Website operators, web designers and sometimes even SEO professionals waste a lot of money with expensive link building and search engine advertising. You invest a lot in the freestyle, but forget about duty.Good positions in search results can already be achieved with proper on-site work - especially in niches. And if it is not enough, you have to spend at least less money … [Read more...] about On-page SEO: How to write optimally for Google
Facts and figures: This is the status quo of the digital world
A report publishes a worldwide overview of social trends and user numbers. We give insight.© NASA - UnsplashThe Digital 2019 on Q3 describes its content as "essential insights into how people around the world use the Internet, mobile devices, social media, and e-commerce". Hootsuite and We Are Social provide an overview of everything digital around the globe … [Read more...] about Facts and figures: This is the status quo of the digital world
Email Marketing Trends: Support for the Optimal Strategy 2020
In the final meters of the year, it's time for good intentions. With these five trends in email marketing, you can create the perfect strategy for next year.© Daria Nepriakhina - UnsplashSending the complete email marketing campaign to the right audience at the right time - that's the dream of any company that deals with email marketing. Especially now that … [Read more...] about Email Marketing Trends: Support for the Optimal Strategy 2020
10 lessons I learned after 1 year of blogging
Do you want to become a blogger? I was like you a little over a year ago! In December 2018, I launched this blog on digital marketing.The context was very different from what it is now.I was in charge of the online advertising campaigns (Facebook, Adwords, LinkedIn, etc.) of the startup.Every Monday, I had to do some "reporting" and be proactive … [Read more...] about 10 lessons I learned after 1 year of blogging
10 marketing lessons that you can learn from the big brands
Apple.Amazon.Google.What do these brands have in common?They are worth billions.That, you surely know it. I do not teach you anything!More seriously, the common point between these three brands is that they were created in a garage. People tend to forget it. They are from scratch, like you and me.Look at Apple's first … [Read more...] about 10 marketing lessons that you can learn from the big brands
Content Marketing: 6 original ways to reuse your content (and gain visibility)
Producing content is an endless task. You know it's essential for your business/person, but you always feel compelled to produce something new. After all, it's social media that wants it. Even if the content is indexable on Google or YouTube, users want to consume new content.On social media, the lifespan of content is so low that you are forced to post new … [Read more...] about Content Marketing: 6 original ways to reuse your content (and gain visibility)
Web writing: Fundamentals and upcoming changes
Web writing is critical, especially for the natural referencing of a website. It is also essential to provide a good user experience. What will change in 2020?The importance of web writing to gain visibility. Raise important points to diversify its content: free paper with snacking content. The optimization of content by semantics and the lexical field, essential to a … [Read more...] about Web writing: Fundamentals and upcoming changes
What is influence marketing and how can you profit from it?
Influence marketing or marketing influence quickly found a place among the levers helping companies gain visibility, notoriety and sales development. How to benefit?Definition of influence marketing or marketing influenceMarketing influence, or marketing impact is the set of techniques that tend to use the force of recommendation or prescription of influencers. So … [Read more...] about What is influence marketing and how can you profit from it?
The life of the content: How to optimize and increase it?
The content has a lifetime, but do you know that you can optimize it and increase it when you do not produce enough? - Explanations:The content aims to be identified and to gain visibility. As the saying goes "content is king" and therefore without content, point of clarity and business that follows. However, many companies cannot create content regularly, and as a … [Read more...] about The life of the content: How to optimize and increase it?
What visibility strategy does the influencer blogger offer to brands?
In terms of influencer marketing, several profiles can be used, including influencer bloggers. In the first place, we have the influencers who use Instagram and further the YouTubers. All of these profiles are perfect prescribers for brands.Instagram, the blog and YouTube are the main channels where influencers work, and each of them does not require … [Read more...] about What visibility strategy does the influencer blogger offer to brands?
