GIFs are often considered too silly or too hectic, but they also offer a chance. We explain how moving images can be used for marketing.© VueWho thinks that the little funny moving pictures belong only in forums or Facebook comments, is wrong. GIFs have existed since 1984 and continue to evolve in their application areas. They give recipients more to see and more … [Read more...] about How-to: How to profitably use GIFs in marketing
E-commerce
Influencer Marketing and Messenger Marketing are growing together
Both influencers and messenger marketing should be part of the advertising mix for brands. But why not just combine both forms successfully?© Andrej Lišakov - unsplashInfluencer and Messenger are the new dream couple in brand communication. Both marketing disciplines related to this are young, enormously successful and very efficient. Used together, the … [Read more...] about Influencer Marketing and Messenger Marketing are growing together
3 Irrefutable Arguments as to why Amazon will use large-scale Drones
Amazon has requested permission to fly for its parcel drones in the United States. Three arguments suggest that soon the whole swarms will populate the sky.Amazon's official application to the US Air Traffic Control Authority (FAA) for a drone permit to fly out of sight of a pilot marks the start of the drone era. Over 122,000 commercial drone pilots and over 200,000 … [Read more...] about 3 Irrefutable Arguments as to why Amazon will use large-scale Drones
Digital Nomads in Thailand: Visiting the Mecca for Webworkers
Digital nomads work in places where others spend their holidays. But how well does the balancing act between working and travelling in everyday life? A search for clues in Chiang Mai, the Thai mecca for web workers.It is October; the thermometer shows a pleasant 27 degrees, it smells of coffee. In front of me, a monk in garish orange robes crosses the street and looks … [Read more...] about Digital Nomads in Thailand: Visiting the Mecca for Webworkers
The cycle of life and more: business ideas from the USA (Part 2)
Believe it or not, the US is still the land of opportunity. Because when it comes to the development of new business ideas with great potential, contemporaries on the other side of the Atlantic have the edge. This is mainly due to historical and cultural reasons.Compared to Europe, unconditional belief in one's abilities is much more pronounced in America. The desire for … [Read more...] about The cycle of life and more: business ideas from the USA (Part 2)
Fit for 2020? How to perfect your B2B social media marketing
"It works great in the B2C, but how is that supposed to work in B2B? "These and similar questions are among the most popular in marketing - and the answer is obvious: it's the wrong question !1. Think: H2H instead of B2BWhat looks like a typographical error at first is not at all wrong: for a perceived eternity, the mistaken belief in B2B companies … [Read more...] about Fit for 2020? How to perfect your B2B social media marketing
The most important terms of the start-up scene at a glance
In the founding scene, many terms circulate, forming their language. We've put together the most important ones for you in our startup ABC so that you can get started right away and get on with your business partners right away.AAcceleratorAn accelerator is a program that includes mentoring, training, and usually a "demo day" where companies pitch their ideas to … [Read more...] about The most important terms of the start-up scene at a glance
Do you need YouTube as the founder?
YouTube has become the second-largest search engine in the world. No wonder considering the sheer mass of content: 400 hours of video footage are uploaded to YouTube every minute. Is it worth it at all to become active as founders there? Short answer: yes. Here are a complete explanation and a five-tip tutorial that lets you get started on YouTube right away.What YouTube … [Read more...] about Do you need YouTube as the founder?
What makes a good Kickstarter campaign? Top examples and flops
Many thousands of campaigns have already been successfully financed through Kickstarter, and more failed. But what makes a good campaign? And why are others not successful? We show you this with five business ideas.Top: Extremely successful Kickstarter campaignsSome ideas come so well to Kickstarter that the initiators can surpass their self-imposed goals. So also … [Read more...] about What makes a good Kickstarter campaign? Top examples and flops
Edible earwax and scary apps – ideas for Halloween
Although the home of Halloween is in Ireland and the US, more and more people around the world are paying homage to the Celtic funeral feast and taking to the streets dressed in spooky costumes on October 31st. We also like to scare ourselves, which is why we went in search of gruesome (and crazy) business ideas.Our favorites: scary and crazy business ideasThere is … [Read more...] about Edible earwax and scary apps – ideas for Halloween
