I constantly study many sites to understand why some see their SEO drop (sometimes Google Updates). Here are the main errors identified, the most common. Check if you do them!I am in contact with a lot of people in SEO and I have access to a lot of sites, which allows me to do several analyzes.I constantly assess the "SEO health" of these sites, whether their organic … [Read more...] about Most common SEO issues found on sites with declining SEO
How to optimize your product sheets for SEO and your customers without technical knowledge
In addition to technical optimization, find out how to significantly improve your product sheets for both natural referencing and user experience. Follow these 3 steps to boost your eCommerce SEO!I chat every day with many e-merchants who tell me that they are not able to rank their online store well in Google. However, they do some small optimizations on their … [Read more...] about How to optimize your product sheets for SEO and your customers without technical knowledge
Tips to ensure that your marketing emails arrive in the Main inbox on Gmail
How to be in the Gmail Inbox and avoid being in the “Promotions” tab?It is not easy because Gmail uses many algorithms to analyze each email.If you send marketing emails or bulk emails containing promotional offers, links to sites ... Gmail will trigger its automatic filters.And it works quite well because currently, 84.5% of emails analyzed as being a promotion … [Read more...] about Tips to ensure that your marketing emails arrive in the Main inbox on Gmail
A visible and well indexed site by Google. How to do ?
An invisible site is a useless site. And to be seen, you need to make sure Google finds and indexes your site correctly. Not once, but every time you post something new. This is where technical optimization comes in to make your site visible to search engines. How and how do you know if Google sees you? Without indexing, no traffic, and no visibilityObviously to start … [Read more...] about A visible and well indexed site by Google. How to do ?
Rank Math Overview and Installation Guide
In this article, you will learn how to configure Rank Math SEO, and you will see why it is arguably the best plugin to improve the SEO of a WordPress site!Here is what you will discover in the summary of this article:A quick reminder of what an SEO plugin is, and how it is usefulThe main features of Rank Math SEO in concrete termsHow to install the Rank Math SEO plugin … [Read more...] about Rank Math Overview and Installation Guide
How to use Google Analytics for Content Marketing? KPIs, metrics, dimensions and tips
In "Content Marketing", there is "Marketing". And who says "Marketing," says "Data".Producing content for the sake of producing content (or just listening to your current inspiration) is not content marketing. It's a hobby.You probably already have Google Analytics or an equivalent tracking solution on the platform that hosts your content.This type of tool can … [Read more...] about How to use Google Analytics for Content Marketing? KPIs, metrics, dimensions and tips
Stay Away From These SEO Tactics
Finding your way in the jungle of SEO measures, tactics, tips & tricks is not easy. This is especially true if search engine optimization is not your job, But you want to use SEO to make your company easier to find and more successful online.You don't have to be an SEO professional. You have other things to do too. Use this list to avoid accidentally getting out of date … [Read more...] about Stay Away From These SEO Tactics
SEO Trends for 2021
Content, backlinks, clean technology: some ranking factors have been part of search engine optimization for many years and will remain. Nevertheless, user behavior and the algorithm continue to develop. Which SEO trends you have to keep an eye on in 2021.1.Algorithm updates 2021Google makes regular updates to the algorithm. Often they are not announced - two updates … [Read more...] about SEO Trends for 2021
Which video format is available on Google video partners
History of the video platform YouTubeYouTube is a video portal that has developed a lot over time and has become a real search engine for videos. The platform was founded in February 2005 by Jawed Karim, Steve Chen, and Chad Hurley. In August 2005, “Me at the Zoo” was the first video release. This is an 18-second clip that shows co-founder Jawed Karim at the San Diego … [Read more...] about Which video format is available on Google video partners
Sitemap – This is how you create the perfect page overview
What is a sitemap?In short, a sitemap is a file that lists all the individual pages on your website. But beware! A sitemap is not to be confused with a table of contents. While a table of contents contains the website's topics, a sitemap contains all individual documents or, better, landing pages on the page. In addition to the general pages, it also lists all … [Read more...] about Sitemap – This is how you create the perfect page overview
