A few years ago, Google's penalties were still the order of the day, not only in obscure SEO fields. You'd think that nowadays, all SEOs optimize their websites cleanly and by guidelines. However, webmasters are still not sure what to do or who fall for old cheeses.Warning: This post may contain traces of irony at one point or another. Maybe he's just oozing with sarcasm, … [Read more...] about How Not To: How to Get a Google Penalty in 7 Easy Steps
Improve Google ranking: How to reach 1st place in Google and take a top position at the top.
80% of searchers click on the top positions, on the top posts on Google, on the first place in the Google search results and the search results on page 1. In this article, you will find out what the most important ranking factors are and how you can dominate them.About half of all clicks are generated via the top positions (1st to 3rd place). The right strategy to … [Read more...] about Improve Google ranking: How to reach 1st place in Google and take a top position at the top.
7 fatal keyword optimization mistakes that are costing you your rankings
I have to admit:Keyword research doesn't sound "sexy"...But it's not as complicated or technical as you might think!Also:Keyword research is essential in search engine optimization (SEO). If you want to achieve excellent rankings on Google and Co., you can't avoid it!In my instructions, I explain to you and understandably...Why keyword research … [Read more...] about 7 fatal keyword optimization mistakes that are costing you your rankings
WordPress SEO, Successful on Google
Being well positioned on Google with your website and being findable for the most relevant search queries is an essential part of any online presence.With the pure expenditure of time and without the direct investment of money, it is possible to make your website prominent on search engines with a good reputation and high-quality content. Search engine optimization or SEO … [Read more...] about WordPress SEO, Successful on Google
Behavioural targeting: customized advertising on the Internet
Internet users reveal a lot of information through their surfing behaviour. Publishers, advertisers and marketers, in turn, use this information for behavioural targeting to increase the relevance and effectiveness of advertisements and marketing messages.Before web tracking technology made this form of targeting possible, marketers acted more with a watering can than … [Read more...] about Behavioural targeting: customized advertising on the Internet
12 content formats – how to inspire your target group
Content marketing offers the ideal opportunity to noticeably increase attention and reach in search engines such as Google and Co. This is the main reason why the content marketing discipline has come more and more into the focus of experts in recent years. As an interface between SEO and social media, it is not only the visibility and reach of a strengthened website. Companies … [Read more...] about 12 content formats – how to inspire your target group
The intelligence levels of chatbots
Suppose you think about Amazon's sales figures that Alexa has brought in over the past two years. In that case, you immediately know that every marketer should rely on bots with (artificial) intelligence in the next few years.Because not only voice assistants are revolutionizing the customer relationship, but also ordinary chatbots in messenger marketing that take the … [Read more...] about The intelligence levels of chatbots
Page Experience as a Ranking Factor: Will Google Web Vitals Change SEO?
After the introduction of Google Web Vitals, the page experience has become even better measurable and should even become a ranking factor in the future (probably 2021). Will SEO has to change fundamentally because of these new vital figures, or will everything stay the same as before?Google Web Vitals - What is it anyway?Google launched the Web Vitals to be able to … [Read more...] about Page Experience as a Ranking Factor: Will Google Web Vitals Change SEO?
How the content revolution came about thanks to digital change
Cuba, December 2, 1956.A rickety yacht went ashore, from which 82 men jumped—a hungry group of former Cuban students and ex-pats.They weren't there to see the country. You were there for a revolution!With them was a 26-year-old Fidel Castro who led the group. His goal was to liberate Cuba from the military dictatorship of Fulgencio Batista.But they were … [Read more...] about How the content revolution came about thanks to digital change
Growth hacking: this is how companies achieve their growth goals cost-effectively
How do I win new customers for my company cost-effectively, quickly and sustainably? This is the question every marketer or manager asks himself. The answer to this is often "growth hacking."What is growth hacking?Growth hacking, also known as growth marketing in German, is an interdisciplinary mix of marketing, data analysis, and development that is designed to help … [Read more...] about Growth hacking: this is how companies achieve their growth goals cost-effectively
