Who marketing says, also has to say eSports — two fundamentally different things, yet intimately connected. eSports as a sport of the future has changed the marketing world a lot, but even without it, marketing could hardly survive. As present, as the gaming sport is, meanwhile, one often forgets how small the beginnings of eSports ever were. The size and relevance, which he … [Read more...] about History of eSports: From the LAN party to the marketing revolution
Marketing
7 tips for a successful SEO Christmas strategy
Soon the Christmas madness begins. We'll show you how to use it for your SEO.Search engines are the starting point for millions of online searches for the right Christmas gifts for family and friends. I want to show how online businesses find the right SEO strategy to maximize the Christmas season with the following seven tips.1. Search for gaps and optimization … [Read more...] about 7 tips for a successful SEO Christmas strategy
Social media platforms: are the communities migrating?
On social media platforms, a new trend is emerging: communities are migrating — a challenge for platform operators and a chance for community founders.Social media marketing is an essential part of any marketing strategy on Web 3.0. For companies, it is particularly important to answer the question of which social media should be used. Does Facebook suffice or do Twitter … [Read more...] about Social media platforms: are the communities migrating?
Once upon a time … Asher Burke, who ripped off millions with Facebook scams
Earning millions with e-commerce was the dream of Asher Burke. Here is the story of how he realized this dream with his company Ads Inc. and then broke everything down.Asher Burke is a tanned and muscular 27-year-old who was planning exactly how to earn millions in e-commerce with his company Ads Inc., which was founded in 2015. He started a big business. Celebrities … [Read more...] about Once upon a time … Asher Burke, who ripped off millions with Facebook scams
How-to: How to profitably use GIFs in marketing
GIFs are often considered too silly or too hectic, but they also offer a chance. We explain how moving images can be used for marketing.© VueWho thinks that the little funny moving pictures belong only in forums or Facebook comments, is wrong. GIFs have existed since 1984 and continue to evolve in their application areas. They give recipients more to see and more … [Read more...] about How-to: How to profitably use GIFs in marketing
Influencer Marketing and Messenger Marketing are growing together
Both influencers and messenger marketing should be part of the advertising mix for brands. But why not just combine both forms successfully?© Andrej Lišakov - unsplashInfluencer and Messenger are the new dream couple in brand communication. Both marketing disciplines related to this are young, enormously successful and very efficient. Used together, the … [Read more...] about Influencer Marketing and Messenger Marketing are growing together
Yellow spirit tremendous! Seven reasons why “Do you remember?” On Snapchat
Snapchat is dead? Are you kidding me? Are you serious when you say that! Thomas Weigel from "Do you remember?" Knows why you should keep an eye on the yellow spirit.© Do you remember?The online world is fast-paced. Considerable hype often means: Great is the danger that it will be over quickly. From Snapchat one hears this, at the latest since Facebook the story … [Read more...] about Yellow spirit tremendous! Seven reasons why “Do you remember?” On Snapchat
With Laptop, Morals and Venture Capital
26-year-old company founder Catherine Mirembe in Nairobi's iHub.In addition to South Africa and Nigeria, Kenya attracts the most foreign capital for young tech companies in Africa. There was broadband here early, ten years ago the first incubator in Nairobi and now 500 startups in "Silicon Savannah" - not a few with social aspirations.About 25 founders from East … [Read more...] about With Laptop, Morals and Venture Capital
3 Irrefutable Arguments as to why Amazon will use large-scale Drones
Amazon has requested permission to fly for its parcel drones in the United States. Three arguments suggest that soon the whole swarms will populate the sky.Amazon's official application to the US Air Traffic Control Authority (FAA) for a drone permit to fly out of sight of a pilot marks the start of the drone era. Over 122,000 commercial drone pilots and over 200,000 … [Read more...] about 3 Irrefutable Arguments as to why Amazon will use large-scale Drones
Digital Nomads in Thailand: Visiting the Mecca for Webworkers
Digital nomads work in places where others spend their holidays. But how well does the balancing act between working and travelling in everyday life? A search for clues in Chiang Mai, the Thai mecca for web workers.It is October; the thermometer shows a pleasant 27 degrees, it smells of coffee. In front of me, a monk in garish orange robes crosses the street and looks … [Read more...] about Digital Nomads in Thailand: Visiting the Mecca for Webworkers
