In this article, we will see how creating a visual identity for your company adds value to your brand.At the end of this article, you will know all the parameters to take into account to enhance the image of the offer you want to offer your customers. To guide you step-by-step through this introduction to creating a brand identity, we will highlight the … [Read more...] about Why creating a visual identity for your business is essential to its success
Digital Marketing
Influence Marketing and Gaming: what opportunities for my business
In recent years, gaming (playing video games) has become trendy. For a very long time reserved for a very small community of individuals, the number of players has greatly expanded. Today, more than 64% of the population of the United States plays a video game.Youtube, Twitch, Twitter, Reddit, all these social networks bring together communities of several million … [Read more...] about Influence Marketing and Gaming: what opportunities for my business
Integrating TikTok into your social media strategy: good or bad idea?
“Social networks: all crazy about Tiktok”; “The TikTok Boom”; “Driven by containment, TikTok exceeds two billion downloads”These titles, we have all seen them. TikTok has been in the headlines for almost a year. The app is breaking all download records and yet, with some exceptions, no one over the age of 30 seems to understand it.With its 4 million active users in … [Read more...] about Integrating TikTok into your social media strategy: good or bad idea?
How to develop a profitable digital marketing strategy in 4 easy steps
It's frustrating to be present on the Internet and social networks, but not to derive any income from it and know how to measure it.What's the point of investing your time and money to create a website, start a blog, and post 3 times a week on social networks if not to attract customers?This is the trap of digital marketing.It's very accessible, but without a … [Read more...] about How to develop a profitable digital marketing strategy in 4 easy steps
Upsells and Cross-sells: How to effortlessly boost your e-commerce sales
Did you know that in 2006 Amazon attributed 35% of its revenues directly to upsells and cross-sells present on the merchant site?I'm talking about the recommendations that Amazon gives you for each product you want to buy.These innocent suggestions allowed Amazon to generate 35% of its revenue in 2006.Sales reps have been using these sales techniques over … [Read more...] about Upsells and Cross-sells: How to effortlessly boost your e-commerce sales
How to decrease the bounce rate of your site?
The bounce rate is the percentage of users who have visited only one page on your site. In other words, it is the ratio of visitors who left your site after viewing only one page.The time dimension has no impact on the bounce rate. Whether the visits last 4 seconds or 45 minutes, they will count towards the bounce rate if the visitor leaves your site after … [Read more...] about How to decrease the bounce rate of your site?
How to optimize your images for the web in 3 steps?
With the proliferation of interfaces and internet connections, the performance of a website and page load time are becoming increasingly important issues. Whether it is improving the user experience or optimizing your natural referencing, managing your image files is a lever to work with rigorously. We are going to answer together with the question that many … [Read more...] about How to optimize your images for the web in 3 steps?
How to generate more leads in B2B? 5 simple B2B lead generation tips
In this article, we will see together 5 simple B2B lead generation tips, to quickly find B2B prospects via a blog, via social media.First of all, a little reminder of the definition of what lead generation is.Lead generation is simply attracting targeted prospects (a lead being a prospect), and obtaining their contact details to either sell them immediately or identify … [Read more...] about How to generate more leads in B2B? 5 simple B2B lead generation tips
Why are more and more brands turning to Twitch?
Do you know Twitch? Very popular with Millennials, this social media has more than 15 million daily active users (streamers and viewers combined). It is also attracting more and more businesses. Especially since the start of the health crisis! But why are so many brands moving to this platform? Would you also be interested in integrating it into your social media strategy? If … [Read more...] about Why are more and more brands turning to Twitch?
Online reputation: the key to success in 2021
Often neglected by companies starting their digital transformation, e-reputation is nevertheless an important driver of growth. This is even more true in our time when the border between e-reputation and the overall brand image of the company tends to disappear completely! But what is the real impact of online reputation on a company's activity? And how can you master it? We … [Read more...] about Online reputation: the key to success in 2021
