leaves your site after … [Read more...] about How to decrease the bounce rate of your site?
How to optimize your images for the web in 3 steps?
With the proliferation of interfaces and internet connections, the performance of a website and page load time are becoming increasingly important issues. Whether it is improving the user experience or optimizing your natural referencing, managing your image files is a lever to work with rigorously. We are going to answer together with the question that many … [Read more...] about How to optimize your images for the web in 3 steps?
How to generate more leads in B2B? 5 simple B2B lead generation tips
In this article, we will see together 5 simple B2B lead generation tips, to quickly find B2B prospects via a blog, via social media.First of all, a little reminder of the definition of what lead generation is.Lead generation is simply attracting targeted prospects (a lead being a prospect), and obtaining their contact details to either sell them immediately or identify … [Read more...] about How to generate more leads in B2B? 5 simple B2B lead generation tips
What is internal mesh and how to set it up?
If we know the importance of links and net linking in SEO, we tend to underestimate the power of a good “on-site” SEO strategy. However, effective internal linking can considerably improve its performance and its positioning in search engines. So, why optimize your internal linking? And how to.If we know the importance of links and net linking in SEO, we tend to … [Read more...] about What is internal mesh and how to set it up?
Online reputation: the key to success in 2021
Often neglected by companies starting their digital transformation, e-reputation is nevertheless an important driver of growth. This is even more true in our time when the border between e-reputation and the overall brand image of the company tends to disappear completely! But what is the real impact of online reputation on a company's activity? And how can you master it? We … [Read more...] about Online reputation: the key to success in 2021
Why is paid SEO becoming a must? Google ads
Being referenced on the first page of search engines is a crucial issue for converting via your website: 91% of Internet users click on a link positioned on the first page of results. You know what you have to do if you want to increase awareness and conversion of your business website.Consumers are increasingly connected, whether on tablets, computers, or smartphones. … [Read more...] about Why is paid SEO becoming a must? Google ads
How to optimize your product sheets for SEO and your customers without technical knowledge
In addition to technical optimization, find out how to significantly improve your product sheets for both natural referencing and user experience. Follow these 3 steps to boost your eCommerce SEO!I chat every day with many e-merchants who tell me that they are not able to rank their online store well in Google. However, they do some small optimizations on their … [Read more...] about How to optimize your product sheets for SEO and your customers without technical knowledge
