In the realm of start-ups, web marketing, and growth hacking, growth is king! Who could fault it, anyway? We all want our business to thrive and our revenue to take off as quickly as possible. We have dreams and we seize the opportunities that stand before us to grow and expand.I have come across a lot of companies, whether as an employee or as a consultant. I have … [Read more...] about The 6 deadly sins of Growth Hacking at all costs
Digital Marketing
Brand aging: how to rejuvenate it?
Like us poor mortals, brands live, breathe, they have their youth, their blues and their old blows, their age of recklessness and recklessness and that of wisdom. Worse, they even die! Timeless brands are ultimately rather rare. When it locks itself in a generation, the brand ages along with its target. It can even happen that the brand has sales growth while slowly aging … [Read more...] about Brand aging: how to rejuvenate it?
How and why to spy on your competitors’ digital strategy
What do you know about your competition? Do you know what their strategies are, how well they are performing, how much traffic is on their website, and what people like about them? As a business manager, marketing manager, or communications manager, you should always stay one step ahead of the competition, and the best way to do that is to monitor your competitors' online … [Read more...] about How and why to spy on your competitors’ digital strategy
Major content marketing trends in 2021
When it comes to content marketing, approaches are changing very quickly. Also, it is not surprising that in 2021, new trends are emerging.Yes, to get closer to their customers, brands will create ever more targeted content. Likewise, they will seek to generate more commitment. But how are they going to achieve these goals?To answer this question, here is a small … [Read more...] about Major content marketing trends in 2021
The Ultimate Guide to Motion Design
DefinitionMotion design (or animation design) is a technique that consists of animating graphic elements. Its particularity is to use the potential of movement as the main animation tool. For several years, motion design has been on the rise: it is the new video trend in Content Marketing and Brand Content. The growing public appeal for audiovisual content makes motion … [Read more...] about The Ultimate Guide to Motion Design
How to create a brand book.
What is a brand book?DefinitionA brand book is a document that contains all the rules related to your brand and its visual identity. It helps to give consistency to the brand and your company, internally and externally (agencies, partners, customers, media). A brand book is therefore essential to explain:How is your visual identity structured?What are the … [Read more...] about How to create a brand book.
Lead Nurturing: definition, strategy and examples of campaigns
Lead nurturing is the often automated process of developing a relationship with your potential buyers to support them throughout their journey and lead them to convert to a specific objective, often the purchase.Whether you are looking to build a solid relationship with your prospects and customers or to upsell (or both), you need to be on top of the content you … [Read more...] about Lead Nurturing: definition, strategy and examples of campaigns
How to use content marketing in a not sexy industry?
You have already read dozens of articles about content marketing.You know of many companies that have made it one of their marketing weapons. And yet, you tell yourself one thing ...“Content marketing won't work for us.”“My market is not sexy. Our subjects do not interest anyone… ”When selling construction machinery or life insurance, you might think that … [Read more...] about How to use content marketing in a not sexy industry?
Snack content: making a difference on social networks
DefinitionSnack content - or micro-content - is a marketing term used to describe short content that goes straight to the point, easy to consume, and often - but not exclusively - is dedicated to social media use and/or use mobile.DefinitionThere are many formats of snack content.Here are 7 of the most commonly used (and which we present in this … [Read more...] about Snack content: making a difference on social networks
How to use Google Analytics for Content Marketing? KPIs, metrics, dimensions and tips
In "Content Marketing", there is "Marketing". And who says "Marketing," says "Data".Producing content for the sake of producing content (or just listening to your current inspiration) is not content marketing. It's a hobby.You probably already have Google Analytics or an equivalent tracking solution on the platform that hosts your content.This type of tool can … [Read more...] about How to use Google Analytics for Content Marketing? KPIs, metrics, dimensions and tips
