They have been used in numerous social media networks for years, and there is a lot of hype surrounding them. On Instagram, they are indispensable ... just as little as in Twitter. We are talking about: hashtags!But what about Facebook and other social media like Pinterest and LinkedIn? Are they often used there? And what do I have to pay attention to when using hashtags? … [Read more...] about What #Hashtags really bring!
Not even Facebook understands Facebook
Platforms like Facebook determine how we see the world. Unfortunately, we have not yet learned how to use social networks sensibly - and even the operators can hardly control them. But there is hope.Google Plus is dead, and the most obvious comment is: Oh, did that still exist? The death of the former Facebook competition attempt is fully deserved. Nevertheless, this end … [Read more...] about Not even Facebook understands Facebook
What does SEO cost?
SEO or Search Engine Optimization is an essential requirement for online marketing today. Almost every company, be it a producer or a service provider, has its website today. These should not only be found by the search engines but also placed as high as possible in the ranking. Search engine optimization, which consists of on-page and off-page optimization, is an essential … [Read more...] about What does SEO cost?
Online sales: 5 tips for more new customers
Hardly any area has changed the advent of the Internet as much as sales. If you used to call your insurance advisor and make an appointment, insurance companies are now transparently compared online and taken out directly on the PC. Online sales have fundamentally changed the way transactions are secured.But not everything that works in classic H2H (Human 2 human) sales is … [Read more...] about Online sales: 5 tips for more new customers
Creativity and SEO: How to overtake the competition with creativity
The competition in the SEO area is fierce: Complete SEO teams work just like you to bring their website forward. Creativity is one way that you can give yourself a decisive head start.There are boring websites like the proverbial sand by the sea. Are you in a competitive niche? Today, it is no longer enough to publish 08/15 content. To achieve excellent rankings, you need … [Read more...] about Creativity and SEO: How to overtake the competition with creativity
The 7 basic rules of search engine optimization
For many beginners, search engine optimization is like looking into a crystal ball. Nobody knows precisely how Google or other search engines work. Also, the results of the measures taken are often long in coming.With this article, I shed light on the situation and would like to help beginners, thanks to their many years of experience, to benefit from the massive traffic … [Read more...] about The 7 basic rules of search engine optimization
Why a content hub is the corporate presence of the future
Many small companies, solo entrepreneurs, and startups do not yet have inbound marketing.Unfortunately, too many still have a static brochure website that tells a little about the company.Some go a step further and use a corporate blog, as studies show that blogging companies generate more visitors, leads, and sales.But success often falls short of … [Read more...] about Why a content hub is the corporate presence of the future
Finding topics in content marketing: How do you research content ideas?
When it comes to content marketing , it all starts with target definition and target group analysis and identification. There are various procedures for finding content topics for the corresponding goals and target groups. In this post I give a detailed overview of how to identify topics for content marketing . This should not be about creativity techniques, but primarily about … [Read more...] about Finding topics in content marketing: How do you research content ideas?
Content marketing is not link building & SEO!
I acknowledge that the title of this article is somewhat provocative, but those who only do content marketing for the purpose of search engine optimization or link building think very one-dimensionally and will experience disappointments.As regular readers of this blog notice, the topic burns my soul. A program line within an inquiry made me take up the topic … [Read more...] about Content marketing is not link building & SEO!
How smart is Google? Real semantic understanding or just statistics?
Semantic understanding as to the goal of GoogleOne of Google's most important goals has long been to gain a semantic understanding of search terms and indexed documents to display more relevant search results. A semantic understanding is given if, for example, you clearly understand a (search) question and the terms contained in it, or you can see its meaning. The precise … [Read more...] about How smart is Google? Real semantic understanding or just statistics?
