Newsletter marketing has a lot of potential for corporate communication. If used and implemented correctly, newsletters offer real added value for you and your customers. How can you most efficiently use newsletter marketing in 2021? In our series of articles, we present our best practices and tips. In the first part, we show you how to develop your personal newsletter … [Read more...] about Newsletter Marketing 2021: 4 Steps to the Perfect Strategy
Digital Marketing
Amazon: new evidence of anti-competitive practice
An internal audit reveals that 4,700 employees had access to non-public data from third-party sellers, which could have enabled Amazon to improve its sales.An internal audit consulted by Politico reveals Amazon knew that 4,700 of its employees had access to non-public data from third-party sellers. This data should, in theory, be … [Read more...] about Amazon: new evidence of anti-competitive practice
Place effective social media advertising [insider tips]
Ads in social networks appear in users' feed - whether they want it. That is why they have to be visually appealing, short and meaningful. In return, they bring you as an ad counter:extensive range for little moneyProximity to your target audienceCommunication optionsReadiness for interaction of the readersindividual budgeting,Target group accuracyBenefits of Social … [Read more...] about Place effective social media advertising [insider tips]
IOS 14.5: Impact on Google Ads & Google Analytics
The general excitement about the privacy update around iOS 14.5 called App Tracking Transparency ("ATT") is not diminishing. Apple will in future require its app developers to have a dialog box in which app users must agree to the use of unique identifiers such as the IDFA number (“Identifier for Advertisers”). The cookie banners under the apps, so to speak. Facebook has … [Read more...] about IOS 14.5: Impact on Google Ads & Google Analytics
LinkedIn generated $3 billion in ad revenue last year
According to Microsoft, LinkedIn would have generated no less than $3 billion in advertising revenue during the year ended March 31, report our colleagues at CNBC. This is an increase of 60% compared to the previous year, a sign that the growth of the social network of professionals has not suffered from the health crisis , quite the contrary.LinkedIn has found its recipe … [Read more...] about LinkedIn generated $3 billion in ad revenue last year
1984, the Apple ad that almost never saw the light of day
A few months after the release and failure of Apple's Lisa, one of the first personal computers with mice, it was the Macintosh's turn to make its appearance. A launch preceded by a massive advertising campaign in December 1983 showcasing the simplicity of the new device to everyone. It is indeed the first personal computer sold by the brand but it is above all the one that … [Read more...] about 1984, the Apple ad that almost never saw the light of day
With these 5 tips you can create high-selling websites!
You know for sure that it has long since ceased to be important that your website looks beautiful. Still, many entrepreneurs make the mistake of viewing their website as a digital business card. This form of Internet presence is not only technically outdated, it also appears unprofessional and does not lead to the desired result: Acquiring new customers on the … [Read more...] about With these 5 tips you can create high-selling websites!
Recruitment Marketing makes it easier to attract applicants
Recruitment Marketing - when you hear this for the first time, you may imagine nothing about it at first. What it hid behind this is something that most companies are currently facing major challenges. Recruitment marketing is about a strategy for the selection, approach and acquisition of specialists and executives, even before they actively apply for a job. The approaches and … [Read more...] about Recruitment Marketing makes it easier to attract applicants
Understand Amazon Marketing and use it for your own success
Google knows what we're looking for, Facebook knows what we like, but Amazon knows what and how we buy. In addition, Amazon is pursuing a customer-oriented platform with the marketplace business, which makes customers happy and leads to more usage. This means that more and more companies are flocking to the platform in order to place products in relevant target … [Read more...] about Understand Amazon Marketing and use it for your own success
Why Enrich Your B2B Contact Base? Focus on 8 Use Cases of Data Enrichment
84% of marketing databases are of poor quality and therefore poorly usable. This is the result of a report from NetProspex. According to the same report, basic data such as industry, turnover, or number of employees is missing in 88% of the files.At the same time, we have been witnessing for several years a very strong development of the marketing technology landscape … [Read more...] about Why Enrich Your B2B Contact Base? Focus on 8 Use Cases of Data Enrichment
