Personalize your marketing with dynamic contentAsk marketing experts about your goals; one of the first answers is to offer your customers more personalized user experience. This is not only aimed at higher conversions. It's more about meeting the growing expectations of customers.In context: Five years ago, people were still impressed when Amazon suggested a product … [Read more...] about 7 methods to increase conversions via dynamic content
SEO versus SEA? Compare, but please correctly.
SEO (organic) or SEA (paid) search?Which search channel may be the better one is a frequently asked question by customers in online marketing. Unfortunately, there is no easy answer to this, even if some marketing experts like to believe it. A long time ago, I found one of the most misleading threads in digital marketing that I've come across on … [Read more...] about SEO versus SEA? Compare, but please correctly.
7 tips for better conversions on LandingPages
The appearance of a landing page can be compared to an interview. The applicants want to look prepared, fit and appealing. Your goal should be to communicate with the visitor and make it clear that you have precisely what he is looking for and convey it in a way that suits your company.Another similarity between landing pages and interviews? Do not directly … [Read more...] about 7 tips for better conversions on LandingPages
Digital marketing – the first trends in 2020
Digital marketing is subject to constant change. While one encounters many imponderables in SEO, one can (almost) rely on Google Ads that the next update of the Google SERPs now "prefers" Google Ads (SEA) - a trend that will continue beyond 2020Digital marketing - the first trends in 2020After the latest update in 2020, the difference between SEO and SEA results is … [Read more...] about Digital marketing – the first trends in 2020
Unique selling point: The ultimate guide on how to find your USP
The success of a company depends on many factors: A right product or useful service, a perfect online presence, and numerous marketing measures - but none of this is as important as a clear "Unique Selling Proposition (USP)". Companies that stand out from the competition can increase - but the path to unique status is no easy one.Almost every entrepreneur has … [Read more...] about Unique selling point: The ultimate guide on how to find your USP
What is tangential content and how does this content strategy help me?
"Oh, you have this and that problem? This could be solved by chance with our product!" This summarizes a large part of the content that many companies still seem to think is unbeatable. However, if you stick with this strategy, you will not be able to keep up with those competitors who have already discovered tangential content.You can find out what that is, how … [Read more...] about What is tangential content and how does this content strategy help me?
11 tips for non-commercial content as a content strategy
Do you know these people who are told about a problem and get an answer that has absolutely nothing to do with the topic? Sure, who doesn't. And as a content creator, you can take advantage of this for your content strategy: put yourself in the reader's hands and give him first-class advice!Think carefully about what he needs from you - and whatnot. In theory, there it … [Read more...] about 11 tips for non-commercial content as a content strategy
How to get the perfect SEO text delivered
Imagine you are looking for new running shoes and go to the sports shop. There, a seller asks you how he can help ... and then tells you everything you can about a new care spray for winter boots. Well, the good man would have missed his target group entirely, and that's an absolute no-go - even for online texts. That's why you can find out everything here about target groups, … [Read more...] about How to get the perfect SEO text delivered
Step by step to the 1st customer
Your market entry is imminent. You covered the nights with your ears, the food delivery service saw you more often than your parents. Maybe it wasn't that bad because you have a team. Whether you start as a team or on your own: At some point, it means: We need our first customer. Now! So that you don't get into a row, remain strategic and motivated, there is a guide here that … [Read more...] about Step by step to the 1st customer
Hashtags: ten basic tips on how to use them properly
What is the right hashtag? How many hashtags make sense? Which are the best? Where do I place my hashtags? Who determines the rules for this? We give answers to this in this article.Everything is told about hashtags - you might think. But there is somehow no unanimous opinion about the meaning of hashtags and their use. There is no other explanation for the attention that … [Read more...] about Hashtags: ten basic tips on how to use them properly
