Musicians can no longer play live, teachers can no longer teach live. Instead, a lot is happening digitally now. But these offers have to get better.In the past few weeks, numerous people have got to know the Internet for themselves in a new way: they broadcast. Concerts, readings, fitness exercises or school lessons are often streamed or posted online as a recorded … [Read more...] about Welcome to the Internet!
How cybercriminals are now exploiting corona fear
Capture computers, steal passwords, extort money: criminals exploit the hectic reactions to the corona crisis. Newcomers to home offices are particularly at risk.Not only the average European medium-sized company - even the large companies in Silicon Valley are struggling with problems when changing their work under pandemic conditions. Another branch, on the other hand, … [Read more...] about How cybercriminals are now exploiting corona fear
Google Ads Optimization
If you want your Google Search campaigns to run at their best, you have to optimize on three levels: before, within and after Google Ads. If these three levels harmonize with each other, the cash register rings.Photo by Josh Sorenson on UnsplashDo you regularly spend money on Google Ads and ask yourself what and where you can optimize in your campaigns so that you can … [Read more...] about Google Ads Optimization
8 creative tips for more routine & structure in your social media content planning
Upload an Instagram story quickly, prepare the Facebook post for the winter sale that starts at the weekend, answer direct messages from customers… .ach, and then the new event flyer has to be added to the website. Puuuuh ... it will be nothing during the day-to-day business! Who is familiar with this scenario?Retailers, small businesses, and the self-employed in … [Read more...] about 8 creative tips for more routine & structure in your social media content planning
Negative reviews – how to deal with bad online reviews
Everyone knows them - bad reviews on the Internet. A catastrophe for the entrepreneur, a pessimism for potential customers, to change the purchase decision at short notice.Whether legitimate or unjustified, negative reviews hurt and can often be harmful. In general, online reviews have become increasingly important in recent years. Not only to decide to buy potential … [Read more...] about Negative reviews – how to deal with bad online reviews
Dark Social – How do I use something that I can’t measure?
Why you can't trust direct trafficTo analyze and measure success in online marketing, you need web analysis. It is not only a fundamental building block in Google Analytics to differentiate access, behavior, and conversions according to the acquisition channels. The way someone came to their website is a crucial distinction.They are usually visualized as a pie chart. … [Read more...] about Dark Social – How do I use something that I can’t measure?
SEO for bloggers – so your blog gets more traffic and better rankings
Most (hobby) bloggers have one thing in common: high traffic via advertisements does not match the small blogger budget. Therefore, cheaper or better free traffic and visitors must be brought to the blog via other channels. In this article, I want to show you how bloggers can get more free traffic and better rankings on Google & Co.What is a blogger? - Definition, … [Read more...] about SEO for bloggers – so your blog gets more traffic and better rankings
Use of filler words: nonsense or necessity?
Only a few monopolies remain today. There are already other providers on the market for every product, every service and every idea. Globalization makes it easy to lose your potential customers to companies from all over the world. If you want to assert yourself against the competition, you have to provide useful, entertaining and informative content for your target … [Read more...] about Use of filler words: nonsense or necessity?
Content distribution – introduction for beginners
The topic of content distribution cannot be viewed in isolation, but must be explained in the context of "content marketing ". Content marketing has become an established discipline in online marketing, but it makes sense to define the term content marketing in advance.Definition of content marketing"Content marketing is a specific design of a company's communication … [Read more...] about Content distribution – introduction for beginners
8 myths from B2B online marketing
They inspire the imagination of every narrator and send a shiver down the spine of good-faith people: myths and superstitions.But not only everyday human life is peppered with strange stories.In B2B online marketing, in particular, there are still beliefs that are long outdated and make your marketing strategy look old.In this … [Read more...] about 8 myths from B2B online marketing