Digital marketing is subject to constant change. While one encounters many imponderables in SEO, one can (almost) rely on Google Ads that the next update of the Google SERPs now "prefers" Google Ads (SEA) - a trend that will continue beyond 2020Digital marketing - the first trends in 2020After the latest update in 2020, the difference between SEO and SEA results is … [Read more...] about Digital marketing – the first trends in 2020
Google Ads
The Hidden DNA of Amazon, Facebook, and Google
When it comes to online advertising, there is hardly a way around Google or Facebook: the two dominate the market as a duopoly. But a number three wants to make them increasingly the title controversial: Amazon.(Illustration: © vectomart, depositphotos.com)The Initial SituationAccording to a survey by British market researcher WARC, global advertising … [Read more...] about The Hidden DNA of Amazon, Facebook, and Google
How To Run An Effective Google Ads Campaign
Find out in this in-depth article what constitutes a successful "Google Ads" ad, what you need to look out for to get a high-quality score, and how to use ads to increase your sales efficiently! Read now to stay one step ahead of your competitors!When we think of advertising, we usually think of bright colors and eye-catching pictures.These features are still … [Read more...] about How To Run An Effective Google Ads Campaign
Steps to seduce Google and reference your blog
How to reference your blog?How to reference your blog? Since the web was created, all those who try to conquer it compete on the same subject: SEO techniques or Content Marketing?But why choose between marketing and SEO, when you can have both?So I'm going to teach you how to make you want Google and make him fall in love with your blog.But first let me tell … [Read more...] about Steps to seduce Google and reference your blog
How to use location-based advertising to effectively target your customers?
Advertising helps to gain visibility and gain new customers. For each communication strategy, there is a corresponding marketing method and fundamentals to know. We will now focus on the benefits of location-based advertising. This lever of physical and digital marketing makes it possible to target a specific geographical area to attract qualified … [Read more...] about How to use location-based advertising to effectively target your customers?
11 TECHNIQUES TO REACH CUSTOMERS WHO ARE LOOKING FOR YOU THROUGH GOOGLE ADS
The development of his professional activity and his online marketing always goes through the right choice of techniques ensuring a better SEO on the web. Starting with SEO and visibility on the popular Google search engine.Thanks to Google Ads, you'll be able to take off your sales by attracting more customers and retaining your prospects.But what exactly are Google … [Read more...] about 11 TECHNIQUES TO REACH CUSTOMERS WHO ARE LOOKING FOR YOU THROUGH GOOGLE ADS
Ecommerce: How to Find Easy-to-Sell Products
Imagine that you decide to set up an online store, that you spend your time, your money and you put all your heart, to finally launch the shop and ... locust noises. Despite your promotional efforts and the passage of time, few people venture into the site and the few who visit it leave without buying anything.You would surely find yourself disillusioned, discouraged, and … [Read more...] about Ecommerce: How to Find Easy-to-Sell Products
Where Should You Run Ads? Google vs Facebook vs YouTube vs Linkedin
Advertising is a significant customer acquisition channel on the internet, B2B, and B2C. Looking to conquer new customers to grow your business? For this, do you plan to deploy advertising campaigns? But you do not know which platform to choose: Google, LinkedIn, Facebook, YouTube, even Quora?We will help you ask the right questions and find the correct … [Read more...] about Where Should You Run Ads? Google vs Facebook vs YouTube vs Linkedin
My Top 10 Tools for Inbound Marketing
Need to better work your " Inbound Marketing "?The other day at lunch, Laurent began to enumerate a whole series of tools and finish with:What I love about Digital Marketing, especially in Inbound Marketing, is the incredible number of tools available. If an entrepreneur can choose the right tools and use them properly, he will quickly stand out from his … [Read more...] about My Top 10 Tools for Inbound Marketing
Google AdSense: how does it work, how much does it cost to pay and how do I get started?
Google AdSense is an option for those who wish to generate income from a blog. Find out what it is and what you need to run ads on your page.Currently, there are many ways to make money using a blog, but most of these strategies take time, require quality content production and continuous SEO work (optimization for search engines). search, like Google,) or SEO (Search … [Read more...] about Google AdSense: how does it work, how much does it cost to pay and how do I get started?
