Snapchat was once a significant Facebook challenger. Then Mark Zuckerberg started the copier and cloned all successful formats. But what about the messenger with the little ghost in the logo today? Is the platform still worth it? An analysis.Snapchat started in 2011 as a free instant messenger for pictures and videos with the ambitious goal of being different from the … [Read more...] about Those who are said dead live longer: What about Snapchat?
Marketing
On-page SEO: How to write optimally for Google
Website operators, web designers and sometimes even SEO professionals waste a lot of money with expensive link building and search engine advertising. You invest a lot in the freestyle, but forget about duty.Good positions in search results can already be achieved with proper on-site work - especially in niches. And if it is not enough, you have to spend at least less money … [Read more...] about On-page SEO: How to write optimally for Google
Facebook for Autocrats
Facebook is tough on disinformation, its bosses in Silicon Valley say. Sounds good, but it's not quite right: the social network is still the best tool for political manipulation. We reveal the four most essential tricks for right-wing and would-be autocrats.Online advertising: who is Donald Trump's ads? Public domain-like released by unsplash.com … [Read more...] about Facebook for Autocrats
The ringing tills never ring any sweeter: is your online shop ready for Christmas business?
There are quite a few online shops that realize the majority of their sales during the Christmas season. Almost everyone can look forward to increased sales, because online shopping in peace around the clock is an attractive alternative for many customers, away from the hustle and bustle. This article reveals how you can increase your sales and thus your sales by making your … [Read more...] about The ringing tills never ring any sweeter: is your online shop ready for Christmas business?
Social media marketing 2020: trends, recommendations & wishes
Social media marketing and social networks, in general, are very fast-moving. New social networks are coming, most of them disappear after a while, new functions and features are introduced almost every week, and existing services are removed for a variety of reasons.When it comes to trends, forecasts and theses in social media marketing, the developments of Facebook, … [Read more...] about Social media marketing 2020: trends, recommendations & wishes
Content Marketing: what are the keys to a successful content strategy?
The critical success factor is the quality of the content offered.Even if the expression is often used wrongly and through and can seem necessary, for me, this expression has its full meaning: to produce quality content is to offer your target audiences content that corresponds to their centres of 'interest.How to build a good content strategy?The critical success … [Read more...] about Content Marketing: what are the keys to a successful content strategy?
Christmas Marketing Campaigns 2019
With their Christmas campaigns, brand manufacturers and retailers are slowly turning into the home stretch. A look at the advertising blocks shows that almost all relevant players have now started corresponding campaigns. But what ingredients does a Christmas spot need to be successful?Advent calendar mulled wine and cookie scent: it's finally here again! The stalls at … [Read more...] about Christmas Marketing Campaigns 2019
TikTok flooded by Scam: Fake accounts and sexual content are multiplying rapidly
The steady growth of TikTok also attracts scammers who seek to benefit from the content of others and to get likes, followers and money.© tenableSocial media platforms are a scavenger for scammers. Along with the popularity of Instagram, Facebook and Co., the number of fakes and other scammers grew. No wonder, then, that the growing TikTok platform is currently facing … [Read more...] about TikTok flooded by Scam: Fake accounts and sexual content are multiplying rapidly
Facts and figures: This is the status quo of the digital world
A report publishes a worldwide overview of social trends and user numbers. We give insight.© NASA - UnsplashThe Digital 2019 on Q3 describes its content as "essential insights into how people around the world use the Internet, mobile devices, social media, and e-commerce". Hootsuite and We Are Social provide an overview of everything digital around the globe … [Read more...] about Facts and figures: This is the status quo of the digital world
Email Marketing Trends: Support for the Optimal Strategy 2020
In the final meters of the year, it's time for good intentions. With these five trends in email marketing, you can create the perfect strategy for next year.© Daria Nepriakhina - UnsplashSending the complete email marketing campaign to the right audience at the right time - that's the dream of any company that deals with email marketing. Especially now that … [Read more...] about Email Marketing Trends: Support for the Optimal Strategy 2020
