If you want to get visitors now, you need to create high-quality content first.But before you start with the actual work, you should invest a little time in the planning.Step 1: content planningBy now, you should have roughly defined your inbound marketing strategy and created a buyer persona.Let's take a closer look at critical strategic points related to … [Read more...] about How to create content step by step that gets more traffic
Seo
B2B content marketing: not always just blogs – these types of content generate more leads
Content marketing, especially for B2B companies, can help to attract the attention of the target group and to differentiate itself from the competition. In the following blog article, different types of content are presented, which have proven themselves in the business-to-business market and are very well suited for lead generation.Special features of a B2B target … [Read more...] about B2B content marketing: not always just blogs – these types of content generate more leads
Google Optimize – the guide for beginners
Every marketer knows them, every marketer uses them, and now they are available in numerous variations and application forms: the marketing tools. In recent years, machines have played an increasingly important role in marketing, which has to be attributed in particular to the steadily increasing importance of online marketing.Performance indicators such as clicks, views … [Read more...] about Google Optimize – the guide for beginners
13 tips for sustainable forum link building
Forum links are the "cheapest" type of link building. You don't have to spend money to buy backlinks or produce content that is worth linking. The only thing you need is a little bit of time and a good strategy. I would like to give you tips for a good plan in this article.Sit down and think about all the topics that fit your website or product.Who is interested in … [Read more...] about 13 tips for sustainable forum link building
The fine art of content marketing
In the meantime, everyone should have noticed that content marketing has become extremely important in online marketing! For several years now, the term has been buzzing around the online marketing scene.But why is content marketing so important?With good content, the brand/product brand/product...…Life!... be explained visually!... generate specific … [Read more...] about The fine art of content marketing
The 4 micro-moments of Google search queries. And their impact on SEO
Since the advent of smartphones, more and more users have been using search engines on the spur of the moment and are making a search query ( micro-moment ) in the middle of everyday life. According to Google, most searches fall into one of four main categories (search intentions).The four main types of micro-moments:You want to know something … [Read more...] about The 4 micro-moments of Google search queries. And their impact on SEO
15 Questions and Answers on “Online Marketing Strategy”
A carefully designed business strategy is crucial for the long-term success of a company. This leads to the most critical questions regarding the online marketing strategy.What is an online marketing strategy?The online marketing strategy defines which goal is to be achieved with which means: Which product or service is positioned in which submarket and how is it … [Read more...] about 15 Questions and Answers on “Online Marketing Strategy”
8 strategies for the future in content marketing
93% of B2B companies use content marketing.However, only 5% believe that their measures are also particularly useful.And an estimated 50% of all content is not used at all.What went wrong here?Just a few years ago, you could put 1, 2, 3, or 300 blog articles on your website, direct a lot of traffic to this content via all social media … [Read more...] about 8 strategies for the future in content marketing
Online marketing: How companies can use branding to strengthen their brand
The current coronavirus crisis is also permanently changing e-commerce: shops are closed, people have to spend a lot of time at home and are increasingly using the Internet. Why is a Louis Vuitton handbag traded for over $ 1,000, while Dorothy Perkins handbags are usually sold for less than $ 30? Differences in quality, design and material alone cannot explain this … [Read more...] about Online marketing: How companies can use branding to strengthen their brand
This is how you ban broken and malware links from your website
Perhaps you have also visited a website on which the error message "Malware on subsequent website" suddenly appeared. In this case, it is a so-called "blacklisted domain" or malware page, where the desired website cannot be accessed for security reasons. Your browser indicates this by the error above the message.Broken links or even those that lead the visitor to your … [Read more...] about This is how you ban broken and malware links from your website
